Analysis Of The Development Of Small And Medium Dealers

　　 First, follow the strength. Manufactor

If you want to be what kind of person, be with what kind of person. Think of those who follow the great brands and become a powerful person. Following the McDonald's, Teng Tian business became a raging commercial firm. Following KFC, Fujian luster developed from a small chicken farm to one of the top 500 private enterprises in the country. Many dealers, because of their famous brand distribution rights, have expanded their scale and management level with the market competition of big brands. Therefore, as the helmsman of a distributor, the technology is to be precise and precise. In the future, the leading products in the market competition will get the right to distribute, and they will be sitting on the fast horse. Look at all over the country, those who sell famous brand products are not the largest local operators. Some dealers feel that the famous brand products are not profitable, and the manufacturers are tightly controlled.

After running a famous brand, it will be easier to pick up another famous brand product, not to mention some small and medium-sized brands. These products will create a lot more profits for you, and you will get more favorable conditions. In addition, the advanced management ideas brought by big brands to help you win the tracking service in the regional market is an important way for you to gain competitive edge in the regional market. The art of war is called "coincides, with Clipsal". There are several famous brand products to support themselves, and they will not be defeated in competition.

　　 Two, specialization

If dealers want to get a good development, they must make their enterprises look professional in their market counterparts. The specialty here is that you have to be the distributor of the industry first. Some dealers are eager to seek perfection. Instead, they give people a feeling, not a professional operation, so dealers have to locate their products, such as liquor, beverages, dairy products, etc., and do products related to their main businesses. This is not only easy to concentrate on energy, but also to maximize the use of their network advantages, save distribution costs, improve the efficiency of staff work, and increase the breadth of product sales, gain more profits, and at the same time, more chips in the market competition.

　 Three. Corporatization Operation enterprise

Many dealers start from the husband and wife shop, quietly grow into a huge rich in the despised eyes of others. However, with the rapid development of enterprises, the original husband and wife family management style is no longer suitable for the development of the company. And the boss's ability to operate can not keep pace with the pace of the market. It needs the introduction of external brain to help. However, it is impossible to retain talents without pay. At this time, it is necessary to conduct a corporatization operation for its own enterprises. Design a good working environment for talents.

Of course, corporatization is not simply the establishment of a company's framework and department. Instead, it is necessary to establish a business philosophy suitable for their own development, long-term goals, and a series of contents such as enterprise management framework, administrative management system, personnel system, and staff training for realizing these concepts and long and short term goals. The concept of corporate culture is established, and leaders of enterprises take the lead in implementing them, and then gradually form their own culture. We say corporate culture is the core competitiveness of an enterprise. Therefore, enterprises must first design their own corporate culture standards, and learn to promote and publicize them externally. For example, a dealer in liquor making in Shaanxi has even built up a modern enterprise management system and even hired a professional manager from outside to be a news professional, specializing in the publicity and crisis public relations of enterprises.

Moreover, it is necessary to establish a training mechanism within the enterprise, whether it is new employees or old employees, all have to carry out job training to enhance their work ability, especially for the training of middle and high level enterprises. Enterprise training should pay attention to several aspects: the first aspect is that it is best for enterprises to sum up their past market experience and work experience, and then carry out internal training for enterprises. On the other hand, enterprises employ professionals from outside to train. No matter which aspect, we should let all employees of our company form the habit of learning and become the talents that every stage of development needs.

　　 Four, positive Transformation

1, placard

If you have a good sales network, then you can consider finding a suitable manufacturer to put up a card. No matter how to do their own brand, on the one hand, the profit is high, and at the same time, it can prevent the fleeing of goods, and lay a firm foundation for the future of its own factory.

2. Build your own factory.

There are not many examples of successful transformation to the upstream manufacturers, but many of them fail. For example, the old Chou, the first of the four heavenly kings in the Beijing condiment industry, has sold a large amount of corn and made a factory by themselves. The result was a failure, so that several other dealers suddenly got the development opportunity and became a two group instead. There is also a new light in Anhui, and OEM makes new bright soy sauce. Guangzhou Yu Long adopts the same way to make Yu Long soy sauce. It is ambitious and full of attendance. It is difficult to ride hard under the threat of distress. The valuable funds of enterprise development are stuck on a product with uncertain future.

When you decide to set up your own factory, you will soon have a good market network and a good idea of product operation, so that you can better grasp the direction of the market.

3, take part in retail business according to their actual situation. (such as opening supermarkets and hotels, etc.)

Transformation to the terminal, that is, to establish or purchase supermarket stores, convenience stores or restaurant terminals, etc., a more successful example is Hunan BBK, which was originally a dealer of Kangshifu. Later, it thought of its own development terminals, and Beijing XinDa commerce, which was a distributor of Haitian soy sauce. Of course, there are also cases of failure, such as the good business of Shuangqiao MSG in Shanghai, opened a restaurant, and failed, or returned to the bank. Therefore, this transformation must be carried out according to the strength of the enterprise and the strength of its operation.