How To Reduce The Cost Of Clothing Store And Increase The Profit Growth Point

　 reduce Cost = increase revenue

When a company tries to improve its performance by means of various marketing efforts, enterprises should consider the equation of "reducing expenses = increasing revenue". The cost reduction is mainly caused by the reduction of management expenses in the off-season.

Marketing expenses are mainly composed of business entertainment expenses, public relations fees, travel expenses, office expenses and other basic operating expenses and marketing expenses. Because of the esteem of the so-called emotional marketing and the intensification of market competition, the high marketing cost has been causing endless troubles for enterprises. In this regard, enterprises in the off-season sales should strengthen the control of marketing costs, reduce consumption.

(1) strengthen the supervision of salesmen;

(2) formulate a reasonable proportion of marketing expenses and control the marketing cost under this ratio.

(3) establish and improve the mechanism of supervision and examination of marketing expenses, such as combining the reimbursement of bills and the basis of the credentials of bills, if the reimbursement of marketing expenses is reimbursed, third party monitoring certificates and feedback data must be provided.

(4) strengthen the inspection and control of various marketing campaigns.

　　 Innovation profit Growth point

(1) another reason for sales slack season is that products can not meet the needs of current consumers. At the same time, increasing the function of products can meet the needs of consumers in the market.

If summer suits are too hot, people must wear suits in certain occasions. In response to this demand, Wedding bird The cool suit came into being. It met the demand of summer wear and Western clothes, and it could satisfy more consumers. In the face of the downturn of beer market in winter, some manufacturers developed warm beer and chafing dish beer, creating new hot spots in cold winter beer market, and also brought new profit growth points for enterprises.

(2) broadening the product line can also meet the needs of consumers.

Taking clothing as an example, the demand for suits and down garments in summer has decreased, and the demand for T-shirts and shirts has been greatly increased. At this time, the company can expand its own product line, produce Western-style clothes in winter, and produce T-shirts in summer. When this product enters the off-season, it enters the peak season, supporting the sales performance of enterprises at any time with profit growth point, so that there is no natural season for sales.

　 Promotion reflects the concern for consumers.

(1) attract consumers through business promotion.

The price advantage of off-season is a major factor that attracts many consumers and dealers. Discount, buy gifts and improve the added value of products can attract a lot of consumers who are sensitive to price. Besides, for some dealers who choose to sell in the off-season, the price factor is the main reason for their risk taking stock.

(2) guide demand through advertising.

The peak season for products caused by consumption concept can be changed by guiding the needs of consumers.