Ruyi 2014 China Fashion Forum: New Trend Analysis Of China's Market Segmentation And Consumer Behavior

Exploration Of New Fashion Retailing Mode In China

A new model of clothing retailing has been explored. Since the shortage of economic era at the end of the last century, "overcapacity" seems to be a cliche. Compared with the traditional excess industries such as steel, cement, glass and so on, which focus on the national level, the clothing industry is facing fierce competition in the market because of its low entry threshold, small investment intensity, and directly facing ordinary consumers.