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Footwear Enterprises Affected By The Electricity Supplier Is Not Small, When The Pformation Is Going On.

2014/4/5 13:32:00 57

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Shoe Enterprises Electricity Suppliers Market

Huang Gongping, the owner of the fair shoe industry in the 4 District of Yiwu International Trade City, deeply felt the impact of the electricity supplier on the store.

2012, Huang Gongping's sales volume was about 66000000 yuan, of which the electricity business turnover was more than 1000 yuan; in 2013, sales were similar to that of last year, but the share of electric business increased to half.

Huang Gongping is just one of the many businessmen facing the pressure of electricity supplier in Yiwu.

recently, the 8 ministries and commissions of the national development and Reform Commission, the Ministry of Finance and the Ministry of Commerce jointly issued a document and agreed to create a national e-business demonstration city including second cities and 30 cities including Dongguan and Yiwu. Among them, Yiwu became the only county-level city that has been approved to "create a national e-commerce demonstration city".

When p gets this "golden card", Yiwu is proud of it, and at the same time, it feels more pressure.

Recently, reporters have found that as the largest small commodity market in the world, how Yiwu combines the physical market and e-commerce with chemical reactions in a wider range of industries has achieved the wisdom of the government and businessmen.

as a young entrepreneur, Chen Jifang, general manager of Yiwu Han Yu camping supplies Co., Ltd., is very grateful to Yiwu market.

She said that the market is very inclusive, everywhere is opportunities, many opportunities are fair, "as long as you have the ability and skills, you can find your own platform."

However, in the tide of competition for electricity suppliers, the foreign trade orders of traditional enterprises are declining, and quite a number of enterprises have not been poked to the sore spot.

to speed up the "electricity supplier entering the market", in the past two years, Yiwu has focused on the development of electricity supplier as a strategic and leading industry. It has been identified as deepening the innovation driven strategy and promoting the market pformation of "the first industry", and launching a series of measures such as the 300 thousand electricity supplier training plan. The "depression effect" of e-commerce has become increasingly apparent, showing a "blowout" development trend. Last year, the volume of pactions exceeded the physical market for the first time.

> the rapid rise of No. 1 industry

Zhejiang Zhuji people Huang Gongping has been engaged in shoes wholesale for more than 20 years in Yiwu.

In the vicinity of her physical store, a large number of shoe shops are gathered, many of which are closed down.

Huang Gongping has accumulated more than 100 stable customers. His business is still good at ordinary times, but the business of some of the surrounding entities is poor. The customers who see the goods are much lower than before. Many people can not earn money and can only withdraw from the market.

nowadays, Huang Gongping pays attention to product design, and production is done by others.

Huang Gongping said that in 2005, she began to enter the electricity supplier, but because of her lack of professional conduct, coupled with insufficient attention to talents, the final performance was mediocre.

Two or three years ago, she hired two business people, giving them 15% of the shares, the company's e-commerce business has developed rapidly, and now has become the main sales channel.

"for Yiwu, it is commendable that the position of" commerce and trade "has not been shaken for 30 years.

A government official in Yiwu told the first Financial Daily reporter that in the past 30 years, Yiwu has been the "paradise" for entrepreneurs. It has focused on traditional business areas, and now the electricity supplier groups are also beginning to rise.

according to the statistics of Yiwu electric power office, there are more than 210 thousand stores in the whole network of Yiwu. The volume of e-commerce pactions last year was 85 billion 600 million yuan, the first time it exceeded the physical market.

Chen Jifang is a "celebrity" in the Yiwu electricity supplier group.

In 2009, Chen Jifang began to start an electronic business, including a total of 3 people, mainly engaged in product wholesale.

In 2010, Chen Jifang's sales amounted to 18 million yuan, and its team was nearly 30.

At the end of 2010, Taobao began to sell, with sales of about 20000000 yuan and retail sales of sixty or seventy.

In 2013, Chen Jifang started the whole network layout, and established more than 20 network sales channels to achieve annual sales of 78 million, of which 30% accounted for overseas.

P Chen Jifang's company is working with Lun Sha holding group this year to open up the children's clothing market in the three or four line market.

Less than P, it is worth noting that cross-border electricity providers are a major feature of the Yiwu market. Last year, the export volume of foreign trade reached 10 billion 600 million yuan, up 110% over the same period last year.

Jiangxi electric business entrepreneur Yu Jun is the first batch of cross-border e-commerce entrepreneurs in Yiwu.

In 2004, Yu Jun billion Baer import and Export Co., Ltd. began to engage in cross-border e-commerce, "10 people around the family workshop, a year business is also $100 thousand, but at that time the profits were very high, said 300% can not be over."

After 2008, the number of electronic business enterprises increased sharply, and profits began to go downhill. Gross profit is generally around 20%. "The price of electricity suppliers is too pparent."

official data show that Yiwu delivers up to 200 thousand orders per day to the world.

In the view of Yu Jun, the 200 thousand single entry data for Yiwu only account for about 40% of the actual paction volume.

in recent years, Yiwu has been developing e-commerce as a "strategic and leading industry".

At present, Yiwu has already put forward the slogan of "national network business gathering center", "global network goods marketing center", "building an international e-commerce city" slogan, taking the electricity supplier as the main engine of market pformation and upgrading, and promoting the integration development of e-commerce and real economy.

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traditional market pressure multiplied /p >

During the visit, many Yiwu merchants reported to reporters that the price competition was very fierce. Business was difficult to make every year, and profit margins were decreasing year by year. Besides the impact of the international economic environment, the impact of P on traditional commerce could not be ignored.

Huang Gongping bluntly, many electricity providers do promotions to earn popularity. When they first opened, they were losing money or keeping their capital business, which had a great impact on the traditional market in Yiwu.

10 years ago, Chen Jifang was engaged in jewelry business in Yiwu.

She said that after receiving orders from Yiwu, the materials were sent to Suqian, Jiangsu, so that people from old families could assemble them, then pport them to Yiwu and then export them abroad.

At the height of her heyday, she launched 400 workers in her hometown.

More than a year later, Chen Jifang found that profit margins were getting lower and lower, and he gave up.

up to now, the "price war" is still the "killer" of most Yiwu merchants, which makes Chinese small commodities spread all over the world, but also tens of thousands of local merchants are "very hurt".

at present, there are more than 70 thousand merchants in Yiwu China Commodity City (600415, stock bar), selling about 1700000 kinds of single products in 16 major categories, and it is estimated that there are more than 20 merchants in the whole market.

Previous investigations by the Yiwu Bureau of industry and Commerce found that the convergence of main bodies and commodities in Yiwu promoted the standardized and orderly development of the market. Meanwhile, the homogenization competition intensified by the labor intensive industries with low entry threshold in the same area was also highlighted.

in Yiwu, there are several, dozens or even hundreds of merchants, and it is not uncommon to produce and sell the same goods at the same time.

Under the background of the buyer's market, price has become an effective means for businesses to compete.

Many operators reluctantly say, you sell 1 yuan of goods, people will sell 9 cents, you want to get the list, it will get 8 hair, soon, 7 or 6 hair will be willing to do.

At the same time, "P" also has a wide variety of commodities and perfect supporting industries. It also facilitates the procurement of purchasers and makes the prices of small commodities in Yiwu more pparent.

The prices of raw materials, accessories, labor, logistics, and processing wastage can be calculated conveniently, quickly and clearly by the purchasers.

This, in turn, exacerbated the competition between merchants in the price competition.

in addition, a series of costs such as labor, water, electricity, housing, booth and raw material prices have increased, making business profits constantly squeezed.

Chen Jinlin, Secretary General of the Yiwu Christmas products industry association, said that the profit margin of Christmas products was declining year by year. The average gross profit last year was only 3%~5%. 30% of the merchants were slightly better than the previous year, and the remaining 70% of the merchants were flat or down in the previous year.

In 2010, there were more than 400 such enterprises in Yiwu, more than 500 in 2011 and more than 700 in 2012. It was estimated that more than 800 last year, while the "cake" was diluted, it also increased the price competition.

At present, Yiwu has the largest international trade city in the world, accounting for 4 million 700 thousand square meters, with 70 thousand business entities and about 200000 merchants.

During the visit, our reporter found that some floors were mainly set up as the office of the electricity supplier, and some businesses reflected that the rent of the shops began to be reduced by about 1/3.

"crisis" forced pformation and upgrading /p >

"the rapid development of the electricity supplier is forcing the market to escalate."

You Jun said, at present, the manufacturing level of Yiwu's small commodities is different from that of the international online shopping customers. At the same time, the traditional "wholesale, large and low price" wholesale mode is obviously contrasting with the current "small quantity, small size, high price" electricity supplier mode. "This requires enterprises to improve product quality and service consciousness."

Yu Chun said, with the increase of logistics costs, the company has higher requirements on product quality and quality. "Before we went to Yiwu market, we purchased at least one trip a day, or even three or four times.

We will go there for two or three days this year. "

"Now only 20% of the company's goods are purchased from the Yiwu small commodity market, which was more than 95%."

You Jun said that at present, sixty or seventy of the company's goods are directly purchased through the Internet, which come from more developed provinces and cities.

Chen Jifang said that some foreign enterprises in Yiwu are declining in foreign trade orders, but they have yet to make the enterprises feel pain and have not made some innovations.

Yiwu merchants are in the "new old handover" stage of the age. The older generation of businessmen has come to a "steady" age stage, and the next generation of merchants has not yet grasped the core resources, which is a strong conflict with the "innovation and quick change" of the electricity supplier.

"enterprise concept and consciousness need to be changed."

Chen Jifang said, for example, a product, at least three thousand or four thousand bookings in Yiwu, and Guangzhou 120 can be placed, "enterprises are accustomed to batch, troublesome small orders."

Many of the older generation of businessmen have recognized the crisis, but their understanding of electricity providers is still at a superficial stage. "They do not understand themselves and make people feel uneasy."

Electricity providers are the first obstacle they face.

Huang Gongping's greatest hope now is that his son will soon grow up and take over.

She said that the old businessmen over forty or fifty years old are accustomed to seeking stability, but it is difficult to adapt to "quick and innovative", while young people have strong sense of innovation, but there are shortcomings such as insufficient resources and impulsiveness. Therefore, we often have conflicting ideas, but I am also reflecting on myself, and will also think about problems from their perspective.

"shock is definitely there, see how we pform, turn danger into machine."

In order to create a favorable international trade environment, Yiwu city has set up an international trade service center to realize the "one-stop" full service function of foreign businessmen, Yiwu electric power office official said.

At present, the main body of foreign-related business in Yiwu has increased by nearly 50% to 5262 in the initial stage of international trade reform, and 1891 foreign-invested enterprises in Yiwu, accounting for 80% of the total.

"P >" Chen Jifang believes that in the future, e-commerce is mainly the development ability of the product, the integration of resources and the response ability of the supply chain. "The opportunity to get rich overnight is almost no longer."

1982, Yiwu established the strategy of "promoting commerce to build county".

After more than 30 years of development, Yiwu has gradually formed the "Yiwu model", which takes the small commodity city of China as the leader, the market drives foreign trade and manufacturing, and forms the cluster effect.

Up to now, the real population of Yiwu has exceeded 2 million, of which only 740 thousand of the population in the city, and about 1000000 of the migrant workers are making a living in Yiwu. Therefore, Yiwu is actively implementing the policy of "localization of foreign population".

last April, after the consent of the eight departments of the Ministry of Commerce and the national development and Reform Commission, Yiwu took the lead in trying out the mode of market purchase trade.

Under the current shortage of external demand, Yiwu's exports have seen high growth, and the "dividend policy" has been further released.

Last year, Yiwu exported $18 billion 210 million, an increase of 1 times over the previous year, and export containers exceeded 770 thousand TEUs, an increase of 19% over the previous year.