The New Trademark Law Implemented The Well-Known Trademark In May And Received The Order From The Supermarket.

< p > recently, < < a href= > http://www.91se91.com/news/index_c.asp > > famous trademark < /a > has become a "heart disease" of many enterprises. Four.

Since May 1st this year, the new trademark law will be implemented, and "well-known trademarks" should no longer be used in packaging and publicity.

What about the stock packing in the warehouse? Is it necessary to recycle the well-known trademark products that have entered the market? < /p >

"P" has not yet waited for enterprises to come up with a strategy. Yesterday, the reporter learned from some enterprises in Sichuan that they had received the notice from the Shang Chao.

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< p > < strong > enterprise says: "famous trademark" product recovery cost is high < /strong > < /p >.

Gao Huazhong, deputy general manager of Bao Ning vinegar marketing, told reporters: "we have received some notices of < a href=" http://www.91se91.com/news/index_c.asp > > /a < p ". The products with well-known trademarks on the packages are no longer allowed to be on the shelves, and even require the signing of the agreement.

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< p > Bao Ning vinegar has won many well-known trademarks in China for many years, and its products all over the country. < a href= "http://www.91se91.com/news/index_c.asp" > sales network < /a > is also very intensive. Once the existing products are sold off, the business will have a very big impact on the enterprise.

"When we received the notice last year, we made rectification and production on the same side. The inventory packaging was exhausted in April, and it probably lost about 100000.

Now the most important thing is product recycling.

Gao Huazhong said that because the quantity of vinegar products is very large, it will be difficult to recycle once they enter the distribution channel.

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"P," said Feng Cheng, director of Dandan Pixian watercress marketing department. At the end of March, they began to receive the notice from Beijing, Shanghai and Jiangsu and Zhejiang provinces. The next thing was Sichuan's local Shang Chao.

Feng made a rough calculation. If all the products on the shelves were laid off, they might lose tens of millions of dollars.

In addition, the existing products in the warehouse have been replaced with millions of dollars.

"Sealed bean oil is generally guaranteed for one year. When the new trademark law was promulgated in August 30th last year, many products had already been circulated to the market."

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< p > < strong > consumer: is it well known that it has little effect on purchase < /strong > < /p >

< p > yesterday, reporters visited several supermarkets in Chengdu and found that the famous trademarks were enjoying the last good time on the shelf.

In a red flag supermarket located on Jue Fang street, there are many goods marked "China famous trademarks" on the shelves. These trademarks mainly appear on the bags of liquor and food, but compared with before, the commodities with well-known trademark labels have been significantly reduced.

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< p > "by May, we will remove the commodities marked with well-known trademarks in China."

Ms. Wang, a supermarket employee, said she had learned from the company's mail that the well-known trademark would be banned.

She said that the company would arrange for the products to be processed.

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< p > however, the well-known trademarks do not seem to affect consumers' purchases very much.

"Well known is not well-known, or rely on quality and public praise.

No famous trademark label can buy good products! "Said an old teacher who was choosing edible oil.

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< p > < strong > supermarket statement < /strong > < /p >.

< p > < strong > no longer enter the product with "well-known trademark" < /strong > < /p >.

< p > for famous trademarks, Cao Shiru, the head of Hongqi chain supermarket, is also very concerned.

She said: "red flag chain is also known as" well-known trademark ", we must conscientiously implement the new trademark law.

Judging from the current situation, this policy is not too big for the circulation of the red flag chain.

What is more important now is that the suppliers should cooperate well. First of all, we should stop using the well-known trademark, which has already been produced or even reached the circulation section. The relevant departments have given the buffer time. We will sell it in a timely fashion, and will no longer enter the product with "well-known trademark".

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< p > WAL-MART said that it has communicated with suppliers on the newly revised trademark law and will continuously improve the management of commodities.

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< p > < strong > regulatory progress < /strong > < /p >

< p > < strong > has entered the market "well-known" goods or no punishment "/strong > < /p >"

"P" earlier, the provincial industry and Commerce Bureau responsible person has told our reporter that the SAIC has reported to the State Council on the implementation of the new trademark law fourteenth, fifth and fifty-third guidance, for May 1, 2014 has entered the circulation area and marked "well-known trademark" word goods, not to be punished.

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< p > however, yesterday, the reporter was informed by the provincial industry and Commerce Bureau that up to now, SAIC has not yet given exemption from the commodities that have already entered the market to confirm the reply.

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< p > if there has been no reply, will the well-known trademark product that has been listed be put off the shelf from May 1st? < /p >

< p > for this, the Provincial Bureau of industry and Commerce Trademark sub Bureau official said, "the above should consider the actual situation."

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< p > < strong > expert opinion < /strong > /p >

< p > < strong > the use of well known trademark marketing is past, < /strong > < /p >.

P, the lawyer of Baili group of Shanghai Da Bang law firm, said that the purpose of the law to give a well-known trademark a higher level of protection is to encourage the market participants to operate honestly, carefully protect their trademarks and business reputation and create personalized brands, so as to protect the high-quality brands from being confused or weakened by other operators, and better solve the legal disputes such as trademark registration, trademark infringement and related unfair competition.

However, the reality is that some enterprises regard well-known trademarks as honorary titles, and use well-known trademarks as marketing means in their publicity and use, and deliberately seek or even create disputes to get the identification of well-known trademarks.

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"P >" Bai Li Group believes that how to eliminate these problems caused by well-known trademarks, so that well-known trademarks are not only protected, but also do not become the tools to squeeze other market subjects and obtain unfair interests. The new "trademark law" gives the basic solution.

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< p > the new trademark law clarifies the basic principles of "passive identification, case identification, case application and dynamic identification" of well-known trademarks, and returns to the original intention of the well-known trademark protection system.

This means that if an enterprise wants to gain competitive advantage, it can no longer make use of well-known trademarks for over marketing. It must improve product quality and optimize user feelings.

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