EVIDOMA The Idalma Law System Is Original To Lock Urban Upstarts.
On the evening of March 29th, EVIDOMA, the fashion menswear brand of Baxing group, was opened in 2014. Lin Huozhi, chairman of Baxing group, EVIDOMA brand China operator Fujian EIDMA. Clothes & Accessories Lin Liying, general manager of Development Company Ltd. and his team. clothing Dozens of media members attended the conference.
At the press conference, EVIDOMA's adorable menswear presented a series of new themes, namely "Rococo" and "dream of Maya", which are the two main themes. It is a good interpretation of the design concept that perfectly integrates art and fashion dress.
the top-ten Designer Deduce French style
EVIDOMA eidman's men's clothing is the original clothing brand of France introduced by Bai Xing group in 2012. It focuses on creating a deep fashion attitude and taste new idea for the modern urban new men with the heart of art. It integrates art form with fashion trend, and constructs comfortable, elegant and relaxed style fashion dress.
In the new product launches this season, the two series of new products emit a strong French style. "Reproduced Rococo" series of products, will be originated in France in eighteenth Century and swept the European ROCOCO art form, and Contemporary Fashion dress Fusion, and through the fabric and process details, to reproduce and deduce the luxurious and meticulous characteristics of ROCOCO; the inspiration of the "new Maya" series of new products originates from the ancient and mysterious Mayan civilization, and in a fashionable way, the artistic totem and elements are ingeniously engraved in the products, creating a unique noble quality.
Hundreds of new products released that night were the original handwriting of EVIDOMA AI Mar men's wear designer, who joined hands with the ten best designer Yang Zi.
It is reported that EVIDOMA AI Mar men's clothing from the early introduction of the brand, and Yang Zi teachers reached a strong alliance of joint alliances, jointly develop suitable for "China's urban upstart" clothing products.
"Good design is not just thinking, flying daydream, but to tap the potential of the market, so that more target consumers can accept it. This season, we integrate French culture into clothing design, such as totem, bright colors, etc. But this is not a matter of exaggeration, luxury or a lot of tedious use, but an ornamental touch that reflects the culture from the details. As the artistic director of EVIDOMA idman's Menswear, Yang Zi always believed that the original design of the market is the vitality of the brand.
Speed up channel expansion and lock high-end consumer groups
Market facts have proved that EVIDOMA AI men's men's wear has been successful in keeping the original design of the legal system at the same time, and strengthening the axis strengthening of the product system closer to the Chinese market.
This reporter has learned that EVIDOMA AI Mar menswear has been operating in the Chinese market for two years, and has successfully entered Ginza, New Mart, Denis and other famous shopping malls and some high-end hotel channels.
"As a brand that has just started two years in China, the number of shops is not important, but the number of effective shops is important. Over the past two years, we have made great efforts in consolidating the market base, including differentiated product positioning that meets market demand, including team building of multiple modules such as brand and marketing, and exploring business models. In each module, we select elite teams for intensive cultivation. After two years of deliberation, the brand foundation has been well established, and it is time to further expand the market and promote the brand. " EVIDOMA Lin Liying, general manager of IDO Menswear, said.
Therefore, this "Jane China show" theme new product conference is not only a summary of the market practice of EVIDOMA brand entry into China two years ago, but also a brand new announcement in the Chinese market. This year, EVIDOMA will invite people with lofty ideals to join in and jointly develop the cause of EVIDOMA China.
"We still lock the" urban upstart "high consumption group, they are fashionable, introverted, brand awareness and loyalty. EVIDOMA will move them through original differentiated products and services. Lin Liying revealed.
It is learnt that as the core business of the group, the industrial resources of the group will also serve as the backing for the implementation of EVIDOMA brand strategy.
Column interview
"Create brand exclusive DNA!"
EVIDOMA Lin Liying, general manager of idman's men's wear.
Reporter: Baxing group used to be shoes It has never been involved in terminal brand. For what reason, choose men's clothing category?
Lin Liying: the huge market of clothing consumption attracts us to focus our attention on development. Brand clothing In the direction of operation.
Male consumers spend a lot of money on shopping. They value the quality and taste of products and have strong brand dependence. For the first time in 20 years, Baxing has extended its products to the terminal and brand areas. What we have to do is long-term business. Men's consumption habits and brand dependence make us finally choose fashionable casual men's clothing.
Reporter: now the fashion casual men's wear industry is very competitive. What is the advantage of EVIDOMA? As a relatively new brand, how to stand out?
Lin Liying: now the competition in the entire garment industry is really fierce, and this kind of competition stems from homogenization. In my view, the market is not without space, but lack of a new market space.
Therefore, EVIDOMA brand has done a long time market research when positioning. In terms of consumer groups, we lock in urban upstarts with consumption power and fashion appreciation. In design, we always adhere to the originality of the legal system; in terms of team formation, we pool elite talents.
I really agree with Mr. Yang Zi that the originality of the market is the vitality of the brand. EVIDOMA does not follow blindly, do not drift with the tide, to create a brand unique DNA.
Reporter: from the perspective of the group, what is the strategic planning for men's clothing business?
Lin Liying: diversification is the inevitable result of the development of Baxing group. In the future, Baxing will be a diversified development group involved in business and terminal products.
Baxing has done twenty years of upstream supply business, such as shoe materials, and has rich operation experience in upstream products of surface accessories. It has good quality control and cost control advantages. We will stabilize and consolidate this part, laying a solid foundation for the operation of men's clothing business.
Men's clothing is the first time that Baxing group has involved the terminal market. After all, we are optimistic about the terminal domestic market, and this market is very huge. Through a series of brand operation, channel layout and commodity positioning, we will plan that in the next three years, the proportion of men's clothing business will eventually surpass the shoe material business.
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