Beijing Cade MALL Sells Fake New Balance

After the exclusive disclosure of the Beijing Commercial Daily "Cade MALL selling fake new hundred Lun", yesterday, the Beijing Commercial Daily reporter visited Kade MALL West store to see that New Balance (new hundred) sale will be quietly withdrawn. However, the Beijing Business Daily reporter found that the suspected fake New Balance sale will also appear in the Kate MALL Sun Palace store and Cui Wei store. Despite sitting on the top of the number of stores in China's shopping malls, the fast expanding Cade also revealed multiple problems such as unclear operation and unclear location.

　　 Kado shop suspected of selling fake products

New Balance will be on sale at Cade MALL West store, but still hot at Kate's Sun Palace store and Cui Wei store. The Beijing Commercial Daily reporter visited yesterday to see that the "New Balance sale" without official authorization still appeared on the first floor of Cade MALL Cui Wei store. On the sale of the float, the shoes of New Balance are covered on the Crocs brand floats.

The sale will give the salesmen a guarantee for the sale of New Balance shoes. However, Beijing commercial newspaper reporters on the spot found that the origin of Vietnam's New Balance shoes, shoe box is marked with the production of Indonesia. At the same time, the merchant name of the card is displayed as "Huang Lina clothing and accessories shop". Beijing Business Daily reporter found that the clothing store is not authorized in the new official website. Meanwhile, the Beijing Commercial Daily reporter was rejected when asked for the invoice by the salesperson. The salesperson said that the sale could not be invoiced at the scene, but left a telephone number to the Beijing Commercial Daily reporter and said that if there was indeed a need to contact the number, the invoice could be issued.

In Kade MALL Sun Palace store also staged a similar scene. Beijing Business Daily reporter visited Kate MALL Sun Palace yesterday to see that there was a suspected sale of fake New Balance on the negative floor. Beijing Business Daily reporter asked whether the sale of New Balance shoes would be true, and the salesperson explained that it was the same as the sales staff of Cade MALL store. "The counter is specially sold for the quality of New Balance, and some of the goods come from the clearance and broken shoes of the major shopping malls in Beijing". The small ticket of the sale will show that the merchant name is "Jing Sheng honest shoe store". The official website of New Balance shows a retail store licensed by a Kade MALL Sun Palace store. However, the Beijing Commercial Daily reporter interviewed found that authorized stores have been evacuated. The sale staff will also say that the sale will only be a short-term behavior, which has nothing to do with the sale of the official counters.

　　 New Bai Lun channel chaos

Yesterday, Cade MALL West straight shop responsible person and New Balance special sale person in charge will also say that the sale will have a holiday. Beijing Business Daily reporter learned that New Balance has three direct outlets in Beijing, and the rest are dealers. The only brand discount shop is located in the shop of the Buddhist garden of the Buddhist temple. New Balance, a salesperson at Qianmen direct shop, said that New Balance had hardly ever done any special sales, even with limited discount.

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New Balance told the Beijing Commercial Daily reporter that such a phenomenon will be strengthened through the internal functional departments of New Balance and the joint industry and commerce to strengthen the monitoring and combating of counterfeit goods. It is also recommended that the store store be authenticated with gold lettered signboards to prevent consumers from buying fake products. Meanwhile, New Balance will open the official Tmall store to provide consumers with online access to genuine products.

　　 High speed expansion and hidden trouble

Cade MALL many stores suspected selling fake New Balance also hides Cade's rapid expansion in China. Cade, who specializes in commercial property operations, has appeared in the operation of "illegal" brand business. In the eyes of the industry, this is not for Singapore's CAD, which is skilled at fine operation.

Moreover, the positioning of Cade's commercial product line in China is not clear enough. Wang Yongping, vice president and Secretary General of the China commercial real estate association, said that the close proximity of Wanshou Road Kade crystal shopping center and Cade MALL Cui Wei shop may have consumers and brands split. Wang Yongping believes that Kade projects are generally located in the vicinity of high-grade communities, Kade's dislocation is not easy. "Cade rarely sets up two shopping centers in adjacent areas, but because of low investment costs and opportunity factors, Cade is willing to spend time to cultivate shopping malls, despite defective spots."

With its unique fund mode, Kade has become the largest shopping center in China after Wanda. Last year, Cade made about $713 million in China. Although Kade's investment in China increased year by year, Cade achieved net profit of about $674 million last year, down 8.7% from the same period last year. According to Cade official website data, Kade commercial has opened 62 shopping centers in 37 cities in China, with a total property value of 79 billion 600 million yuan. Kai Ming Yan, President and chief executive of Cade group, said that the Kade group is optimistic about the Chinese market and will invest more than 40 billion yuan in the future to develop complex projects in the first tier cities of Shanghai, Guangzhou and Shenzhen. The Kade side plans to build 100 shopping centers in China in the next 3-5 years. Wang Yongping believes that most Kate's new business projects are still in the incubation period due to high speed acquisitions and land acquisition, resulting in a decline in Kade's profits.