How Can New Store Develop Better Terminal Image?

In the era of detailed marketing, as a garment enterprise, intensive farming terminal has become the focus of marketing system marketing. Because the quality of terminal image has a direct impact on the influence of brand image, on the other hand, it also directly affects sales volume. At this stage, many garment enterprises, because of the wholesale mode of operation in the early stage, and then directly transferred to the franchise marketing system, most of the existing wholesale shops and new stores mixed phenomenon, so that the brand image is not unified, is not conducive to brand building and promotion. So, how to carry out the transformation of stores and establish a nationwide unified image store should start with the following aspects.

　 Renovation of old storefront

The renovation of old storefront is a very complicated and arduous task. Because the interests of all parties involved, such as joining the chamber of Commerce because of redecorating, and to invest more capital, will complain to the enterprise, or even negative treatment of the old store transformation. Therefore, in order to unite the image stores, enterprises must have higher ideological awareness and strict determination to implement them. The ideal way is to set up archival materials for the exclusive stores in the country, integrate the shops in a targeted manner, eliminate some unqualified stores, and integrate some non standard shops. In the face of obstacles from franchisees, they should stick to their own opinions and not be influenced by the opinions of franchisees. Otherwise, the establishment of a unified image shop is just empty talk. Enterprises should also pay attention to skills in the renovation of old stores, and do not spread out all over the country at once. This will only backfire. Instead, we should focus on a certain region, and gradually spread it from point to area. If you can choose a franchisee, do a pilot project in one of the stores, and enterprises should focus on supporting the transformation of the store to make model projects. No matter what the image is, the traffic volume and sales volume of the entry people are very different from before. For franchisees who taste the sweetness, it will undoubtedly be a shot in the arm. This will also speed up their determination and pace to transform other stores.

　 　 newly opened store Exploit

1, how to locate

The most important thing for a franchised store to succeed is the location of shops. The era of "shops and shops," and "wine is not afraid of alley" is over. People are accustomed to shopping in the busy area with convenient transportation. Therefore, the location of the store should be located in the prosperous area of large and medium-sized cities, and the first floor is busy with the street. Before the site selection, we should do a good job in the investigation of local business circles and consumers. Business district survey is mainly to find out the market capacity, potential and competitor status of the store's territory. Consumer survey is mainly to grasp the consumer level, cultural level, shopping habits, demand for goods and services in stores. Through investigation, we can understand the local consumption and competition environment, so as to provide targeted countermeasures.

　 2, storefront Renovation

Shop decoration must strictly enforce the unified decoration standards. On this issue, enterprises should send space designers to monitor and supervise the whole process. The author met a franchisee before, and the company sent the franchisee to the franchisee, such as construction drawings, decoration material standards and decoration requirements, but no supervision was sent. In this way, franchisees can change their expensive materials into cheap ones in order to save money. In the end, the image of the newly decorated stores is greatly reduced, which seriously affects the unified brand image of the enterprises. Finally, we had to redecorate, wasting money and time.

　 3. Display of goods

If the decoration of the shop is regarded as a skeleton, the display of the product is the soul. Only the soul is fresh, then the image of the store becomes vivid and vivid. The sales function of goods display is stronger than any recommendation method, because the first impression that goods give to consumers is also a lasting impression. In psychology, the first impression determines the final action of people. Therefore, the quality of product display directly affects sales volume. The product display that can produce strong visual impact is based on the front line of sales. It is a silent salesman.

The way of display is diversity, displayed by color and style, and displayed by clothing and unsalable products. There is no modular way to display a particular store in what way. But the clothing Chen Li division decides according to the product style, the enterprise unified image. However, no matter what way we should adopt, we must remember that we should highlight a theme. Otherwise, messy and unordered display will only affect consumers' buying behavior.

　　 4. Window display

The display of the window is belonged to the display of goods, but also beyond the outside. Because of the location of the display window, it has become a display board of corporate image publicity. The first thing consumers see is the window in the store. Therefore, whether the display of goods in the window is attractive is the key to decide whether or not consumers want to enter the store. At present, the window display of franchised stores is usually manifested in thematic form. This kind of display attracts consumers' attention because of its rich connotation and new form of expression. In addition, the management of the window is also very important. Remember, don't let the models, clothes and accessories in the window be dusty because of neglect. If so, it will be a fatal blow to the image.

　 5. Salesperson training

Training is the store's software system, and store decoration and display are hardware systems. The two are indispensable, and combine together to achieve the most ideal condition. The training of shop assistant is a continuous process. Changes in attitude, knowledge and skills can enhance or improve a person's behavior or performance in order to achieve the goal of an enterprise. Three. Training is the process of raising a person's duties from the present to the level required to perform his duties, providing a knowledge, skill and attitude to work out. Shop training is divided into two parts, part of which is product knowledge training. This kind of training focuses on product knowledge, functional knowledge and wearing effect. The other part is the training of sales skills, which is mainly for training visitors' attitudes, tips and other knowledge. Through such training, salesmen can become invincible sales force.