Lin Yun Talks About The Dangers Of Clothing Retailing.

In 2012, the domestic sports brand went through a closed shop tide, and in 2013, it did not stop the pace of closing stores.

At present, the six major sports brands in China are over 3000. In this regard, commentator Lin Yun said that at present China clothing The retail business is rather dangerous. The penetration of foreign brands and the transformation of sales channels bring a direct competition to local brands.

In terms of sales channels, Lin Yun said in detail: "to local brands in China, the main point is the expansion of outlets, especially logistics outlets. Now, with the electricity supplier, the impact of this traditional mode is very large. So I feel that for these sports brands, even after a short period of inventory, there is a certain rebound, and we must not be careless. The change of sales channels is only accelerating now. "

The following is the coverage of the news:

[broadcast] look at the fifth news of Finance and economics.

[broadcast] domestic sports brand After a closed shop tide in 2012, the pace of closing stores has not stopped in 2013. According to "Securities Daily" reported, in order to reform channels and digest inventory, customs shop in the various sports brands in turn, since 2012, Lining, Anta, XTEP, 31st degree, PEAK, China trend of the six major sports brands have more than 3000 stores, of which PEAK and Lining in 2012, the number of shops there are more than 1000. In 2013, the six major sports brands in China also exceeded 3000 stores.

　　 Garment industry The days are clearly becoming more and more sad. In the context of the weakening of the overall economic environment, coupled with the government's anti-corruption and low price discount of electric business, the sales share of the entity store has dropped considerably, and the performance of each enterprise in 2013 has dropped a lot. The performance of the 6 men's clothing companies including seven wolves and wedding birds has all declined. However, the optimistic side is that the industry analysts believe that the current sports brand enterprises have entered a rebound period, the industry is expected to enter the warmer period. Lin Yun.