Chinese Fashion Designers Urgently Need To Understand Business.

From Paris to New York, in the famous fashion festival, China clothing Designer The rise is overwhelming. However, behind the seemingly beautiful scenery is not a clear sky. Fashion Designer There are still many conflicts and difficulties in the commercialization and personalization of brands. Zhang Qinghui, vice president and Secretary General of the China Fashion Designers Association, seems to understand that management is a must for Chinese designers.

　 There is no market for design works.

Companies abandon designers

It is understood that a good designer should not only understand design, have enough fabric, make board and market knowledge, but also have profound cultural accumulation and have his own style. Many consumers chase a brand is more chasing the designer of the brand, so the designer has become the soul of the brand, his good or bad directly determines the success or failure of the brand.

But for the current domestic situation, the status of designers is far from high. First is the company's recognition, followed by the market's reaction is not good. Many designers reflect that their fashionable and fashionable designs are rarely sought after, while some of the popular styles have become the standard of selection for most garment enterprises.

Beijing Business Daily reporter survey found that many consumers believe that they can not spend thousands of dollars to buy a young designer's works. In contrast, they prefer to spend money on well-known brands.

For the vast majority of garment enterprises, the enterprise itself would rather have an old tailor or planner, or hire a designer. Because designers have a high cost of employment. In their eyes, the larger role of designers is only to support the facade.

Many factors have led to the unusual difficulty of fashion designers. According to the relevant data, China has more than 50 thousand students majoring in fashion design every year, only 1% in the end. People can find a good brand destination or become an excellent independent designer.

　　 High cost of brand operation

Independent design is difficult to survive.

Compared with young designers, some mature designers tend to run their own brands after working for a while. There are more and more designer brands around us. But industry insiders say that it is not easy for a new designer brand to survive.

It is understood that the biggest difficulty of independent designer's brand operation is capital. Designers need to set up their own studios, hire employees, and invest in their own designs. And after the completion of product design, sales work also needs to be completed by itself.

Miss Chan, who runs his own brand, told the Beijing Commercial Daily reporter that it is very difficult for a single designer to expand the market in many aspects such as channels, boards, clothes and funds. If you make your own designer brand and design and produce it yourself, the cost of single item is very high.

In addition, most designers and design teams are small in scale and limited in resources and channels. Clothes & Accessories On the design side, copying each other's best-selling phenomenon also has an impact on the designer's profitability.

A fashion designer told the Beijing Commercial Daily reporter that a good design team needs at least 10 designers. The cost of light alone is about one million yuan. So many people will directly plagiarize in order to reduce costs.

　　 Fashion industry is growing

Designers urgently need to understand business.

Independent Mission Runway There is a huge gap between teachers and ordinary consumers. Designers may be able to use the fresh and creative works to attract cheers from the industry, but they will be hard to accept by domestic potential customers.

Zhang Qinghui said that many designers emphasized themselves too much, but ignored the market and ignored the affirmation of consumers. "For designers, we need to have a better understanding of consumers and have better designs so that we can have a market."

Yuan Bing, art director of VISCAP fashion group, said: "we pay great attention to commercial design. Our brand has 650 stores, the number of stores requires us to be suitable for the market. Usually after the design is finished, we will ask the buyer to choose the best style. Our design will also ask them to give an evaluation.

In recent years, more and more consumers have begun to recognize and accept designers who are not very famous but can express their taste and personality. This part of consumers not only comes from overseas, but also more and more domestic consumers.

Zhang Qinghui said that in the past Consumer The blind pursuit of European and American brands and the fascination of foreign lifestyles. Now China's consumer market is becoming more and more mature, and is forming the Chinese consumption concept. This is very good for designers. It is also an opportunity for designers to better integrate with the market. "China's fashion industry needs constant progress and growth. Designers are part of the whole Chinese fashion industry chain to serve the development of China's fashion industry. Consumers are the only factor that determines the market. Designers can ultimately make consumers choose to be successful. He said.