Sports Shoes Mix Up To Speed Up The Trend Of The City

< p > since the beginning of 2014, < a href= "http://sjfzxm.com/news/index_p.asp" > sports shoes < /a > almost swept all the fashion show and party.

Whether it is fashionable people who are updated to the rhythm of life in the four fashion week, or only in the ordinary class of Korean dramas, we can always see the starry stars wearing a Chinese dress but walking on a pair of sneakers. This has been regarded as a mixed success in the past.

In the market environment that consumers are getting more and more enthusiastic about sports shoes, can sports apparel industry come out in the past two years, can it usher in a new spring? Reporters visited the sports clothing stores in major stores in Chengdu, and found that facing the current sports industry dominated by young consumers, rapidly updating the products and fashion design instead of the functional market area in the past, and the "characteristics" of the products became the way of survival for all brands.

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< p > < strong > sports shoes mix and match swept all major show > /strong > /p >

In 2014, sports shoes became popular in major fashion week. In the past Paris custom fashion week, sports shoes mix and match fashion has attracted people's attention again.

Dior and Chanel, led by the world fashion brand, also put models in sports shoes, wrapped in lace, rare gem or rare cortex, instantly turning ordinary sports shoes into "fashion darling".

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< p > except for the big show in Europe and America, in the recent Korean drama "from the stars of you" and "inheritors", those old shoes that originally used to pedal sports shoes and overcoats were dressed, but under the influence of star effect, they quickly became the new pursuit direction for domestic consumers, and sneakers were also successful in counterattack.

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< p > in the sporting goods stores in major stores in Chengdu, the reporters found that the sales of international sports brands such as NIKE, Adi-das, NewBalance and so on have been increasing this year. But unlike before, this year, consumers' attention has shifted from "capability" to "appearance and design".

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< p > < strong > accelerate the renewal speed of the sports shoes industry < a href= "http://sjfzxm.com/news/index_z.asp" > innovation < /a > < /strong > /p >

< p > a staff member of a sports shoes brand in Chengdu told reporters: "our brand is faster than the general sports brand, and there will be new products on the average every week, sometimes it will take only three or four days shorter."

It is more like the "fast fashion" in footwear, which is far from the traditional sports shoes industry.

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In addition to P, the reporter has learned that the classic series of brands with a long history are also loved by consumers in addition to color and fashion.

Take the Air series of NIKE as an example, its new annual version of the new listing is attracting a large number of loyal consumers. For some enthusiasts, the collection of 100 pairs is no longer a case.

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< p > look back at domestic brands. Although Lining and XTEP have made some breakthroughs in this year's big environment, they still can't match the international brands in terms of brand positioning and pattern.

First, in the historical tradition, foreign brands always make "stories" and promote the sale of products with brand building. For example, when we mention basketball, we can think of Adidas, because they have invited the popular athletes to endorse them from the very beginning. For example, basketball players such as Kobe, Jordan or Messi and Beckham of football, he will instilling a kind of subconsciousness to consumers. Basketball players wear NIKE, while football players wear Adidas. With the popularity of these two world sports, can you say they can't sell well? < /p >

< p > reporter found that although PEAK and Lining have begun similar endorsements, they have taken a big step in strategic deployment.

In the face of the fact that the sports shoes market is basically partitioned, what will foreign brands do? Also, like domestic brands, adjust their strategy immediately and learn from their predecessors. < /p >

< p > a professional said: "in the" a href= "http://sjfzxm.com/news/index_p.asp" business < /a "pattern, once the system is formed, you have to chase, even surpass the pace of the former is very difficult, and the most effective way is to find another way.

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