Interpretation Of Clothing Business Skills

First, use more Experiential sales 。 As a matter of fact, today's clothing businesses use experiential selling, which is not only as long as they can not talk with customers about their products, but rather briefly introduces them, mainly to let customers choose their own, and then to encourage customers to try on clothes. Anyway, if you like or have a little fun, pick up and try you to try, first let you find the feeling that you wear on your body, and finally use language to encourage customers, "this dress is very suitable for you". "This set out your temperament very well. Compared with just now, it is more beautiful." Wow, this dress is tailored for you. You see this figure is better than Li Bingbing. In short, after a series of agitation, some customers are glad to pay the bill, while some customers try other ones, so it is easy to set the shop atmosphere. At the same time, it has attracted more customers than three shops. Anyway, trying clothes is not expensive.

Two, change the pattern of receiving customers. We will find many shop salesmen and customers greeting "welcome to come" has become a slogan, not a welcome speech, a stiff face, there is no welcome meaning, of course, customers do not have a good impression on sales staff, so that when looking at clothes, hate shopping guide nagging around, it is not easy to deal. This is entirely the result of the attitude problem of the shopping guide.

Three, change the simple "buying and selling relationship". In fact, we will find that many customers do not have accurate goals when buying clothes. Most of them are shopping side by side, choosing the right ones, and buying them without proper ones. In fact, such a customer is the best customer, at the very least is able to play the "advantage shopping guide" ability of customers. What is "right"? Many people do not have a standard. It is just based on their own feelings. This feeling also has greater contingency and impulsiveness. It has feelings in your shopping malls, but you don't feel it when you buy home, or just now you feel that you can't feel it now. This is contingency. Then what is impulsivity? A temporary emotional impulse is impulse, or suddenly aroused a certain passion, why a lot of people are just shopping, do not want to buy things, but when they came home, they bought a lot of things. Ask him why he wants to buy it. "Look at everyone else is buying, it is beautiful to buy". This is also an impulse. In short, people buy reasons can be aroused, good salesmen should learn to stimulate customers' "feelings", do not do simple "business", customers "buy" I "sell" method is not desirable.

Four, to do customer Consultant. In fact, many people are also rational shopping, such as ah Hui and ah June. Ah, buying clothes is a goal. First, because the body is slightly fat, it is sure that clothes can be "downsizing" to cover up their "fat". After all, girls love beauty. Second, because it is changing jobs, to go to work in the new work environment, must be regular, not too casual (she is office staff). Third, the color should be younger, and the price should not be too expensive. Why did she choose only two sets at the end? The main reason is that the salesmen simply did not understand the real needs of AQ and did not ask her any questions, not to mention the "consultant" who made the customer to make reasonable recommendation to the customers, just trying to let her try clothes, or praise her eyes, or say that her clothes were cheap.

Five, carefully analyze the objection points of customers. For example, when she was trying that cowboy dress, she was very satisfied. The two companions also praised me because I lost my business when I was too thick and might be hot. The price is only 220 yuan now, and it's really worth 300 yuan. "The problem is that I don't care about the price. What I care about is that it's too hot and uncomfortable. What do you tell me about the price? When your girlfriend says it's expensive, the guide says," this is really good for you. You see how beautiful it is, and it sells very fast. Now there are two pieces left, and no more. "We finally care about the price, but she talks about" fit ". In fact, we also know that it is suitable for my girlfriend, but the price is high. If she can give us a reasonable explanation from the aspects of quality, popularity, material and so on, maybe we can buy it! Shopping guide is still saying," this is special. "

Six, look for Decision power People. In particular, when a few friends or family members come to buy clothes, they should be able to grasp the key points, know who has the weight of speech, and then focus on "attack", just as Zhang Huiting said, "persuading men, pleasing women" and "achieving the purpose of persuading one's own people best". Every time my girlfriend tries to dress, she comes to ask my opinion, and I can see the weight of my opinion. Even after trying out four skirts at a store and asking for my four opinion, I was rejected. At that time, shopping guide should be able to see that I was the real right center, but they didn't bother to persuade my girlfriend. Is this meaningful?

Seven, the lack of a door. At the end of the purchase, the three girls simply went back to the shopping malls that had already been there, and quickly chose the clothes that they once liked. But why did the shopping guide fail to see that they liked it when they first went? Actually, once the customer selected or preferred a product, there was a certain performance, and the key was whether the sales staff had caught it. Just like playing football, it's hard to advance to the front door, but the striker didn't shoot. Isn't it a pity? How big is the possibility of customers coming back from your store again? So paying attention to the small reactions and behaviors of customers is a key to our promotion.

Eight, leave a deep impression or impression on the customer. Why did the three girls return to the shopping arcade at the last moment? It was because the clothes in that store were suitable for them. They left a deep impression on them. They could stand out in many beautiful clothes, and even let them forget when they left. Therefore, salesmen should not give a general introduction to customers when introducing products. Instead, they focus on introducing one or two pieces according to their characteristics and preferences, so that customers' attention is focused on these one or two pieces, so that they feel that the product is suitable for him and leave deep memories to compare with other brands. This is a deep impression of the product. On the other hand, salespeople know that "sell themselves before selling products", but they can really sell themselves to customers, but if they can use their affinity and professionalism to make customers really like themselves, believe in themselves and establish good personal relationships, they will feel embarrassed if customers do not buy your products. Even when you want to buy things, the first thing you think about is you.