Fuzhou Department Stores Launched The "No Single" War To Gather Popularity.

< p > following the Dongbai, < a href= "http://www.91se91.com/news/index_c.asp" > Eastern Department Store < /a > launched "free single" activities.

This year, the number of department stores that overweight VIP "no single meal" increased significantly.

Yesterday, the ocean department store also launched the "free single" activities.

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< p > 2012, the first East East Street store launched the "super Sunday" event so far, it has been upgraded to "VIP super happy weekend". Every Saturday and Sunday there is always a free ticket on the floor.

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< p > at the same time, last year, Dongfang East Street store also launched the free activities of the whole library in July and October respectively. This year, that is, this weekend, the ten big cards will be issued free of charge, with a maximum rebate of 3000 yuan.

Wanda Department store has also launched a quota free single activity, that is, to extract free proportion and return the tickets in proportion.

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< p > "this is to focus on a small number of people, and partial enlargement."

It has been revealed in the industry that when we have an aesthetic fatigue in the normal way of promotion, the "free single" award will help the mall to gather popularity.

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< p > March 1st this year, Dongqun Sheng store also began to push "super brand". Every weekend, there are "ten big" brands, which are free of charge, and the highest return is 4999.

Yesterday, Dayang East Street store launched a "a href=" http://www.91se91.com/news/index_c.asp "no more than /a" campaign on -4 7 March 28th, which is selected every Monday, three and five.

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Less than P, however, there is a secret among the people in the industry who says that customers are rushing to avoid a single purchase. In any case, careful planning is far less business savvy. For example, the next day, there is room for free operation.

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< p > < strong > "no single" does not return cash but only to a href= "http://www.91se91.com/news/index_c.asp" > shopping voucher < /a > /strong > /p >

< p > from the rules of the "free form" activities of the department stores, the exemption is not the order of cash, but the return of the equal amount of shopping coupons.

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"P >" not only that, the department stores also have to deduct 20% of personal income tax according to the law.

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< p > at the same time, the consumption time of "free single coupon" is limited. Generally, it is free from single day to next week Friday, and the condition of Eastern Department Store is the most severe.

Every Monday, three, and five of the Department Store launched by Dong Yang Department store has a single floor charge. The time required for the award is Saturday and Sunday without a single Japanese week. The valid time of "free single coupon" is also exempt from Japanese week's Saturday and Saturday.

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< p > this means that customers want to enjoy the "free ticket" completely, and spend two times a week in department stores.

In addition, the "free single coupon" of Dayang East Street store is restricted to the use of our shop (except for the 1 floor, small household appliances, special sale, catering, etc.).

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< p > for a lot of department stores, they are keen on the "no single" war. In the deep industry, the plan is not only innovative but also the game psychology of consumers.

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"P" department stores said that after the implementation of the "free single" campaign, the proportion of VIP consumption increased from over 30% to 50%-60%, of which the weekend value has reached 70%.

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< p > < strong > industry secret marketing scheme various mysteries < /strong > /p >

< p > nowadays, most department stores have the promise of "7 days without reason to return goods" for upgrading services.

In view of the "no single" activities, such as the department stores, it points out that the "winning customers will no longer enjoy seven days' no reason to return service" during the activity period, and points out that "if a customer returns, it needs to refund a free ticket". If it is "free from a single ticket", if it is consumed, how can it be returned?

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< p > another planner also pointed out the mystery of the marketing plan. For example, when the store stipulates the time limit conversion, some of the customers who are not patient will give up voluntarily so as to reduce the marketing cost, while limiting the "free coupon" to run out in a week or at the end of the week can also help the brands to digest their inventory quickly and effectively.

In addition, the most noteworthy thing is whether the "free single" floors and brands have the possibility of black box operation.

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< p > for this, senior industry insiders say that this possibility exists.

The department stores can choose the fewer floors to become "free single floor" according to the specific sales and consumption of VIP on each floor.

Even on the same day raffle, instead of choosing the "time free sheet", the consumer will click the lucky draw at the scene, and later may use computer software to control less time.

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