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Liu Shengyi: The Internet Will Play An Important Engine Of Stimulating The Growth Of Digital Economy.

2014/4/14 11:16:00 21

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Li Keqiang, premier of the State Council, delivered a keynote speech at the opening ceremony of the 2014 annual "a href=" http://www.91se91.com/business/ "Boao" /a "Asia Forum Annual Meeting" and put forward: "the fate of the Asian economy depends on reform and innovation and structural adjustment."

All countries should adapt themselves to the new trend of global technology revolution and promote the development of new economy with green energy, environmental protection, Internet and other important contents, and enhance the competitiveness of industry and economy.

It can be seen that the role of the Internet in boosting economic development is once again affirmed and highly regarded.

P, April 9th, in an interactive Boao night talk with the theme of "pformation, innovation and upgrading - to explore the new path of consumption growth", Liu Shengyi, President of Tencent network media business group, senior executive vice president of the group, and Nobel Economic Prize winner, New York University Michael Spencer (Michael Spence), Nelson CEO Ma Qi (Mitch Barns), Unilever chairman Mike Tesku (Michael Treschow), Coca-Cola Greater China Chairman Lu Dawei (David Gordon Brooks), Mengniu Group Vice President of the company, the global partner of the deep investment group, and the president of the Greater China region, discussed how to promote China's domestic demand growth, especially the role definition and development trend of the Internet in the future digital economic growth. <

Liu Shengyi said that the Internet and mobile Internet can promote the development of new urbanization in China, thereby contributing more power to economic growth and helping the realization of the "Chinese dream".

The Internet, as an important engine driving China's digital a href= "http://www.91se91.com/business/" and economic growth < /a >, is leading the Chinese digital economy to a more rapid and benign development track.

digital economy has become an important area of urbanization consumption upgrading /p >

"China is undergoing large-scale urbanization without precedent. The annual population from rural areas to towns is about 10 million". During the dialogue, Zhang Xike said that to achieve real urbanization, two major strides could be achieved.

The first step is to turn urbanization from land into urbanization. We should pform the rural population into the urban population and enjoy the same urban security and treatment.

The second leap is to turn the new urban population into a real consumer.

Behind these 10 million populations, there is enormous consumption power. It is of great significance to turn these new towns into real consumers.

Ma Qi (Mitch Barns) also pointed out that for enterprises, China's household consumption growth will be a big opportunity.

Demographic changes will play an important role in China's future consumption growth.

for this, Liu Shengyi shared a set of data at the scene -- a survey report of Boston consulting company shows that by 2016, the G20 (twenty G group) digital economy will reach US $4 trillion and 200 billion.

Liu Shengyi believes that in China, the concept of digital economy has not been widely discussed, but China has 600 million Internet users and 1 billion mobile phone users, including 500 million smart phone users, and the development potential of the digital economy is huge.

The Internet can popularize more consumer culture to consumers, create more consumption intention, help to fully tap and stimulate the consumption power of new consumption groups generated in the process of urbanization, help to promote the development and construction of new urbanization, and play a more important role in the whole economic growth and the realization of "China dream".

it can be said that at the same time, while the economic pattern of the whole world has undergone profound changes, the "a href=" http://www.91se91.com/business/ "digital economy" /a has created a win-win market environment for enterprises and consumers, and will become an important field of China's economic growth and consumption upgrading.

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Internet reshaping the pattern of economic market /p >

in recent years, the Internet economy built on e-commerce, instant messaging, search engines and online games has been growing at a high speed and has further affected China's economic situation.

Data show that the overall scale of China's network economy has reached 600 billion 410 million yuan in 2013, up 50.9% over the same period last year.

According to the Boston consultation and forecast, by 2016, the contribution of Internet economy to China's GDP will reach 6.9%, second only to the United Kingdom and South Korea.

there is no doubt that the Internet, as a media, platform and channel, is shaping a new data driven business ecosystem for mankind.

Taking e-commerce as an example, it not only brings more convenient experience to the Internet users, but also eliminates the geographical boundaries and creates a more equal consumption channel. At the same time, it has become an important driving force for the development of the retail industry, and has brought about changes in channel electronization for the publishing, clothing and household appliances manufacturing industries.

Liu Shengyi believes that with the maturity of O2O (online to offline, online to offline) mode, the whole market will create more employment and breed more innovation.

The innovation brought by the Internet is far more than that. Internet consumers have become the forerunners of consumption upgrading and consumption pformation, and have led the innovation of the market structure. Their consumption desire and consumption power are stronger. Accordingly, the recommendation function of Internet consumption based on the P will surely revitalize the growing market, and the long tail market will be more active in the future.

Lu Dawei said that the middle class consumer groups are having an impact on the consumer behavior from the two levels of "individual" and "social whole". They attach more importance to the safety and quality of products, and are willing to evaluate the products and services of the enterprises through the major network platforms. At the same time, they are good at sharing their consumption experience with the Internet. A new consumer credit system is being established and perfected.

Mobile Internet enables service providers and consumers, manufacturers and consumers to connect directly to one another.

It is unprecedented that manufacturers and service providers can contact consumers so closely. Consumers' preferences and feedback can be quickly reflected through the Internet. Enterprises can react to the market with the fastest speed, and develop new a href= "http://www.91se91.com/ business/" > strategy < /a > and implement them.

In the future, enterprises will win only if consumers' opinions are integrated into the value chain.

enterprises under the trend of China's digital economy should reply .

In the face of unprecedented changes, Zhou Wenzhong, Secretary General of the Boao forum for Asia, said that in 2014, Asia and emerging economies will be at a critical stage of reform.

China is in an important stage of building "new business civilization".

Liu Shengyi said that the Internet should be viewed as an opportunity and a new opportunity for science and technology to enhance ourselves. From this perspective, the Internet brings more impact than imagination.

with the rise of the new generation of consumer groups, their consumption behavior and consumption habits have been fully influenced by information. The pformation of communication and information contact channels has made them have a higher pursuit of the degree of enrichment of information content. This also requires enterprises to establish a strong value orientation at the strategic level, and carry out this marketing positioning through the internal organizational structure, so as to flexibly cope with the endless new demand.

The application of new Internet technologies is the key to achieving these strategies.

Liu Shengyi believes that the enterprise must have stronger data thinking in the future. By analyzing the user data, we can see the consumption habits of users, find new users' needs, and create more consumption needs through the consumption history of users.

brand will no longer be a noun for an enterprise to "make a lot of money", but a stereoscopic image built up by the trust vote of consumers.

Liu Shengyi put forward suggestions for enterprises, while creating considerable profits, we should pay more attention to corporate social responsibility and value orientation.

In the course of future market development, enterprises should not only pursue greater market share, but also think about how to improve the quality of income, so that the enterprises can truly develop in a sustainable way.

referring to the < a href= "http://www.91se91.com/business/" > /a > for the future development of China's economic market, Zhang Xike put forward the hope that "in the next ten years, China will become a more urbanized society, and there will be more excellent companies like Tencent and Lenovo. China will embrace many new things, new products and new experiences."

The younger generation of the more modern and urbanized cities will rise in the future, and they will have great traction capacity for economic growth and consumption growth.

Liu Shengyi also expressed the hope that the society could be more equal, the consumer groups would be more open and the enterprises more innovative. This is exactly the very important characteristic of the Internet. Under the impetus of the Internet and mobile Internet, we should have enough enthusiasm to promote openness, equality and innovation so as to make the society better.