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    Is Your Shop Assistant Good?

    2014/4/17 19:16:00 12

    StoreSalespersonManagement Skills

    < p > < strong > absorbing excellent salesperson < a href= "http://www.91se91.com/news/index_c.asp" > joining /a < /strong > /p >


    < p > there are two ways to absorb excellent salesmen.

    The first is to absorb talents with marketing potential.

    This kind of talent has the characteristics of high plasticity and high understanding. This requires the human resources department of the enterprise to find its sales potential and its corresponding cultural level when recruiting.

    After recruiting these people, the company's marketing policy and product knowledge training can be quickly developed.

    There is a clothing company, the recruitment of terminal sales personnel, all have secondary school or above culture level, generally have affinity, agile smart characteristics.

    After enrollment, a month long training is conducted.

    First, let's go down to the workshop to understand the product structure and process requirements.

    Later training is mainly marketing knowledge training, and then put into the market, which plays a decisive role in the promotion of market sales.

    The two is to absorb the salesmen in the industry. Because of their rich experience, they can enter the post if they are familiar with the product structure of the enterprise.

    Therefore, the introduction of excellent salesmen to join enterprises is the premise for enterprises to advocate "a href=" http://www.91se91.com/news/index_c.asp "quality service" /a, and is also the key to promoting sales volume of enterprises.

    < /p >


    Training < p > < strong > a href= < http://www.91se91.com/news/index_c.asp > salesperson < /a > Training < /strong > /p >


    < p > in order to make it better serve consumers, enterprises need to carry out a systematic training to enhance their professional knowledge and sales skills.

    There are several ways to train salesmen.

    < /p >


    < p > (1), regular training < /p >


    < p > regular training is generally basic knowledge training, divided into two parts, one is the training of product knowledge. Through these training, the salesperson can make personalized purchase guidance to customers.

    < /p >


    < p > two is the training of sales skills.

    The current brand of clothing, especially the second-line brand in China, is basically similar in brand and product style.

    In this case, if we want to get more market share, we can only win by terminal.

    In this way, salesmen's sales skills are particularly important in terminal channels.

    The training of sales skills mainly includes sales attitudes in business, standardized terms in sales, and training of sales strategies, such as how to accept complaints from customers.

    By strengthening training, salesmen can effectively master daily sales management and deal with emergencies.

    < /p >


    < p > (2), situational training < /p >


    < p > situational training is also called simulation training.

    It is generally required that a group of salesmen play the role of consumers in the exhibition hall of the company, and then the salesmen will sell products to them.

    Situational training main < /p >


    < p > if the scene of the sales scene is reproduced, this training method includes the training of the display of the clothing, whether the display is in accordance with the color, the layout of the shop atmosphere, and how to receive the customers, how to sell the products and how to guide the consumers to purchase.

    Through this kind of training, the salesperson can master the sales skills skillfully.

    < /p >

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