Export Volume Of Shoes In Guangdong Is Decreasing, And Orders Are Losing Pressure.

< p > according to customs statistics, in 2014 1-2 months, Guangdong exported < a href= "http://sjfzxm.com/news/index_f.asp" > shoes < /a > 540 million pairs, compared with the same period last year (the same below) decreased by 19.7%; the value was 14 billion 860 million yuan (the same below), an increase of 1.5%; the export average price was 27.7 yuan per pair, up 26.3%.

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< p > < strong > 1, 1-2 months of this year, the main characteristics of Guangdong shoes export < /strong > < /p >

< p > (1) the export volume has declined, and the export average price has continued to rise year by year.

In the second half of last year, Guangdong shoes < a href= "http://sjfzxm.com/news/index_f.asp" > exports > /a > was low for a long time. During the 8-11 months, the monthly export volume continued to fall below 300 million pairs. In December, it increased rapidly to 340 million pairs. In January this year, the monthly export volume exceeded 400 million pairs, and the monthly export volume exceeded 400 million pairs. In February this year, only 140 million pairs of exports were exported, 44% lower than the same period last year.

The export average price has been rising continuously since last year, and generally maintained at a high level of over 20%. In February this year, the export average price was 31.7 yuan per pair, up 41.9% compared with the same period last year, rising by 20.3%.

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< p > (two) private enterprises are leading exports, and the average price increase is greater than that of other types of enterprises.

In 1-2 months, 340 million pairs of shoes exported from private enterprises in Guangdong decreased by 21.1%, accounting for 64.2% of the total export volume of Guangdong footwear in the same period. The average price was 20.1 yuan per pair and 42.5% rapidly. During the same period, foreign investment enterprises exported 150 million pairs, reduced 17.4%, accounted for 27.9%, the average price was 40.6 yuan per 40.6, and increased 14.4%.

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< p > (three) general trade accounts for more than 7, and the average price of processing trade is obviously higher than that of general trade.

In 1-2 months, Guangdong shoes exported 400 million pairs of goods in general trade mode, reducing 21.7%, accounting for 75.4% of the total export volume of Guangdong shoes in the same period. The average price was 19.3 yuan per pair, rising 36.5%. During the same period, processing trade exports 82 million 490 thousand pairs, reduced 13.4%, accounting for 15.4%, the average price was 58.3 yuan per pair, and increased by 9.1%.

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< p > (four) the export trend of EU and the Middle East increased significantly, but there was a decrease in ASEAN, Africa and Latin America.

In 1-2 months, Guangdong shoes exported 120 million pairs to the United States, a decrease of 3.8%, accounting for 22.5% of the total export volume of Guangdong's shoes in the same period. During the same period, exports to the European Union (28 countries) and the Middle East (17 countries) increased significantly, with 110 million and 48 million 990 thousand exports respectively increasing 64.8% and 42.2% respectively, accounting for 21.2% and 21.2% respectively.

In addition, 71 million 280 thousand pairs, 55 million 600 thousand pairs and 27 million 100 thousand pairs were exported to ASEAN, Africa and Latin America respectively, representing a decrease of 36.1%, 26.9% and 80.3% from 75.5%, 32% and 74.8% respectively over the same period last year.

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< p > (five) exports are mainly low price < a href= "http://sjfzxm.com/news/index_f.asp" > Plastic shoes < /a >.

In 1-2 months, Guangdong exported 410 million pairs of plastic shoes, a decrease of 22.6%, accounting for 76.3% of the total export volume of Guangdong shoes in the same period. The average price was 18.3 yuan per pair, up 34.3%. During the same period, 69 million 170 thousand pairs of shoes were exported, 10.2%, accounting for 12.9%, the average price was 40.4 yuan for each pair, and 19.8% percent.

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< p > < strong > two, and the problems and suggestions for the current export of shoes in Guangdong < /strong > < /p >

< p > (1) the RMB depreciates continuously and the export pressure of shoe enterprises is slightly slower.

The central parity and spot exchange rate of the RMB against the US dollar have depreciated after hitting a new high from 14 January, and the spot exchange rate has depreciated more rapidly. As of February 24th, the central parity of the RMB against the US dollar has depreciated by 0.355% compared with that in January 14th, and the spot exchange rate of RMB has depreciated by 0.709%.

With the high cost of raw materials and labor, the depreciation of the renminbi temporarily relieved the pressure of export oriented enterprises.

There are indications that in the year of reform in 2014, pushing forward the marketization of exchange rate and increasing the market supply and demand to decide the exchange rate have become one of the central banks' priorities.

The chief economist of the bank believes that, from the long-term fundamentals, in 2014, China's foreign trade surplus imbalance pressure continued to weaken, the Fed's QE month by month shrinkage, the RMB can not continue to appreciate significantly.

If the RMB depreciates to a certain extent, it will be good for export enterprises, help to form export price advantage, enhance product competitiveness, and increase profit margins.

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< p > (two) foreign trade protection measures are constantly changing, and the change of trade protection mode needs attention.

The Columbia government recently promulgated Decree No. 456th of 2014, and decided to continue to impose an ad valorem tariff on imported clothing and footwear products. The footwear products of the sixty-fourth chapter were subject to 10% ad valorem tariffs, and the import tariff of US $5 for each FOB price of less than US $7 per pair, which was higher than US $7 per US $1.75.

The measure will be implemented from April 1st this year, with a term of 2 years.

The average price of shoes exported from Guangdong to Columbia is 1-2 US dollars per pair in the month of 6.4 this year, which will greatly affect the export of Guangdong shoes to Columbia.

At the same time, shoe companies should also be alert to changes in the concept of trade protection, or from the national level to the implementation of trade protection from the market or enterprise level.

As the list of the 2013 notorious markets released by the United States recently, China has been listed as the world's largest fake entity market in the absence of conclusive evidence, which has a negative impact on the reputation of Chinese enterprises.

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< p > (three) the competitive advantage of Southeast Asian countries has increased, and the pressure of export export orders has increased.

In the same period of implementing anti-dumping measures and increasing the intensity of inspections, the European Union has opened a "welcome door" to Vietnam: under the EU GSP Ordinance, Vietnam will enjoy unilateral preferential tariff treatment from 2014 to 2016.

The potential competitiveness of Vietnam's shoe making industry can be improved, and the procurement of raw materials from overseas shoe giants will be reduced.

The EU is Vietnam's largest footwear importing market, while Vietnam is also the most heavily exported country to the European Union.

In addition to the GSP treatment, Vietnam's footwear industry will get more benefits from the EU Vietnam free trade agreement and the signing of the p Pacific Free Trade Agreement (TPP). According to the agreement, Vietnam's exports to EU countries enjoy at least 90% of the products tax exemption.

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