Success From A Women'S Clothing Store To A Hundred Chain Stores

< p > "since this year, many customers have reflected to the company that there are many new stores to open."

Chen Jianying, general manager of a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Co., Ltd., Wenzhou, said that the information feedback from the market will make the company more confident this year.

She believes that opportunities and difficulties coexist in 2014, which is a good opportunity for people who want to do things and brands.

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< p > Meng Chi Chi is a new brand of men's clothing that has grown rapidly in recent years in our city.

For founder Chen Jianying, from a women's clothing store 18 years ago, to now, there are more than 100 chain stores in Monte Carlo. This is the beginning of her brand dream.

From the beginning of this year, she will learn from a target= "_blank" href= "http://www.91se91.com/", "clothing /a" industry, and so on, and will spend more energy to further develop the brand. "Jordan"

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< p > 1996, Chen Jianying borrowed 8000 yuan to open a women's clothing store in Pan Bridge, Ouhai.

At that time, her women's clothing store was quite famous in her neighborhood.

One is that the store can be "on credit"; the two is Chen Jianying, who is able to talk, and always lets the guests in the store "go all out".

After 9 years' opening of this small famous women's clothing store, Chen Jianying, who always had a dream of clothing brand, began to establish a mensac dress.

At first, the trousers industry was the main force. After 2010, the brand pformation and upgrading were in full scale. With the beginning of 2010, the more than 200 square meters of mkqa men's clothing store opened in Renmin Road, and the brand officially entered the National Mall.

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< p > "I feel very proud that our customers are very sure of our products."

Chen Jianying said, "in recent years, the clothing industry and the consumer sector are facing a great impact. In this case, there are customers who are constantly discussing cooperation with us. This has enhanced my confidence in accelerating market share and increasing popularity."

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< p > according to the introduction, the target group in Monte Carlo is positioned as a fashionable and successful man who is 28-35 years old, and 80% of the raw materials of the brand are imported from abroad. The products are of good style and high quality, but the price is much more substantial than that of the international brand with the same quality.

At present, MC has opened more than 100 shopping malls and stores in Zhejiang, Jiangsu, Anhui and Hubei provinces.

It is reported that since the end of last year, Hubei, Anhui and other places, the number of new customers and agents who want to open new stores are increasing.

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< p > Chen Jianying said that her confidence in the future development of the brand is due to the good feedback from agents and customers to the terminal.

In 2014, it will become an opportunity for some growth brands like Monte Carlo. As long as we earnestly do it, we have new design, management concepts and new business models, the market will give them good feedback.

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< p > < strong > dialogue < /strong > < /p >.

< p > < strong > enterprises should grow together with employees and customers. < /strong > < /p >

< p > reporter: what do you think is the most proud of being a business owner? < /p >

< p > Chen Jianying: through the company's platform, employees and customers can grow together.

I think this is what a business owner can be proud of.

My company now has more than 40 employees, everyone drives, I am very proud, I am happier than I have a car.

The biggest difference between enterprises and individual businesses is that enterprises need to share, and they need to grow and grow together with their customers and employees.

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< p > reporter: what is your favorite thing to do at ordinary times? < /p >

< p > Chen Jianying: in recent years, I have often attended some classes and have met many successful people.

My favorite thing to do is to send clothes to these students from all over the country.

Because I found that many a href= "http://www.91se91.com/news/index_c.asp" > Enterprise < /a > home is very successful, but many people lack the importance of external image and lack of knowledge about clothing collocation.

So, my clothes can change and enhance their image, I feel very happy.

I think a person's external image is too important.

If one can not accept the external image of others, then how can we further understand each other's internal? < /p >