Development Prospects Of Spinning And Clothing Industry In The Financial Crisis

Chengdu Kowloon: the first autumn winter peak season after the earthquake occurred at the time of the "5. 12" Wenchuan earthquake. The nodes in the Kowloon square business in the earthquake stricken area were basically hit hard. The most disastrous shops collapsed, dealers died, and the goods were buried.

Three days after the earthquake, Kowloon Plaza took the lead in resuming business.

Businesses accept returns from the disaster area - all the goods are returned, and the damaged goods are no exception.

Almost every businessman in Kowloon square has suffered tens of thousands, hundreds of thousands of dollars, or even millions of losses.

In the three months after the earthquake, clothing sales in the disaster area almost completely stopped.

Because of the panic brought by the earthquake, the major shopping malls in Chengdu are extremely cold after the earthquake, and it is hard to see shoppers.

After cultivating the market after the earthquake, the sales of the Kowloon square businesses sought government support policies on the one hand. On the other hand, they clenched their teeth, resumed the sales outlets in the disaster areas, and cast their sights on the peak season of autumn and winter in the second half of the year.

Half a year after the earthquake, during the first autumn and winter peak season, in the macroeconomic environment sweeping the globe by the financial tsunami, businesses, in order to cultivate the market after the earthquake, have changed their service methods, adjusted the structure of goods, lowered the prices of goods, reduced the profit margins, and attracted customers' consumption.

In order to restore the damaged distribution outlets in the earthquake, businessmen also went to the disaster area to develop distributors, and taught the victims who did not know how to operate.

From a freight car from Deyang, Mianyang and other disaster areas to a car in the disaster area, various signs seem to indicate that the sales outlets of Kowloon Plaza in the disaster area have been gradually restored, and clothing sales are also quietly recovering.

Zheng Huang banner dress is the leader of men's wear market in Sichuan area, representing the trend of men's clothing sales in Sichuan area.

Mr. Chen Dachun, executive vice president of the Kowloon Chamber of Commerce of Sichuan Federation of Commerce and industry, and Mr. Huang, chairman of the Huangqi banner, told reporters that there are more than 80 stores in Sichuan area, of which ten stores are on the seismic belt, and two stores in Jiangyou and Wenchuan collapsed in the earthquake.

At the very first time, Zheng Huang banner clothing organizes the personnel to accept the disaster area dealer's return, altogether receives from the disaster area about 3000000 yuan returns, the loss amounts to as high as about 1000000 yuan.

In order to activate the sales of the disaster area to activate the sales in the autumn and winter season, the Huangqi clothing has implemented special policies for the dealers in the disaster area. First, the replacement of one hundred percent of the autumn winter clothing from the dealers in the disaster area has removed the worries of the dealers in the disaster area, so that they dare to purchase large quantities of goods. Two, it has implemented a full 50% of the funds to lay the foundation and relieved the financial pressure of the dealers in the disaster area.

In addition, after the earthquake, Zheng Huangqi dress recalled the staff of the disaster area stores to headquarters, and then returned to the disaster area after the autumn and winter peak season to prevent brain drain.

In addition, Zheng Huang banner clothing requires headquarters and various departments to give priority to applicants from the disaster area, and solve some of the employment problems of the victims.

It also asked the stores in the disaster area to reduce the retail price of clothing by 10%, allowing the victims to meet the shopping needs of the victims.

Due to the implementation of special policies for dealers in the disaster area, sales of Zheng Huang banner costumes in Wenchuan, Mianzhu and Shifang are gradually recovering, and Jiangyou's stores have taken the lead in reopening their businesses in the area, which has been commended by the municipal government.

Facing the financial tsunami this year, the global financial tsunami has brought great influence to China, and many industries have been plunged into depression.

Because of the shortage of manpower and the rising price of raw materials, the source cost of garment manufacturing has been increased. In addition, because of the decline in purchasing power of consumers, all these have added worries to the business of Kowloon Plaza, which has made businessmen's investment and operation more prudent.

From the recent sales situation of Kowloon Plaza, the financial tsunami has a greater impact on the wholesale market of clothing.

In the autumn and winter peak season sales of Zheng Huang banner clothing, for example, the sales of mid-range products dropped by 30%, but the demand for high-end products rose sharply, and sales increased by 50%.

Mr. Chen Dachun believes that this is due to the changes in the psychology of consumers after the earthquake, the more stringent requirements for product quality, and the more pursuit of quality and taste. This is also the result of more cautious consumer shopping in the financial tsunami.

He believes that the financial tsunami is not only an opportunity for China's industrial structure adjustment, but also an opportunity for China to develop from a big manufacturing country to a brand power country. At the same time, it is also an opportunity for China's clothing industry. Businessmen can seize this opportunity to forge brands, enhance the brand's market image, adjust product mix and develop high-end brand products, which is an opportunity for the internationalization of Chinese clothing brands.

While strengthening internal management, market management Chengdu Kowloon Plaza Business Management Co., Ltd. is also actively taking measures to mitigate the impact of the earthquake and financial tsunami.

Since September 15th, the market service for the five months' autumn and winter peak season has been kicked off, and we have been doing a solid job in the autumn and winter season in terms of safety precautions, logistics services, advertising, market management and logistical support.

We should strengthen internal management, improve the quality and service level of employees, control the dispute rate, enhance the service level of the employees in the field, maintain the business environment, and strengthen the links with the government departments such as industry and commerce, quality supervision and taxation, and so on, and maximize the popularity and trading volume of the plaza from all aspects, so as to restore business confidence as soon as possible and restore the normal operation order of the square after the earthquake.

Recently, a lot of bags shipped from the airport, trading scenes in the morning market and shuttle vehicles running through Qingnian Road can be seen that the market service work has been effective in the autumn and winter season, and the stimulating effect on the market is obvious.

Last month, due to the large number of vehicles coming in during the autumn and winter season and the overloading of the parking lot, the company immediately decided that the general manager took the lead and from top to bottom, all the employees would not park in the parking lot, leaving dozens of parking spaces to meet the parking needs of businesses and customers, serving the market in autumn and winter.

It still needs policy support. After the earthquake, the first autumn and winter season in Kowloon Plaza has been launched quickly under the joint efforts of the businessmen and the market management. However, Fang Ling, general manager of Chengdu Kowloon Plaza Business Management Co., Ltd., has mixed feelings about the current situation of the market in the autumn and winter season. It also expresses concern: first, the prosperous scene in the autumn and winter peak season is sending large quantities of goods to the disaster area, and the sales situation is not yet Zhi Xiao; two, the trend of winter temperature is unpredictable, and the future sales situation of winter clothing such as down garments and winter clothes can not be predicted; three, whether the financial tsunami will continue to deepen the impact on the market sales.

Therefore, the continued prosperity of the market must continue to wait and see, especially the recovery and reconstruction of the clothing sales market in disaster areas.

Fang Fang said that the company hoped that the reconstruction of the clothing sales market in the disaster area would be included in the reconstruction of the disaster area on the one hand, so that the Kowloon Plaza would be involved in the construction of the "Kowloon clothing street" in the disaster area, to build a platform for businessmen to enter the disaster area to sell clothing and meet the shopping needs of the people in the disaster area. On the other hand, in view of the huge losses suffered by the businessmen in the earthquake and the positive performance in the earthquake relief work, we hope the government will give tax support and enjoy the same support policies in the disaster area.

The negative impact of the global financial tsunami is gradually emerging, but it will not rise or fall as far as Beijing's tail cargo market is concerned.

According to Mr. Liang Jiliang, the tail cargo planner, at present, seven or eight professional tail cargo markets in Beijing have been opened, showing an ever-increasing trend.

At the end of this year, Taobao City, a Huilong tail product invested by Beijing contemporary China clothing and department store market Co., will march into Changping, echoing with the dragon dragon tail cargo, which is 15 kilometers away from each other, to meet the needs of millions of people in Changping community and the needs of College students.

Taking into account the needs of the community, Huilong tail goods Taobao has a business area of 5000 square meters, and one or two floors of the upper floors operate boutique products and large quantities of clothing tail goods, children's clothing and knitwear. The first floor is the tail cargo shoes and hats, matching bags, accessories and bedding. The total price is 5 to 10 times cheaper than the large department stores.

Liang Jiliang said that in the absence of the financial tsunami, China has sold less than 50 billion garments at home and abroad in recent years. According to the ratio of 10%, 5 billion garments can be produced normally. This will provide a reliable normal source for the tail cargo market and maintain the normal operation of the tail cargo market.

As a result, the market of tail goods has sprung up all over the country.

Under the influence of the financial tsunami, some foreign trade garments that China has undertaken has already showed signs of withdrawal, and there are also a reduction in the number of brand clothing that has been processed by licensed processing. This makes the source stock of garment tail goods unabated, and it is estimated that it will increase to about 20%.

The main sources of clothing tail goods are: foreign trade tail cargo, brand tail cargo, enterprise inventory.

The three channels have a common point, that is, the quality is good and the price is low, most of which are because the manufacturers are eager to dump the goods and withdraw the funds for reproduction.

The emergence of the tail cargo market has provided the ordinary people with the opportunity to spend less money and buy clothes, which of course is welcomed by the general public.

According to some merchants who are engaged in the tail cargo, the former products for the low-income group are now being accepted by more and more people, and there are some fashionable white-collar people who have higher consumption level.

In terms of the overall sales situation of Beijing's tail cargo market, annual shipments totaled 500 million pieces, showing a trend of rising month by month.

In order to guide the orderly and healthy development of the tail cargo market, the Ministry of Commerce's experts on the basis of investigation and research have formulated regulations on the tail cargo, which is expected to be introduced in the year. The market of the tail cargo will be further standardized so as to effectively protect the rights and interests of the manufacturers, businesses and consumers, and promote the healthy development of the tail cargo market.

Changshu clothing City: it is still hot. In 2008, under the circumstance of the depressed market environment, Changshu went against the market. The Chinese men's wear center, the Chinese children's wear center, the Chinese trousers industry center and the Tianhong clothing city opened one after another.

After a few months of running in, the popularity of Chinese men's wear center and Chinese children's wear center has surged sharply. After a month's trial operation, China's trousers industry center and Tianhong clothing city are also moving into orbit.

The chill is getting stronger. The old market in Changshu clothing city is still hot.

Mao Hua, director of the party and government office of the Changshu Garment City Management Committee, said that at present, the relevant statistics of Changshu clothing City show that this year's financial crisis has not caused any direct impact on Changshu's clothing city.

But it does not exclude its lagging effect. Maybe it will be reflected next year.

Next year, Changshu garment city will further deepen the connotation of market upgrading and brand upgrading, and comprehensively enhance the service system.

Lu Jianliang, general manager of fashion center of Changshu fashion city, said that the recession of the environment has made it difficult for the market to operate.

After more than a year of adjustment, children's clothing is the most competitive product and the most distinctive product in the market.

Nowadays, there are tourist buses to fashion centers, and the proportion of clothing purchased by tourists gradually increases.

According to the latest statistics, the fashion center has more than 10 thousand passengers per day.

Xie Peilin, general manager of Changshu Tianhong Garment City, believes that opening up against the market is not a bad thing.

The more we are in trouble, the more we need to be confident, the more we have to believe in ourselves.

Exports are blocked, but the proportion of the domestic market is increasing.

With the improvement of people's living standard, all kinds of requirements for clothing and shopping are getting higher and higher.

Tianhong clothing city not only provides a shopping environment for all buyers and consumers, but also thoughtful and considerate services. The most important thing is fashionable women's wear and exquisite women's clothing, which brings different impression of Changshu.

Yang Jing: editor in charge