Look At Internet Marketing From "Stars From You"

The topic is undoubtedly the Korean drama < < a href= > http://www.91se91.com > > from the stars you < /a >, the stars are coming, so that many Chinese fans can't stand up, and their friends and colleagues are also talking about the lines of the leading men and women alike. In this season of the stars flying, the promotion of customers also learn to borrow the potential, borrow the stars' pictures, lines, etc., as Internet marketing practitioners, if we regard the stars as a product, its management in product positioning, product development, user needs, innovative marketing mode, and fans effect is very worthy of < a href= "http://www.91se91.com/news/index_f.asp" > textile and clothing > /a > enterprise learning. < p > the hottest in the near future.

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< p > after experiencing the upsurge of chasing drama and watching drama, what can Internet marketing practitioners learn from the dispassionate analysis of Yang Zhong interaction? < /p >

< p > < strong > Product < /strong > /p >

< p > < strong > product positioning determines the fate of enterprise marketing < /strong > < /p >

< p > although the heat of the star is far beyond the expectations of the producers, and the heat in China is far greater than that in the country, it has to be said that the early positioning determines the future of a product.

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< p > 1, the classic bridge of Korean drama is the tortuous love story of "Prince + Princess".

South Korea's idol drama does not take any deep connotation route, which is the fans economy brought by the main idol.

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< p > 2, the content of the play is a mixture of all kinds of elements: extraterrestrials, crosses and love threads also interspersed a suspense line, which can attract potential audiences in addition to currying favor with mainstream audiences.

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< p > 3, have to mention the luxury star effect: starring Gianna Jun, Kim Su Hyon, Park Hae Jin for the time being not to mention, look at Pei Xi Chi, Liu Chenglong and other guest lineup, we know that this star lineup is super powerful.

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< p > 4, Korean dramas are clear about their own audiences. Korean dramas are mainly for entertainment, allowing people to breathe deeply in stressful real life, and the most important audience is women.

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Corresponding to P, Yang Zhong interactive believes that Internet marketing practitioners are also very important in positioning their products to be promoted: it is mainly to select potential markets or mature markets; to accurately locate target customers, to effectively solve customer needs, and to achieve high growth in a short time; and to do a good job of positioning is not only required to learn the experience of others' success, but also requires a long time to accumulate experience and industry olfactory.

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< p > < strong > product quality is king's way < /strong > < /p >.

< p > relative to the strong logic of American dramas, the reason why Korean dramas can be popular is the plot design.

It is said that over 9 of Korean dramas are housewives.

As mentioned earlier, the main target group for Korean dramas was women, and mostly family dramas and love dramas. Therefore, South Korea's baltham (aunt) has the characteristics of delicate feelings, plenty of time and good dreams, which perfectly match the requirements of Korean dramas.

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At the same time, the status of Korean playwright is very high. In the process of filming, the director can not change the script, and the actor can not modify the lines at will. P

The remuneration of famous screenwriters can also be comparable to that of big actors.

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"P > Yang Zhong interaction believes that even if internet marketing is to promote products, it is necessary to recognize that its most important core soul is still product quality, while product managers in Internet marketing are similar to Korean dramas. The product manager is responsible for product definition, participation in product development, the right to modify product functions, manage product lifecycle, and be responsible for the final result of products! < /p >

"P > < strong > products must comply with" meet the needs of users "for the purpose of < /strong > < /p >.

P > from the means of "a href=" http://www.91se91.com/news/index_s.asp "> marketing < /a >, whether the drama" you from the stars ", which is the main target group for women, or the drama" card house ", which is the main market of the male, is essentially satisfying the demand of the target group.

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< p > Star sets all kinds of plot elements of science fiction, crosses, aliens, suspense and love into one, and exceeds the expectations of the target group.

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In the eighteenth episode of "P", "Star" has exceeded 30%.

Due to the good reception and high voice, the producer extended the episode of the original 20 episodes.

The result is "Happy ending", and this "user oriented" consciousness is only in Korean dramas.

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< p > Yang Zhong interaction needs to remind users of Internet marketing that the user needs mentioned here are not to blindly follow the target group, but to find the real user needs.

To understand and analyze the needs of the target group, we can find out the essence and make the products that the users expect.

To achieve this, we must first ensure the smooth flow of user feedback channels; secondly, we need to understand how users use their products to see their products from their perspective; finally, combine user experience feedback and their own observation to solve the existing problems and optimize the ubiquitous demand.

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< p > < strong > combined with feedback to improve product development < /strong > < /p >

< p > TV plays in China are all broadcast after the whole shoot, while Korean dramas and American dramas take the way of recorded live broadcast. This way of live broadcast seems crazy, but in fact, it can make adjustments according to the audience feedback, so as to better improve the products.

At the same time, advertisers and sponsors can also decide the amount of advertising to be broadcast according to the audience ratings.

For example, LINE only put in the tail advertisement after the tenth episode, and the implantation in the plot also perfectly replaced the short message.

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< p > promotion products should have an attitude of excellence. After entering the market, we can quickly optimize products through continuous learning and valuable user feedback to meet the target market.

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< p > Korean dramas are undoubtedly the representatives of excellence. In a drama concentration, we will make numerous adjustments to the drama according to the audience's reaction.

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< p > Yang Zhong interaction believes that with the attitude of excellence, and through continuous learning and rapid iterative optimization, in product development, not only will products be better applied to the market, at the same time, users' feedback interaction and the positive recognition of the market will also make the internal tired team open to life full of blood resurrection! < /p >

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< p > < strong > marketing > /strong > < /p >

< p > < strong > learn to shape your fan team < /strong > /p >

Fans like P, TV stars and celebrities have always been the main consumers of their peripheral products.

Taobao's "star share" product has also reached 160 thousand.

At the same time, the fans, the post bar and the topic group were all spontaneously established by fans.

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< p > Apple has turned fan culture into a leader in marketing culture.

The huge fans are not only the high-quality assets of the brand, but also the loyal defenders and propagandists of the brand.

To achieve "I abuse fans hundreds of times, fans treat me as first love" brand is rare, the ability to live in hold fans brand is the marketing leader.

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< p > Yang Zhong interaction believes that the first condition for creating a fan team is to gather fans first.

For example, Apple stores are the "churches" of fruit powder, and the domestic millet community, Meizu community and game community are very worthy examples.

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< p > < strong > flexible use of event marketing < /strong > < /p >.

< p > after the end of the year, the first snow came in Beijing, and the "fried chicken + beer" in early snow became a popular word in micro-blog and the Internet. This is directly related to the deliberate and repeated description of the stars.

WeChat also came to join in the fun, and in the WeChat, the "fried chicken and beer" will have snowflakes falling.

The Shanghai Observatory also worked with an enterprise to catch up with the stars, made a live broadcast of the final event, and interacted with the star fans. And astronomers also denied rumors that they were neighbors. Altman made the icy Observatory very cute.

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< p > Yang Zhong interactive believes that event marketing is not only a test of enterprise's ability to respond to marketing, but also whether it can grasp hot events in time, and more importantly, learn to create hot events.

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< p > < strong > using all kinds of media to carry out all-round social marketing < /strong > < /p >

< p > when you see the topic of "stars" in WeChat's circle of friends, when your micro-blog is being washed by the stars, when your attention stars comment on the stars...

Yes, you have been marketing! < /p >

< p > Mobile Internet era, everyone is from the media, we are always surrounded by massive information.

Micro-blog has been flaunting "reusing its fragmented time", but the fact is that even our entire time has been fragmented.

The overlapping of virtual space and real space makes great changes in our whole life and work.

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< p > Yang Zhong interactive proposal that when conducting product promotion, social marketing using various media can be pmitted to every corner as quickly as virus. It has good communication power, such as Durex a href= http://www.91se91.com/ target= _blank, shoe less /a set, and any object that has no intention.

The impact of social marketing (viral marketing) is the way of fission. Speed and effectiveness are very powerful.

However, it is necessary to remind Internet marketing practitioners that not all products are suitable for social marketing, and products that are characterized by fragmentation and strong versatility are more suitable.

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The marketing channel < p > strong > smooth and good communication is protection < /strong > /p >

< p > domestic video is distributed by PPS, music, Iqiyi and thunder 4, which is said to add more than 1 billion.

Almost all 4 of the stars are being broadcast during the hit season, plus the propaganda of the big news production platforms in China, so that you can't care about it.

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Annie Yi, Gao Yuanyuan, Zhao Wei and other stars share micro-blog's share. It is also the reason why the stars can become popular in China. The two sharing of fans made the marketing channel smoothly spread out.

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< p > > as the saying goes, "wine is also afraid of deep alley". Yang Zhong interaction thinks that the quality of channel has great relationship with the success of marketing plan. When choosing a promotion channel, enterprises need to choose a marketing platform with strong communication power.

Think about the red rice rush to buy in the QQ space in 2013. This is a marketing miracle created by a product assisted by a platform.

In addition, there were 2013 double a href= "http://www.91se91.com/news/index_s.asp" > Jingdong < /a > car sales incident. The Wrangler chose Jingdong mall, and the relationship between good platform and product is very important.

Traditional industries will confuse marketing channels with sales channels.

And the marketing channel of the Internet is different. The goal is simple: let your words be heard as much as possible by target users.

Marketing channels are very important, but they are most easily ignored.

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