Interpretation Of The Great Alliance Between Fashion Designers And Commercial Street Brands

H&M launched a new series of Rei Kawakubo Comme brand Garcons Series in Tokyo new store in November 8th and 200 other stores in the world in November 13th.

For a long time, "like boys" symbolized avant-garde fashion.

How does the brand redefine its temperament for the commercial street fashion giant H&M?

How do designers choose between creativity and business?

Is H&M's cooperation with famous designers the future direction of the commercial street brand?

In this issue, the theme of "perspective of marriage between designers and commercial brands" is specially interpreted.

"A little bad smell is like a handful of chili powder."

Fashion legend Diana Vreeland once said, "we all need a little bad smell - - it's kind, it's healthy, it's material."

Wakubo Suzu, the designer of "boy like" brand, is based on her famous motto.

Now it seems to be more meaningful - - raising an appropriate sense to a winter and autumn season that will enter history.

In short, Wakubo Suzu is different.

6 months ago, the avant-garde High Priestess introduced the pink and red velvet jackets and dresses on the fashion show, the super large, white lipped and heart-shaped ruffles, and the white gauze sportswear modified with black armour.

There are also men's shorts with no crotch, which are less witty. One of them may be knickerboxers. The nipples are lined with corsets made of keyhole, and the stockings and garter are matched with black opaque heavy tights.

Choose a female fashion personality, any female fashion personality, here.

In her long and great career, Wakubo Suzu has been fighting against the obvious pornographic representation of women.

In such a way of three-dimensional narration, it seems that her career depends on this.

"I play games with the concept of bad taste, and then turn them into a" boy like "way.

In her news report, Chuan Yu described her as a notorious woman, and few words were willing to involve her work.

"Of course," bad taste like a boy "has become a good taste.

The appearance of "boy like" clothing that is being challenged is probably the kind of disguise, though more fashion followers are wearing the more conservative style of this special series.

The most important part of the series is that it is almost black, and only those who are most knowledgeable about fashion have enough courage to dare to wear the more extreme design works of Sichuan.

This is not the trouble with creators.

What can she worry about?

She has long used her main line as a medium to create and enhance her most radical concept.

The clothes in the consumer's wardrobe appear in a series of sub lines called Comme des Garcons Comme des Garcons, which is beautiful, and by the way, it also forms the backbone of the designer's personal style.

Like "boys like" enthusiasts, we are delighted to find that the commercial street fashion giant H&M unveiled the results of the collaboration between the most innovative designers and the commercial street fashion.

In the past few years, the Swedish brand has been trying hard to persuade Chuan Jiu Bao to sit at the negotiating table.

Now she has already done so.

When the new series is launched in November, consumers who wear black clothes will be queued up in the streets.

Compared with any designer series that H&M has worked with in the past, designers include Carle Lagrange, Stella Macartney and Victor & Rolf, and the "H&M&Comme des Garcons" series will bring waves, excitement and confusion.

"Chuan Chuan Bao Ling is at the forefront of our list of partners."

H&M creative director Margreta Vandenbosch said.

"This cooperation will provide our consumers with fashionable, innovative and artistic fashions, which do not follow any rules."

Wakubo Suzu is an excellent rule breaker than any other designer.

Perhaps even more surprising, in fact, the H&M&Comme des Garcons series is not unusual because its sobriety is the classic and natural advantage of its costumes from beginning to end.

Wakubo Suzu, a designer of avant-garde, may misunderstand his horizons and all his design vocabulary because of his design which is difficult to be understood or difficult to wear.

Although this is indeed true, she continues to advance the border line between women and men's fashion codes. She has also created a fashion for two gender groups, equally stylish, confusing, simple, calm and subversive, and even completely rooted in the conservative costume.

From this point of view, H&M's series shows the elegance of the essence and the pure spirit represented by "like a boy".

In the H&M&Comme des Garcons dress part, the radiant pleated skirt and the Scotland short skirt - - the designer has been placed in the center since its first release in Paris in 1981, and also has the black Huada trousers inspired by the Wakubo Suzu waist cloth series. The crotch is almost to the knees.

The designer himself is especially good at wearing these clothes.

A tailed coat, a white shirt with charming Peter collar, and a very simple windbreaker are part of the story of H&M&Comme des Garcons.

The print is simple, polka dot, which comes from Chuan's memory of the clothes she wore when she was a child in Tokyo.

Felt wool - - Chuan Long's responsibility for promoting its own fashion handcrafts, canvas flat shoes - Polka points or all are the main products of a time tested "boy like" style.

For his brand, Wakubo Suzu said, "I am interested in selling clothes in a new place like" boys ", which has never been sold or people may have never heard of.

Usually, "like a boy" is only sold in a place where people can understand its direction.

For all related conservative styles, this cooperation has retained a lot in ordinary clothing.

There is no glimmer of glint - - cheap little dresses. The jeans of the commercial street brand sign are combined with T-shirts, even in the remote direction of commercial trend.

If this state resonates with a concealed simplicity in a moment, it is pure consistency.

It is natural for Chuan long to give her ideas to the fashion for a short time, only to constantly and truly dress the fun of the clothes, or set them at places that people can hardly recognize.

"This series is built around the" boy like "style.

Chuan long said, "it aims at making clothes that people have never seen before, and it definitely returns to the" boy like "brand.

These are basically women's clothing inspired by men's wear, black and white are the colors of fashion, clothing should be of character, comfort and body wrapping, and women should be able to run in their shoes.

They also suggested that fashion should become an open identity without the environment.

For example, the package of H&M&Comme des Garcons uses canvas to keep all the connections without marks, or even traces of hardware fittings. This will undoubtedly avoid all so large and heavy handbags nowadays, which rarely seem so fashionable.

Of course, the risk of cooperation between any designer and commercial street fashion lies in the shift from the main events, because consumers want to buy a series of affordable prices at the expense of originality.

By reverting to the classic style, Wakubo Suzu confirms that this will not be a problem.

In fact, by working with H&M, she is more likely to get a new consumer group into her own, more pure field.

"The primary goal of commercial street fashion is sales."

Chuan long said, "designer fashion pays more attention to new creation.

As a respect, commercial street fashion shows the negative side of democracy, the most grassroots public, but it really attracts me. Many people may find "like a boy" through H&M.

Vandenbosch at least partially responded to these views.

"Every time we cooperate, we attract a new group of customers," she said. "But H&M consumers are very different. We already have many fans."

Vandenbosch also admitted that if compared with the huge crowd in the commercial street fashion, this job is more face-to-face.

"Chuan Jiu Bao Ling is one of the most artistic fashion creators, with an interest and very independent approach to fashion."

"In the end, our goal is to make new things that surprise our customers," she said. "There is a high point that has nothing to do with fashion."

"We lost some independence and creativity when we were surrounded and attracted by money centered places."

Chuan Jiu Bao Ling turned back to the conclusion.

"The result is that the value is diluted. Something that is advocated by this value is comfortable and simple. It is right that a person can escape without having to think about too many other things.

Of course, I never design in this way. That's why I am interested in doing this series.

I never care about my own thinking with others. I just work with what I think is charming, strong and new design ideas.

In related links, H&M&Comme des Garcons H&M&Comme des Garcons series women's clothing and skirt series are deconstructed, resulting in wonderful seam patterns, while the other group is classic "boy like" style felt wool and fancy DAS.

In addition, the works include the perfect windbreaker, well tailored shirts and knitted jackets, decorated with "boy like" classical dot patterns.

As a finishing touchdown, the series also includes Polo pattern casual handbags, canvas shoes, canvas lacing shoes and a new "boy like" wallet designed for H&M.

Men's H&M&Comme des Garcons men's wear, coat and shirt are slanted, while other shirts use a typical "boy like" stitching technique.

There are also more classic pieces, such as the belt type double breasted jacket, the felt woolen seaman's short coat and the trousers, the hand painted dot pattern T - shirts and shirts, and the famous "boy like" classic shirts with black, blue, gray and white colors available for choice.

Accessories include laced canvas shoes, canvas shoes, hats and scarves.

Wakubo Rei and Wakubo, the founder of "Comme des Garcons" - Fashion Designer Wakubo were born in Tokyo in 1942.

Wakubo Suzu studied art and literature at the University of Ying Yi.

After graduation, she worked in a textile company and started her career as a freelance designer in 1967.

In 1973, she founded her own company in Tokyo - like a boy limited company, focusing on the originality of art.

"Like a boy" has been advancing the forefront of design and never satisfied with the status quo.

The company currently produces 14 different brands, employs nearly 700 people, and stores are distributed in 25 countries.

Yang Jing: editor in charge