Lan Qin Hand In Hand Guo Tao, Peace Deduce ECCO Spring Summer Trend

< p > from the Nordic shoes brand ECCO 2014 spring and summer series, presenting the theme of three fashion trends, namely, "classic rhythm", "revealing" and "bright eye", together with the image spokesperson of China in 2014, Lan Qin, "fashion traveler" -- Guo Tao and Ping jointly create creative video records, and deduce the ECCO a href= "http://www.91se91.com/news/index_c.asp" shoes.

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Less than P, and the most representative ECCO 2014 spring summer "Dress Comfort comfortable journey" theme series is more subversion shoes experience, bringing new changes.

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< p > shooting, < a href= "http://www.91se91.com/news/index_c.asp" > Lan Qin < /a > wearing the latest series of shoes of "a href=" http://www.91se91.com/news/index_c.asp "ECCO" /a > 2014. Every step of walking and jumping shows elegant grace and self belief.

In Lan Qin's natural interpretation, he uses the collision of passion and color to ignite her unique personal style. She interprets her subtle understanding of each pair of ECCO shoes with her tiptoe.

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< p > Lan Qin sighed: "no matter when I am away from home, or at my girlfriends gathering or business occasions, I can find myself with ECCO and find a sense of freedom."

The film will be presented in a dynamic video fashion style, bringing different visual feelings.

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< p > recently, the Danish shoe giant Ecco announced that according to the audit results, in 2013, the family operating company earned 1 billion 130 million euros, an increase of 4 percentage points over 2012, and a pre tax profit of 165 million 400 thousand euros, an increase of 8 percentage points over the previous year, accounting for 14.6% of the total annual income (14.1% in 2012), and a net income of 106 million 400 thousand euros, a 15.8 percentage point increase over 2012.

In the past 2013, although the raw material has risen sharply, labor costs have increased and temporarily difficult to solve production constraints (2011 Ecco factory fire in Thailand was destroyed), the company's operating margin has improved significantly.

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Compared with 2012, Ecco significantly cut the cost of expenditure, from $79 million 600 thousand to $45 million 700 thousand, but the cost of marketing still increased considerably compared with that of 2012.

Due to its excellent financial data in 2013, the company raised its equity valuation from $418 million 400 thousand to $461 million 600 thousand, and its return on equity rose from 22.6% to 24.2%.

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< p > 2013, Ecco launched a series of new shoe products including special commemorative Ecco mind, which has a good feedback from the market. At the same time, the company has opened 255 stores or counters, bringing the number of shops in Europe, Asia and North America to 2989. In addition, more than 300 ECCO shops have completed the upgrading or upgrading in 2013.

By the end of 2013, the Danish brand marketing network with more than 50 years of history was distributed in 87 countries and regions. The number of private shops and counters has reached 2989, and the number of sales terminals is as high as 15000.

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< p > due to the heavy losses caused by the fire in Thailand factory in 2011, Ecco decided to change the excessive share of a single factory. The output of a single factory no longer exceeds 20% of the total, which requires the company to redeploy the original 35% production equipment and pay close attention to the improvement of labor force.

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< p > "our business policy has been very effective in the past year, and the gross profit margin has increased from 15 percentage points to 16.2. Satisfactory results have been achieved," said Steen Borgholm, chief financial officer of Ecco. "Controllable growth is the key to success in ecoo2013, and we will continue to implement this strategy in 2014."

For 2014, Borgholm said the focus will shift to sales growth and improvement in business capacity.

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