Lining'S 2 Billion Yuan Investment In CBA Set Off A Big Wave

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201404/08/20140408014126_sj.JPG "/" < > > "

< p > wearing a jersey of the North Star team, a skilful black sports pants, and a pair of latest brand shoes of her own brand, the former "gymnastic Prince" < a href= "http://sjfzxm.com/news/index_p.asp" > Lining < /a > appeared in front of the media.

When the athlete's past, he has long been reluctant to talk about it, now he would like to talk about his understanding of basketball and his feelings for CBA.

Simple and simple words outline the basketball road of the former gymnast world champion and the head of sporting goods business empire.

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The influence of "P > a href=" http://sjfzxm.com/news/index_p.asp "> CBA < /a > was increasing, and in the hearts of many Chinese fans, CBA weighed even more than NBA.

At this time, Lining signed a 5 year sponsorship contract with the Chinese Basketball Association at 2 billion yuan.

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< p > this blockbuster paction has caused a great stir. Many people think that CBA is not worth so much money at all.

What's more, it is considered a big gamble. Whether Lining's brand can be promoted by CBA is still a question mark.

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< p > < strong > 2 billion yuan investment CBA: not gamble > /strong > /p >

< p > for this, Lining gave the affirmative answer: "CBA still has much room for improvement, and everything needs to be invested."

Lining said, "if the funds are not enough, how can we do more things in the league? How can the club achieve technological upgrading, training environment and basketball idea change? How can it become more exciting?" < /p >

< p > and Lining also said with laughter that the income of professional league matches can not be solely sponsored by sponsors. "Sporting goods companies will not be too rich if they have more money.

NBA's income is mainly derived from television broadcasting and ticket sales, which can better reflect the value of a sport.

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< p > Lining's < a href= "http://sjfzxm.com/news/index_p.asp" > sneakers < /a > caused a series of disturbances at the beginning of the season. Lining explained: "the information I get is that our products have been recognized by most of the players. Maybe a dozen people had not worn our shoes because of foot injuries, and now they are all wearing them."

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< p > < strong > hope that Chinese basketball will be better: contribution is less than /strong > /p >

< p > "to be honest, I am not very satisfied with our products.

But we can't ask our team to do well at a very quick time. We need to accumulate slowly. I practiced gymnastics for 10 years before I won the world champion. "/p".

< p > "our greatest strength is invested in basketball, but unfortunately, I am not practicing basketball or shooting skills."

Lining joked, "when I was doing gymnastics, I played basketball with my teammates, but I could not touch the ball."

When asked who is his favorite star, Lining said of course is the celebrity endorsement star Wade of his own brand.

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< p > despite being a businessman, Lining still has a strong idealistic color for Chinese Basketball: "we do not want to just take a CBA free ride. I hope we are not wasting Chinese basketball assets, but contributing, making it stronger and stronger, giving full play to assets and making basketball better in China."

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