The O2O Sales Model "Cloud Wardrobe" Is Named O2O.

< p > the era of mobile consumption has arrived. One consumer described his novelty shopping: "I tried on clothes in a men's brand store. The guide told me that I could scan the two-dimensional code to download the APP of the brand. I didn't think there were more styles of clothes, and there were suggestions for collocation, so I bought three clothes at once, but I didn't expect that the delivery would be delivered on the second day, so it was very convenient and time-saving."

Another consumer who likes the brand also shares his own experience: "before I only knew how to buy clothes on the street, I can buy my favorite brand's seasonal clothes anytime and anywhere with mobile phones. This is the change."

The men's clothing brand they talked about has conducted APP trial operation in 4 stores in Quanzhou, Fujian in January of this year, and with the increasing consumer experience and the consumption effect exceeding expectations, the menswear brand, the odd man Menswear, has more determined its own O2O sales mode.

< /p >

< p > "the nunge mobile mall offers users a smooth shopping experience through simple design, anywhere, anywhere, fingers touch, more styles, more concessions and more convenient shopping experience, so that users can easily buy fashionable clothing synchronized with offline."

Ding Hui, chairman of the chairman, has confidence in the online operation of the brand.

In February this year, Ding Hui held a clear meeting on the annual marketing meeting of the Regional Marketing Committee: "from the traditional clothing brand clothing retail companies to the Internet based sales of clothing retail companies pformation, strive to fully realize the integration of online and offline sales in 2016, and the total volume of online retail is no less than the total retail sales under the line."

As a result, he started the strategic project of changing the meaning of O2O mode - "cloud Wardrobe".

This concept can be seen as another big step in the pformation strategy of the retail business model of the company, and it also announces the development of online and offline integration.

< /p >

At P, the twenty-second China International Clothing and Accessories Fair (CHIC2014), the new exhibition hall of "fashion show +O2O experience" has attracted many audiences.

Although he set up the threshold to focus on the micro signal of the local shopping mall, but the exhibition hall is still surging.

We can not help attracting the innovative exhibition hall design and O2O experience. The concept of "cloud Wardrobe" and its deployment for this strategic project are clearly the focus of clothing professionals and spectators.

< /p >

< p > < strong > proceed to O2O Shopping Festival < /strong > /p >

< p > in Ding Hui's view, there have been several major events in the implementation of the strategy of O2O. Since July 2013, we have begun to develop and build the mobile mall APP, synchronize the goods under the sales line and maintain the same price; the APP platform was launched in January 2014 in Quanzhou, Fujian, and the effect exceeded expectations; in March this year, it entered the WeChat micro shopping mall and became one of the few domestic menswear brands in the platform.

On these two platforms, all products are synchronized with offline sales.

< /p >

< p > it is understood that North Qi has been preparing for the official preparation with micro shopping, and plans to launch a O2O promotion campaign covering 100 stores in mid April.

"If this event is successful, we plan to upgrade the annual" member Shopping Festival "held in May to" the first O2O Shopping Festival of the first group, "which will cover most of the terminal stores of the park.

Wang Weiwei, head of O2O project, said.

< /p >

< p > as the first "fast fashion" brand listed on the main board of Hong Kong stock market, none of the moves has attracted the attention of the industry.

Ding Hui has also received frequent media interviews recently. In the interview, he has stressed that in the next three years, the company will strive to integrate and optimize the supply chain and reduce procurement costs, so as to realize the synchronization of goods and prices between offline stores, mobile mall and the third party platform as soon as possible. Meanwhile, the existing IEAP system of the company is being upgraded and upgraded to achieve data synchronization and integration among three channels, including commodity information, purchase and sale, order, customer information and financial management, so as to ensure the smooth implementation of the "cloud closet" project.

< /p >

< p > < strong > "cloud Wardrobe" to realize the integration of line and line, < /strong > /p >

The biggest challenge of P pformation is how to truly achieve online and offline integrated sales based on big data marketing thinking. This means that it is no longer a simple online operation team and a team of offline retailers.

It is the basis for the smooth implementation of the O2O plan to establish a coordinated mechanism for online and offline coordination within the company, unified planning, resource sharing and gradual team integration.

< /p >

< p > for this reason, Ding Hui had some countermeasures: "for the organizational structure, the company's optimization and adjustment, the establishment of a flat organizational structure is more conducive to the coordination and communication of all departments, in line with the strategic development needs of Future Ltd. In addition, regardless of online or offline marketing and services, adhering to the" guiding the direction of enhancing customer experience and interaction ", we establish a O2O leisure experience area in the store, and establish good relations with customers through scanning the two-dimensional code and interaction of social tools such as WeChat and micro-blog.

< /p >

< p > "the company will speed up the survival of the fittest and external integration of human resources, strengthen the learning and education of employees and pform it into a compound talent with internet thinking."

Wang Weiwei said, "for store personnel, not only is the guidance of words, more importantly is how to use mobile phones, tablet and other mobile terminals, to guide customers to download APP and micro shopping, teach customers how to order shopping, do not buy, you can also recommend to friends, to promote the new way of shopping.

< /p >

< p > the deployment of these online platforms is the foundation for the construction of the "cloud Wardrobe" project.

In order to ensure the smooth progress of the "cloud Wardrobe" project, the company will also gradually adjust and optimize the salary system, information system, commodity research and development, supply chain management, and channel layout.

< /p >

< p > in Wang Weiwei's view, the concept of "cloud Wardrobe" can be seen as another big step in the pformation strategy of the retail business mode of the company. It also announces that the company is fully developing online and offline integration.

< /p >

< p > the network data of the online and offline channels, such as commodity information, merchandise inventory, order information, customer information and financial information, can achieve the integration, sharing of resources and cost accounting, so as to enhance the consumption experience and promote sales.

Wang Weiwei said that the start-up of the "cloud Wardrobe" project will break the tradition, and it can be done without ordering. All goods are distributed and managed by the company and replenish orders according to the sales demand. The inventory of all goods is borne by the company, and the mode of joint contribution and sales division is adopted to raise the rate of return on investment.

< /p >

"P", "a group of experiential shops in a city, which will take the whole city's customer resources into account, is a great news for the franchisees of the city. It will share the profits of customers online shopping in the city and open up a new era of O2O's joining.

Using direct management mode, from the store location evaluation, decoration shop, shop operation, personnel training, commodity management, marketing planning, etc., the company is unified managed and responsible for solving the partner's terminal operation and management problems.

"With the popularization of mobile terminals such as APP, micro shopping and so on, we can realize online all-weather sales, break the restrictions on franchisees' business hours and space, and improve the probability of sale," he said.

This is undoubtedly a highlight in the industry.

(China textile daily) < /p >

"P > brand store tries on clothes. The guide tells me that I can scan the two-dimensional code to download the APP of the brand. I didn't think there were more styles of clothes, and there were suggestions for collocation, so I bought three clothes at once, but I didn't think that the second day express delivery service was so convenient and time-saving."

Another consumer who likes the brand also shares his own experience: "before I only knew how to buy clothes on the street, I can buy my favorite brand's seasonal clothes anytime and anywhere with mobile phones. This is the change."

The men's clothing brand they talked about has conducted APP trial operation in 4 stores in Quanzhou, Fujian in January of this year, and with the increasing consumer experience and the consumption effect exceeding expectations, the menswear brand, the odd man Menswear, has more determined its own O2O sales mode.

< /p >

< p > "the nunge mobile mall offers users a smooth shopping experience through simple design, anywhere, anywhere, fingers touch, more styles, more concessions and more convenient shopping experience, so that users can easily buy fashionable clothing synchronized with offline."

Ding Hui, chairman of the chairman, has confidence in the online operation of the brand.

In February this year, Ding Hui held a clear meeting on the annual marketing meeting of the Regional Marketing Committee: "from the traditional clothing brand clothing retail companies to the Internet based sales of clothing retail companies pformation, strive to fully realize the integration of online and offline sales in 2016, and the total volume of online retail is no less than the total retail sales under the line."

As a result, he started the strategic project of changing the meaning of O2O mode - "cloud Wardrobe".

This concept can be seen as another big step in the pformation strategy of the retail business model of the company, and it also announces the development of online and offline integration.

< /p >

< p > industry insiders say that with the gradual establishment of the online and offline linkage mode, a large number of members will start to diversify the shopping end of the mobile terminal +PC end through the mobile client. The sooner the retailers and branding providers of mobile Internet will embrace the Internet, the sooner they will be able to get it.

< /p >

At P, the twenty-second China International Clothing and Accessories Fair (CHIC2014), the new exhibition hall of "fashion show +O2O experience" has attracted many audiences.

Although he set up the threshold to focus on the micro signal of the local shopping mall, but the exhibition hall is still surging.

We can not help attracting the innovative exhibition hall design and O2O experience. The concept of "cloud Wardrobe" and its deployment for this strategic project are clearly the focus of clothing professionals and spectators.

< /p >

< p > < strong > proceed to < a href= > http://www.91se91.com/news/index_c.asp > O2O < /a > Shopping Festival < /strong > /p >

< p > in Ding Hui's view, there have been several major events in the implementation of the strategy of O2O. Since July 2013, we have begun to develop and build the mobile mall APP, synchronize the goods under the sales line and maintain the same price; the APP platform was launched in January 2014 in Quanzhou, Fujian, and the effect exceeded expectations; in March this year, it entered the WeChat micro shopping mall and became one of the few domestic menswear brands in the platform.

On these two platforms, all products are synchronized with offline sales.

< /p >

< p > it is understood that North Qi has been preparing for the official preparation with micro shopping, and plans to launch a O2O promotion campaign covering 100 stores in mid April.

"If this event is successful, we plan to upgrade the annual" member Shopping Festival "held in May to" the first O2O Shopping Festival of the first group, "which will cover most of the terminal stores of the park.

Wang Weiwei, head of O2O project, said.

< /p >

< p > as the first "fast fashion" brand listed on the main board of Hong Kong stock market, none of the moves has attracted the attention of the industry.

Ding Hui has also received frequent media interviews recently. In the interview, he has stressed that in the next three years, the company will strive to integrate and optimize the supply chain and reduce procurement costs, so as to realize the synchronization of goods and prices between offline stores, mobile mall and the third party platform as soon as possible. Meanwhile, the existing IEAP system of the company is being upgraded and upgraded to achieve data synchronization and integration among three channels, including commodity information, purchase and sale, order, customer information and financial management, so as to ensure the smooth implementation of the "cloud closet" project.

< /p >

< p > < strong > "cloud Wardrobe" to realize the integration of line and line, < /strong > /p >

The biggest challenge of P pformation is how to truly achieve online and offline integrated sales based on big data marketing thinking. This means that it is no longer a simple online operation team and a team of offline retailers.

It is the basis for the smooth implementation of the O2O plan to establish a coordinated mechanism for online and offline coordination within the company, unified planning, resource sharing and gradual team integration.

< /p >

< p > for this reason, Ding Hui had some countermeasures: "for the organizational structure, the company's optimization and adjustment, the establishment of a flat organizational structure is more conducive to the coordination and communication of all departments, in line with the strategic development needs of Future Ltd. In addition, regardless of online or offline marketing and services, adhering to the" guiding the direction of enhancing customer experience and interaction ", we establish a O2O leisure experience area in the store, and establish good relations with customers through scanning the two-dimensional code and interaction of social tools such as WeChat and micro-blog.

< /p >

< p > "the company will accelerate the survival of the fittest and external integration of < a href=" http://www.91se91.com/news/index_c.asp > human resources < /a > strengthen the learning and education of employees and pform them into a compound talents with internet thinking. "

Wang Weiwei said, "for store personnel, not only is the guidance of words, more importantly is how to use mobile phones, tablet and other mobile terminals, to guide customers to download APP and micro shopping, teach customers how to order shopping, do not buy, you can also recommend to friends, to promote the new way of shopping.

< /p >

< p > the deployment of these online platforms is the foundation for the construction of the "cloud Wardrobe" project.

In order to ensure the smooth progress of the "cloud Wardrobe" project, the company will also gradually adjust and optimize the salary system, information system, commodity research and development, supply chain management, and channel layout.

< /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > Wang Weiwei < /a > it seems that the concept of "cloud Wardrobe" can be seen as another big step in the pformation strategy of the retail business mode of the company. It also announces that the company is fully developing online and offline.

< /p >

< p > the network data of the online and offline channels, such as commodity information, merchandise inventory, order information, customer information and financial information, can achieve the integration, sharing of resources and cost accounting, so as to enhance the consumption experience and promote sales.

Wang Weiwei said that the start-up of the "cloud Wardrobe" project will break the tradition, and it can be done without ordering. All goods are distributed and managed by the company and replenish orders according to the sales demand. The inventory of all goods is borne by the company, and the mode of joint contribution and sales division is adopted to raise the rate of return on investment.

< /p >

"P", "a group of experiential shops in a city, which will take the whole city's customer resources into account, is a great news for the franchisees of the city. It will share the profits of customers online shopping in the city and open up a new era of O2O's joining.

Using direct management mode, from the store location evaluation, decoration shop, shop operation, personnel training, commodity management, marketing planning, etc., the company is unified managed and responsible for solving the partner's terminal operation and management problems.

"With the popularization of mobile terminals such as APP, micro shopping and so on, we can realize online all-weather sales, break the restrictions on franchisees' business hours and space, and improve the probability of sale," he said.

This is undoubtedly a highlight in the industry.

< /p >