Explain How Brand Company Gradually Improves And Improves Its System And Management.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > ordering system < /a > is the inevitable trend of garment industry < a href= "http://www.91se91.com/news/index_c.asp" > goods management > /a > refinement.

The author predicts that in recent years, Brand Company will gradually improve and improve the ordering system and management, such as buying out order system, grading order system, arranging advance order time and ordering work arrangement, guiding and training the order of franchisees.

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< p > < strong > statistics and analysis of the original sales data before ordering. < /strong > < /p >

< p > order is for sale, and orders should be carried out around sales.

Therefore, before entering the order meeting, we must check out the sales data of this season, and make the order based on this sales data.

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< p > < strong > analysis of total sales volume < /strong > < /p >

< p > last year, the total sales volume of this season determines the total quantity of orders this season, but it does not mean the amount of sales sold in the previous quarter.

Because when ordering 1000 pieces of goods, there will be less than 1000 sales, and a certain amount of stock will be generated.

We need to figure out how many products are out of stock and how many items are sold at a discount in order to reduce the final actual inventory in this year's sales, so that we can analyze whether the sales data of the year are still potential or actually exceed the sales capacity of the stores.

In addition, some franchisees believe that there should be a certain amount of stock in the store, which should be reduced when ordering. This idea is also open to question.

In some brands, such as men's clothing, which are not particularly popular, they can deduct some of their stock but not all of them.

For brands that are more popular (such as women's wear), they can't be reduced.

Because last year's clothing was displayed together this year, it could only play a counterproductive role.

The inventory left last year can be considered for promotion before the new product arrives this season.

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< p > < strong > sales volume and proportion analysis of each category < /strong > < /p >

< p > on the one hand, sales of shirts, trousers and so on were counted last year. The number of jeans, the number of trousers, the number of trousers and the number of trousers in seven trousers should be collated and analyzed.

On the other hand, it is necessary to see which categories of products have difficulties in sales, and which products have potential, so that we can make appropriate adjustments after statistics.

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< p > < strong > the size of each category is accounted for < /strong > < /p >.

< p > order can not be taken for granted in determining the size.

Some franchisees believe that the northern region should be larger.

This is not accurate enough to analyze a specific size ratio from sales.

In addition, the size ratio of different categories of clothing in the same area may vary.

For example, according to the Convention, women's wear sling is more attractive. Generally, people who are overweight tend to wear sling. The sales of small sizes may be slightly more than that. The windbreaker category is generally loose. Some brands of windbreaker may still be more professional. The sales of large size codes may be better.

All of these may be different, so we must take the analysis results of sales data as the basis.

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< p > < strong > all kinds of color ratio analysis < /strong > < /p >

< p > in different categories of color occupation, we should also take the actual data of sales as a reference.

For example, generally speaking, the ratio of deep color and plain color will be a little bit more, while the upper part will be more colorful and bright.

These can not be joined by the merchants themselves, but the analysis of sales data.

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< p > > four aspects of < a href= "http://www.91se91.com/news/index_c.asp > > data statistics < /a > analysis is very important. It is a job that must be done by the franchisee before ordering.

In addition to these aspects, according to the brand positioning, there are other data that need to be statistically analyzed.

For example, in the specific style, the ratio of double fork and single fork in men's suit, the ratio of two buttons and three buckles and so on; the proportion of professional shirts and casual shirts in women's shirts, etc.

There are also statistics and analysis of the proportion of fabric sales, the sales ratio of flower types, and the sales ratio of different types of shirts in T-shirts.

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< p > < strong > performance growth rate analysis < /strong > < /p >

Last year's sales figures can only be used as a reference, but also the sales growth rate for the whole year this year. < p >

According to the sales potential of several quarters and the actual sales situation, we can analyze the growth rate of the store's performance.

Of course, the growth rate of performance does not mean that the growth rate will not be reduced, or because of competition, management, brand and other reasons, the growth rate is negative, which also need to be considered.

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< p > < strong > new shop order, < /strong > /p >

< p > some of the franchisees selected are the first year's orders. There is no sales data for this season. What should we do? Generally speaking, there is no order in the first season when the shops are just opening, because the order will be over, some Brand Company orders will be open early, and the first 2~3 quarters will not be ordered, but Brand Company will be able to do so.

The first time the new franchisees will take part in the order meeting, they need to make statistics on the previous quarterly data, and then estimate the total amount according to the local quarterly sales time and sales volume, and do more with the old franchisees and the nearest franchisees in the order meeting.

The specific sales time and sales ratio should be analyzed according to the local actual situation, and each big area may be different.

For example, the summer in the northern region is shorter, and the sales time in winter is longer. In the Yunnan Guizhou area, the seasons are like spring, and there is no winter in Guangdong area and nearly half of the sales time in summer.

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< p > < strong > learn to analyze the goods of similar brands in the locals < /strong > < /p >

< p > because of brand positioning, brand product line advantages and Brand Company's differences in product ordering strategy, as franchisees, we must observe and understand the local similar brands of goods.

For example, similar brands or shops next to the shops, jeans style and fabric and their own almost, but the price is lower, and the actual sales volume and performance is also better than their own.

For example, some brands are more powerful in shirts, and some brands are leading in their jackets.

All of these should be well investigated and understood.

If there are some brands in the local shops that are stronger than others in a certain category, then the order quantity of the products should be reduced.

Of course, the need to reduce the quantity of the style must be determined according to the actual situation.

If you want to avoid competitors, you can consider reducing the number of styles of this category; if you choose to compete with them, you can reduce the number of styles in this category, or even enter more, and then compete through certain marketing means.

But there must be some control over quantity.

There is a saying "you walk your sunshine road, I cross my single log bridge", each brand has its own strengths, generally speaking, it is not necessary to take their eggs to challenge other people's stones.

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