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    Shanghai'S Leading Sheets Sell Well And The Stock Market Has Surged Against The Market.

    2014/4/16 19:45:00 27

    ShanghaiFaucetSheet

    In the capital market, benefiting from the positive stimulation of the new round of state-owned enterprise reform plan, the leading shareholder of the textile group of the big shareholders has risen 4.69% against the market yesterday.


       Industry layout


    from Sheet Real estate ventures


    The "national sheet" refers to the red sheet of red light that was launched last year. "In our age of relative lack of material, the NGL quilt has always been a hot commodity for wedding gifts. It can be regarded as" high-end, atmosphere and grade ". Lao Chen recalled that in the 80s of last century, when buying a citizen's bed sheet, it was necessary to wait until the national day. When the factory issued a "special ticket", it was possible to buy a sheet. Now, Lao Chen has already retired, but if he meets his relatives and friends to do the wedding dowry, he will still be used to send the "Min Guang" bed products. In his words, buy an old brand, send the rest assured, the recipient is happy.


    Now, including min Guang, conch and three guns are all included in the leading shares. Outside the main textile industry, leading shares have many assets:


    First of all, we have multiple stocks of real estate. In 2009, the company realized the disposal income of 294 million 570 thousand yuan by revitalize the stock assets. In October 2013, the leading stock announcement was made by a wholly owned subsidiary and a 100% stake in Shanghai Kai Zhong Industrial Co., Ltd. held by Shenda Group Co in Shanghai, accounting for 161 million 550 thousand yuan for asset replacement. Many brokerage researchers believe that this asset replacement has better solved the problem of conch asset quality and profitability in the future, while the listed company has obtained large sums of money, and has also obtained a stable property in the future.


    Secondly, it also has the concept of "venture capital". The company invested 30 million yuan to share 21.13% of Shanghai Jiaotong University Science and Technology Park Co., Ltd., and 28 high-tech enterprises are being hatched, including giant's information, technology and so on. Statistics show that the Shanghai science and technology park is one of the six bases of the international business incubator in Shanghai, with a net profit of 21 million 507 thousand and 900 yuan in 2013.


       capital operation


    State assets fade away from private capital


    Yesterday, a heavy news came out.


    The new round of state-owned enterprise reform plan of Shanghai Textile Group has been submitted, and it is expected to be announced in the near future. Shanghai Textile Group is a large industrial group supervised by Shanghai SASAC. Its total assets are 25 billion 90 million yuan, and two listed companies: leading shares and Shenda shares (600626, shares). According to the state owned assets supervision and Administration Commission, it belongs to the competitive state-owned enterprises, and is market-oriented. According to plan, state-owned assets of these enterprises will gradually withdraw, and private capital will gradually enter.


    "So far, we haven't received any notice from major shareholders." Leading shares, deputy director of the office said. Cheng Ying, a leading Party member of the Party committee, has publicly stated that the textile holding group is the largest shareholder of the leading group. The whole reform is progressively pushed forward according to the overall plan. "Leading group is brand oriented. It is mainly the three brands of Shanghai time-honored brands, such as three guns, conch, min Guang and so on. Our future direction of development is still on the top of the brand. Our dominant position strategy is always the brand of Shanghai textile. In the future, we will further advance in the speed of further development, talents, terminals, including international cooperation. "


    Ownership reform is also one of the breakthroughs in this reform, and leading shares have already begun to try. Cheng Ying said that textile and clothing belong to the competitive industry, and the company entered the category of market competition very early. "According to the concept of full circulation, state-owned shares account for only 30% of the total shares. It should be said that social shareholders and public shareholders have taken up the majority. At the shareholding level, the market is basically market-oriented. I think the key to the reform lies in the improvement of brand operation capability, the level of specialization, or the matching with international brands.


       Marketing Management


    The original product is now exporting the brand.


    The brand value of "three guns" and "conch" was 1 billion 985 million yuan in 2011 and 1 billion 768 million yuan in the list of the most valuable brands in the world brand laboratory.


    The company secretaries general said that one is committed to the brand management of knitted underwear, household textiles and clothing. By 2015, it will completely realize the strategic transformation from the traditional "manufacturing + sales" mode to the supply chain management mode mainly based on "brand management", and basically realize the transformation of brand management from quantity expansion to brand promotion in this process. Second, it is committed to the international trade dominated by textiles and garments. By 2015, a comprehensive textile trade service business structure with self-organization and agency, import and export, large customers and ordinary customers will be formed. In this process, the value innovation of the key links of the business chain will be basically completed, and the trade services in other products will be developed in a timely manner. "We judged that the overall export growth rate of the textile industry in the two quarter is expected to increase compared with the first quarter. Meanwhile, the difference between domestic and foreign cotton prices continued to shrink, which is conducive to enhancing the market competitiveness of textile manufacturing enterprises. Textile manufacturing enterprises are expected to continue the trend of recovery. " Lv Ming, analyst of textile and apparel industry of GF Securities, pointed out that textile and clothing external demand continued to recover. Exports of textile and clothing increased by 0.45% in the first quarter, of which 11.4% increased in March. As a member of the industry, leading shares will benefit.

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