Young Designer Three Thousand Yuan To Create Clothing Brand

Graduated from the international fashion color specialty of Manchester Polytechnic University, 24 years old, he broke into Shenzhen with 3000 yuan. In 5 years, she made a world in the field of clothing in Shenzhen. She is Zhang Jing, the youngest designer of clothing brand in Shenzhen.

She is about to represent the Shenzhen fashion industry on the "New Silk Road - the third Shenzhen / Harbin / St Petersburg International Fashion Week" T stage, holding the first fashion show.

Zhang Jing's design studio is located in Bagualing, which is a gathering place for Shenzhen's clothing enterprises.

She is busy and busy in the pparent studio. She is beautiful and light.

The exhibition hall is full of design and production of clothing.

Here is not only the modern style of fashion, but also the combination of traditional Chinese embroidery.

Zhang Jing said that her design basically continued the international popular European style, but also combined the classic elements of Chinese traditional clothing.

Most of the designers in the field of clothing in Shenzhen come from domestic universities. Zhang Jing is one of the few designers who return overseas.

For this reason, the clothing she designs is more rich in "Shanghai style" flavor, and emphasizes the matching of lines and styles.

Zhang Jing was born in Changchun, Jilin, a place with four distinct seasons, fantasies, and Purple Lilac flowers everywhere in spring.

Shenzhen is the second home of her blueprint and her dream.

In the late 90s of last century, she went to England to study fashion design.

Every day rushing through the school classroom, library and dormitory, the idea of modern fashion design, the alternation of new fabrics and traditional fabrics, the continuation and popularity of fashion, and the history of research and development of international brand clothing are all attracted to her like magnets and make her intoxicated.

No matter whether it is raining or sunshine, whenever there is time, she will go into a famous fashion shop in the streets of Britain to find fashion information.

Those fashions or elegant women dress her desire to return to the motherland and design clothes for Chinese women.

In the winter of 1999, Zhang Jing was about to return home. Should the plane land in Shanghai or Shenzhen?

She finally chose Shenzhen near Hongkong as the starting point of her youth ideal.

With simple baggage and 3000 yuan, she came.

A farmer's house rented by a door and window in Luohu.

She clearly remembers the first night in Shenzhen, the reflection of the laser on the roof of the magnificent building, shaking in the dark, damp windows, and letting her sleep all night.

Everything starts from scratch.

Zhang Jing knows that to have his own design studio and production workshop, he must have a certain capital base, and more importantly, he must familiarise himself with the domestic market as soon as possible.

Instead of blindly setting up factories, she started from the market and rented a shop in Huaqiang North.

The biggest cost of clothing design profession is her unique clothing design vision.

Her own design, commissioned by the processing of clothing, hanging in a small shop, soon sold out.

During the period, she designed a fall dress which was very popular, and she had to expand the processing order.

Zhang Jing began selling and designing his own clothes.

A brand of four people. Next, Zhang Jing registered her trademark for women's clothing, and rent a workshop of dozens of square meters in Shui Bei, which is both a design studio and a processing workshop.

She hired a board master, a car worker, plus an assistant, a brand of four people to operate.

Zhang Jing immersed herself in costume creation every day, expanding market demand and constantly changing market information, giving her constant motivation to create.

She said, "at that time, there was little rest, tired and tired, but when I saw different cloth placed in front of me, I became excited and forgot to be tired.

The biggest hobby is visiting the fabric market and the women's jewelry market.

She often runs to the fabric market in Guangzhou, Hongkong and other places to buy Fabrics.

She carries the sketch book with her, and will flicker in her mind, including the skirt pattern, collar type, windbreaker sleeve type and so on, and draw them on the paper one by one, recording every moment's creative inspiration and turning them into finished products.

The recognition of the market is the beginning of a designer's success.

Soon, some clothing buyers in the field "stared" on her works.

Even a mainland customer urgently placed a large amount of deposit in front of her and insisted on joining the sale.

Always keep pace with the times and keep the distance. Shenzhen's pioneering years are 5 years.

During the period, she often kept in touch with British teachers and classmates to get the latest fashion information and trends in Europe and America, and also went abroad for two or three visits every year.

In Britain, the best way to learn fashion design and fashion color is to grasp the style of clothing brand and not lose herself in the fashion of every year.

She often travels across Hong Kong and Shenzhen.

She said that the unique advantage of Shenzhen designers is that they can feel the latest trend of international clothing at any time in the international metropolis and fashion capital of Hongkong.

There are few words, she likes to think. As mature women, it is better to wear style than to wear fashion.

When she designs clothing for Chinese women, she always adheres to the times and keeps pace with the trend.

From 2003 to 2004, influenced by Korean film and television culture, Shenzhen and all major cities in China were popular with "Hanfu". Many domestic brands were losing their original styles in fashion, and all kinds of lace and wrinkles were everywhere.

But Zhang Jing's "ADD" dress always insists on her simple and generous style.

Some domestic customers asked Zhang Jing anxiously: "everyone else is catching up with" Hanfeng ". If we remain the same, will we lose the market?

Zhang Jing responded with a smile: "after all, popularity is temporary.

If we change casually because of fashion, it will disappoint loyal consumers.

Zhang Jing said, the consumer group is also divided, preferences and cultural literacy and aesthetic are different. The clothes she designs are mainly aimed at the high-end consumer groups in the city, and the women who like simple style.

She believes that insisting on her brand style is not the same.

The so-called change is the change of detail, type and style rather than the change of style.

"In 2006, I plan to scale up and produce high-end products."

Zhang Jing's hard work has made his career bigger and bigger.

Since 2001, Zhang Jing's design studio has been expanding, employing 6 designers from home and abroad, expanding the scale of the brand design, and realizing the scale of the production plant.

Now, the women's clothing brand she designs owns more than 200 stores in the whole country, and is loved by consumers in Urumqi, Wuhan, Guangzhou, Beijing, Harbin, Shanghai and other cities.

She said that Shenzhen is a fertile land for creating clothing brands, and she will always be "beautiful" in this field.

"Insisting on your brand style is not the same thing.

The so-called change is the change of detail, type and style rather than the change of style.

Shenzhen is a fertile place to create clothing brand. I will always be "beautiful" in this field.

Yang Jing: editor in charge