8 Abilities That Digital Marketing Personnel Need To Master In 2014

< p > if you choose to become a digital salesperson in 2014, Congratulations, you will have the opportunity to fully display your talents in a multi tasking and multi changing environment full of fun and challenges. What kind of skills do you have as a digital marketing person in 2014 to deal with the new digital marketing challenges? What kind of digital marketing people will your employers prefer? < /p >

< p > in order to succeed in digital marketing such as e-commerce, SEM, mobile marketing, website analysis, social media, email marketing, etc., in addition to mastering some essential skills, the expert JerryBernhart believes that the following 8 skills are very important for the development of digital marketing in 2014: < /p >

< p > < strong > 1., adaptability < /strong > /p >

< p > adaptability is the first skill that digital salesmen should have.

Enterprises have never faced so many uncertainties and risks as they are now. Sometimes, in a few short months, enterprises can be reduced from leaders to followers in marketing.

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< p > the work of digital marketers needs to face various changes to accomplish various projects, such as lack of direction, pressure, and handling multiple priority tasks. These are the abilities employers most want candidates to possess.

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< p > if you are to conceive a very good idea in a day, and then test it in second days, what will you do? The enterprise wants to test the idea and then use it to get immediate feedback.

All enterprises want their marketing personnel to have the ability to adapt, especially for digital marketing, so in 2014, the requirement of digital marketing personnel with high adaptability continues to become the norm.

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< p > < strong > 2. collecting and analyzing data and converting it into operable knowledge < /strong > /p >

< p > big data is getting bigger and bigger.

Digital marketers understand the behavior and discovery opportunities of consumers through the accumulation of data.

By pforming these consumer perspectives into a cross channel integrated marketing strategy with clear and measurable goals.

Then they use advanced analysis to determine the media and the audience to best achieve these goals and quantify their value.

After that, they analyzed the results and optimized them for future action.

Enterprises can share, collate and analyze multi-channel data, so as to establish a complete eID digital identity file and insight into the overall picture of users, so as to achieve personalized precision marketing.

If all this sounds familiar, then we may need to do more and deeper in 2014.

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< p > < strong > 3. creative thinking < /strong > < /p >

< p > some people describe creative thinking as "jumping out of the box."

BusinessDictionary.com defines creative thinking as "a way to look at problems from a completely new perspective or non-traditional solutions."

In the field of digital marketing, which is rapidly emerging in new technology and technology, digital marketing is no doubt a career requiring creative thinking.

Although there are often no detailed requirements in the job description, please believe me, in 2014, this is one of the priority abilities the employer requires.

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< p > < strong > 4.. Technology is easy to operate < /strong > /p >

< p > employers have a strong preference for candidates who are proficient in digital marketing technology.

But that doesn't mean you need to be proficient in writing code to programmers.

The significance of technology to digital marketing is similar to that of downwind for pilots. It always pushes you forward, and the best digital marketer (like a good pilot) knows how it works and gives full play to its advantages.

Understanding technology and promoting cooperation with IT may have more value in 2014.

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< p > < strong > 5. curiosity > /strong > /p >

< p > in 2014, digital marketing will continue to be a pioneer. It usually takes the lead in marketing.

What you already know is not always as important as what you want to know.

More attention should be paid to "why" rather than just "what to do" and "how".

Understand why some tactics are effective, why others do not, and learn from them so as to make better use of them next time.

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< p > < strong > 6.. Thirst for knowledge < /strong > /p >

< p > digital marketing is a lifelong learning task. There will be more to learn in 2014.

Technology and solutions are upgrading every day, and it is these innovations that make it easy for learners to grasp the latest progress despite the help of multimedia information such as blogs, videos, RSS sources and social networking media.

Therefore, a strong desire for knowledge is the instinct that digital marketers must possess.

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< p > < strong > 7., bridging the gap between business and technology < /strong > /p >

< p > digital marketing personnel are called "the mixture of technology marketing".

Can you put your feet comfortably in the two different barrels of "marketing" and "technology"? Technology makes it possible for you to do everything in digital marketing, and in 2014 it is still a theme you will often hear.

This ability to bridge the gap between business and IT and to communicate clearly and effectively with technical and non technical people.

In the coming year, people with this ability will have obvious advantages over those who do not possess these abilities.

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< p > < strong > 8. business mind < /strong > /p >

< p > usually speaking of business mind, you may think of those senior managers or other managers who have direct influence on the operation and performance of enterprises.

But now it has become more than just the key capability of a leader.

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< p > enterprises want all employees to know that what they do has a certain impact on enterprises to some extent.

Even in lower level positions, employers hope that candidates can find a link between daily responsibilities and departmental goals.

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< p > in 2014, employers will find digital marketers who are more business savvy at all levels and understand their personal goals to better support the company's overall strategy.

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