Can O2O Start A Bit Of Ripple In The Fabric Industry?

< p > when the < a href= "http://www.91se91.com/news/index_s.asp" > O2O < /a > is very noisy, the fabric industry is quiet, like a stagnant water, and can not see a ripple.

We all talk about O2O, can fabrics do O2O? How do fabric O2O do? < /p >

< p > < strong > fabric O2O industry particularity < /strong > /p >

< p > fabric industry is basically dominated by wholesale, few sales models for ordinary consumers. It is a trading relationship between manufacturers and manufacturers. If you want to do Internet market, it belongs to B2B mode.

That is to say, after the factory has produced the fabric, it is sold directly to the "a target=" _blank "href=" http://www.91se91.com/ "> garment" /a "factory.

However, when manufacturers produce fabrics, they often find a lot of fabric wholesalers and sell fabrics to clothing factories through wholesalers. Therefore, from this level, the fabric industry should be B2B.

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< p > the fabric industry is not strong in brand sense, that is to say, we are more concerned about fabric patterns, styles and quality and price in the paction process than in brand names.

Of course, many garment factories will have a relatively stable cooperative relationship with specific manufacturers and their agents, but basically they have nothing to do with brands.

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< p > from a practical point of view, the way of trading in the fabric industry is currently dominated by offline pactions. The agents of the garment factories in all parts of the world have shops in the major garment accessories and accessories cities. After the clothing factories come to the store to see the goods, negotiate, place the order and pay the deposit in advance, after the completion of the production and delivery of the goods, the clothing manufacturers pay the rest of the goods to the fabric wholesalers, and the paction process is basically completed.

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< p > of course, there are already some platforms that have begun some attempts in the Internet field. In addition to the Alibaba fabric trading platform, China Textile City, Zhongda "a target=" _blank "href=" http://www.91se91.com/ "cloth" /a "city" and other large platforms, there are all kinds of Internet platforms, and the official website of fabric enterprises. But because of the special conditions of the fabric industry, for example, there will be more than three months' delay in the payment of goods, the functions of these platforms are more focused on product display and enterprise information display stage, and many links must be completed by offline.

We can not complete the whole industry O2O construction.

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< p > which software and hardware construction of fabric industry O2O should be completed? < /p >

< p > fabric industry O2O is a long way to go. Even the most basic theoretical construction has not yet started, so even if the author wants to find some relevant information, it is very difficult.

The industry also lacks a clear understanding of the importance of O2O. Most people are more concerned about offline pactions. The industry has the most traditional form of thinking in traditional industries, and sticks to existing channels and years of trading habits.

Moreover, because most of the fabric industry orders are large, many enterprises also have long-term cooperation relationship, so there seems to be some disadvantages.

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< p >, therefore, to realize the O2O of fabric industry, we must first realize the soft landing of people's thinking.

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< p > secondly, the lack of team is also a software problem to be solved.

Because of the neglect of O2O for a long time, it will not be possible to complete the formation and training of the team. Even if there is, it will only stay on the maintenance of Alibaba and other e-commerce platforms.

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< p > from the hardware point of view, the most urgent task is to solve the platform problem. This platform should meet the in-depth needs of the fabric industry, and the mode should be enough to support the pformation of the whole industry.

I believe that at present, the reason why the industry is not cold to O2O is rooted in the fact that O2O has not brought any benefits to them. Alibaba, China Textile City and other textile business platforms have brought benefits to some cloth enterprises, but it is difficult to solve the problem of the entire industry.

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< p > < strong > fabric industry needs O2O < /strong > /p >

< p > fabric industry needs O2O, we use data to speak.

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< p > China intelligence network monitoring data show that in 2013 1-2, China's clothing output reached 739 thousand and 400, an increase of 33.40% over the same period last year.

The 2010-2015 year China a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing industry market research and key enterprises' in-depth research and consultation report released by China intelligence network show that in 2013, although there is still greater uncertainty, the global economy is expected to have a moderate recovery trend. China's economy will also continue to warm up in the three and fourth quarter of 2012.

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< p > this shows that from the downstream demand, the apparel industry's overall demand for fabrics is on the rise.

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< p > but it is sad that the fabric industry generally suffers from losses and overcapacity.

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< p > Shandong de Mian Limited by Share Ltd is one of the largest cotton textile enterprises in the country. It was once regarded as an industry window by many peers.

Today, this enterprise can not get rid of the fate of traditional cotton textile enterprises bottoms up.

ST de cotton made a prediction on the performance of the first half of the year. It is estimated that the loss in the first half of this year will be 8 million ~1200 yuan.

The company lost 8 million 650 thousand in the first quarter.

Last year's loss was 98 million 940 thousand.

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< p > Guo Jin securities analyst Zhang Bin believes that the original overcapacity is only 20%~30%, and the current surplus level has reached 40%~60%.

The textile industry is at the bottom of the valley.

The main reason for the slow recovery is too much demand.

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< p > What does this mean? It does not mean that the garment factory does not need fabric, but that the fabric produced by the fabric manufacturer is not sold.

Another data shows that the export volume of China's fabrics has also increased, so the problem is more frequently seen in domestic trade.

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< p > how to increase sales volume? Is it necessary to develop another a href= "http://www.91se91.com/news/index_s.asp" > sales /a > channel? The answer is self-evident.

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