Excellent Purchase Continues To "BELLE" Capital Constraints Difficult To "Weaning".

< p > yesterday, < a href= "http://www.91se91.com/news/index_c.asp" > excellent purchase > /a > announced that after A/X, GUESS, I.T and other brands, excellent purchase once again introduced the American light luxury fashion brand DKNY JEANS, and said that more high-end brand clothing will be introduced in the future.

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< p > because of the bottleneck of traffic growth, excellent purchase has always wanted to get rid of the positioning of vertical electric providers. Last year, the online shopping mall was renamed the excellent shopping mall, and at the same time it launched the "excellent buy and sell mall", the aim is to expand the share of non footwear plates such as clothing.

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Wang Enbin, director of public relations at P, told reporters that almost all of the excellent purchases were brand names of BELLE and BELLE distributors and agents, but the purchase of excellent products has been expanding. The share of BELLE's online market is as high as 1/3, but its distribution brand is less than 10% of the excellent shoe brands.

Wang Enbin said that from the perspective of footwear brands, BELLE's "go to BELLE" has been almost completed.

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< p > 2008, < a href= "http://www.91se91.com/news/index_c.asp" > BELLE international < /a > began to set foot in e-commerce.

In 2011, BELLE invested in B2C online shopping platform.

In the same year, BELLE announced that it plans to invest $200 million in 3 years.

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< p > however, in the face of fierce competition in the same industry, as well as many malpractices in the pformation of traditional retail enterprises, excellent shopping days are not easy.

Not only did many veteran entrepreneurs leave their jobs, but they also did not operate well.

Wang Enbin admitted to reporters: "excellent purchase has not yet been profitable.

At present, the source of funds for BELLE is still the goal of the company, and the goal is to achieve breakeven this year.

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< p > the strategy of "excellent purchase" is to build an open platform for department stores based on the BELLE supply chain.

Internet observer Lu Zhenwang told reporters, "although the user group of excellent shopping is OK, it is hard to directly pfer the department store mode to the Internet, and most people who are more expensive do not want to buy it online."

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"P" and "a href=" http://www.91se91.com/news/index_c.asp "women shoes < /a" giant BELLE, the net profit growth rate has been declining in recent years. Last year, its number of new stores was only half of that in 2012, and the growth of footwear business was also not as good as before.

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< p > related links: < /p >

Less than p ago, the American luxury fashion brand DKNY jeans officially entered one of the largest fashion business shopping platforms in China, the excellent shopping mall (hereinafter referred to as "excellent buy").

This is another major international brand introduced by a/x, ck jeans, guess, I.T, Nautica, Jeep and so on.

Wang Enbin, director of public relations, said: "in 2014, the company will continue to introduce more international first and second tier brands, giving users more surprises with a more fashionable and competitive discount."

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< p > DKNY jeans is the second line brand of American luxury brand DKNY. It displays the atmosphere of high-end atmosphere in a more avant-garde and more casual style. Its fashionable leisure style is very popular with young people nowadays.

The entry of DKNY jeans has further enriched the fashion brand of excellent purchase. In the future, the excellent purchase will continue to introduce the rare fashion brand in the domestic electricity market by selling goods, so that domestic users can enjoy more pleasantly surprised prices.

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< p > for domestic consumers, while paying attention to light luxury and high-end fashion brands, they are also concerned about the price and discount of these brands.

You can better control the style and price of goods by selling independently.

Take DKNY jeans as an example, some of the promotional activities currently launched are 80 percent off of the lowest price of the whole network, which is also the most direct offer to DKNY jeans as the sole distributor of the whole network.

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