Interpretation Of Bosideng'S Annual Income In The First Five Years

< p > the performance report of the most recent financial year that the big man Bosteng handed down recently is not ideal.

The company expects its fiscal year a href= "http://www.91se91.com/news/index_c.asp" > consolidated income < /a > year-on-year will decline in the fiscal year ending March 31, 2014. According to the statistics, it is the first time that Boston has fallen in annual revenue in the past five years. The company claims to be the result of fierce competition in the industry and the high temperature in winter last year.

However, another industry analysts believe that Bosideng's four seasons, multi brand strategy or bring some pressure to the enterprise.

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< p > Bosideng believes that the annual comprehensive income decline is mainly due to the fierce competition in the down jacket industry and the temperature in most parts of China in the winter of 2013, which is higher than that in previous years.

At the same time, Bosideng expected annual net profit will also see a larger decline.

It is worth noting that its net profit has declined for two consecutive years.

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"P" earlier, the reporter saw in Xidan, Beijing, "a href=" http://www.91se91.com/news/index_c.asp "Bosideng" /a flagship store, the brand of its down garments and other products 4-6.5 fold, an original price of 2138 yuan down clothing was thrown to 989 yuan.

A garment industry veteran said that down clothing is a seasonal product. When the temperature is high, it is easy to cause sales difficulties.

Moreover, if the company's expectations for ordering are more optimistic, the production of surplus products will certainly increase the sales pressure of enterprises.

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Besides P, last year's avian flu also affected the sale of down garments.

And enterprises are faced with the arduous task of reducing inventory. Therefore, under the multiple pressures of material costs and storage at high altitude, the profitability of down jacket enterprises is facing severe challenges.

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< p > in the face of the pressure of unpredictable climate factors on sales of < a href= "http://www.91se91.com/news/index_c.asp" > down dress < /a >, Bosideng officially announced its march into the non feather down business in 2009 and acquired the brand of Bosideng men's clothing. Later, it also established the "3+1" strategy with the down jacket as the core and the realization of multi branding, four seasons and internationalization.

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< p > however, the performance of this business in Boston's recent two earnings reports is not satisfactory.

By the end of last fiscal year of March 31st and the two reporting period ending six months ended September 30th, Boston's non feather down business income fell 5.3% and 18.1%, respectively.

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< p > up to September 30, 2013, the total number of Bosideng non down garments decreased by 159 to 1267.

According to the above analysis, Bosideng's non feather down business is out of fashion. On the one hand, because of the downturn of the economic situation, the garment industry has been caught in the "cold winter" period. Bosideng is hard to achieve expansion. In addition, Bosideng's non feather down business has a shorter development time and lacks experience in product design and management.

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< p > another senior expert in the clothing industry pointed out that Bosideng is a multi branded entity product, channel, promotion of homogenization, and four seasons attempt. In 2012, the company introduced Cheng Weixiong, a famous professional manager. In less than a year, Cheng Weixiong went on to hang out. "We can see that its four seasons attempt is only a slogan, and the operational level has not yet accepted the four seasons."

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