Clothing Brand Stars Join Hands To Dig "Fans Economy"

< p > as the style does not divide the house, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > circle and entertainment circles are also like twin sisters flowers, shining brilliantly against each other.

A few days ago, Zhang Zhaoda, a leading lady in domestic fashion, joined hands with Korean pop star Park Hae Jin to create a series of sports fashion products, which made many people smell the next gold absorbing weapon of the clothing brand.

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< p > < strong > Star benefit radiation < a target= "_blank" href= "http://www.91se91.com/" > dress > /a > circle > /strong > /p >

< p > for a long time, the star's dressing grade is the benchmark of fashion circles. Many fans want to be able to crash their favorite icons, and Taobao can easily find thousands of sales links in search of "so and so stars".

It is not difficult to see how attractive the star effect is in fashion circles. This is a good way to earn eyeballs and earn money for domestic clothing brands that are beset with inventory pressures and design homogeneity.

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< p > reporter learned that the 2014 autumn winter Mercedes Benz China International Fashion Week opened second days. Fashion hero Zhang Zhaoda joined hands with Park Hae Jin to jointly create "Park Hae Jin" star sports fashion goods series. This is the first time that fashion circles in China have worked with Korean celebrities to build clothing brands.

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< p > for this, Chinese clothing "a target=" _blank "href=" http://www.91se91.com/ "," designer /a "association chairman Li DQI said:" through the rapid development of China's clothing industry, we find that dress and technology and entertainment are not separated. This time, Zhang Zhaoda and Park Hae Jin's cross-border cooperation is what we have been expecting, and his cross-border has gone abroad. "

After experiencing rapid development, China's clothing industry has gradually entered the bottleneck stage. At this time, it needs not only bold innovation in brand design, but also trying to diversify cooperation mode and cross-border cooperation.

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< p > < strong > hand in hand stars dig "fans economy" < /strong > /p >

< p > it is reported that at the conference site, many fans are ready early to wait for a glimpse of the heroic spirit of the man in the heart, although no star meeting will be so sensational, but many fans have expressed their intention to keep up with the design of their idol.

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P, a fan said, "I was very happy to think that the clothes I was wearing were designed by my own idol, and I felt very different. This way made me feel close to idols."

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< p > Zhang Zhaoda said in an interview, "I noticed the popularity effect brought by Park Hae Jin very early, and found that as long as he wore clothes in public activities or movies and TV plays, he could always be concerned by young consumers. Many fans liked to buy costumes with idols.

As a result, I had the idea of working with Park Hae Jin to create Star sports fashion products.

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< p > domestic buyers Miss Zhao said that the star effect played a role in promoting consumption in many fields, especially in fashion.

Many foreign stars have their own brands, of which Vitoria is a very successful example.

No matter which star they choose to cooperate with, in the final analysis, the brand values the huge fans behind the stars, and the stars themselves have certain advertising effects.

It is not hard to see that "fans economy" is a direct driving force linking fashion circles with entertainment circles.

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Beyond P > strong > gimmick, design is the hard truth. < /strong > /p >

< p > data show that V-MODERN is an Internet creative clothing technology company, founded by Zhaozhang Garment Design Institute joint film and television entertainment company, China's leading e-commerce service provider and one city software technology company.

The vogue is tailored to sporting goods for young people who pursue fashion and love sports. They include women's wear, men's wear, < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > shoes, and so on.

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< p > for this, insiders say that this mode can attract a lot of fans' attention and quickly open the market. However, whether the brand can survive for a long time and survive better and better depends solely on the star effect.

After all, there are specialties in the art industry. Many times, < a href= "http://www.91se91.com/news/index_h.asp" > Star < /a > can only provide design concepts, but other designers and even design teams can help them complete their design concepts.

Clothing needs to be used in the final analysis. Only when the original mission of clothing is completed can the brand develop and avoid a flash in the pan.

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