Three Tips For Precise Ordering Of Shoes And Clothing

The traditional brand management mode emphasizes the localization and popularity of the products. The product mix is monotonous or too commercial, and lacks the integrity of the brand, resulting in the complexity and combination of the style and color of the listed products. In addition, business planning is not professional and unreasonable, such as single patchwork, many styles and clutter, lack of theme, discontinuity and discontinuity of goods, and terminal products are not integrated. Eventually, they can not form a unified store style and display chaos. So, Agent You can only place orders with your own sales experience and personal eyesight.

So, how can we execute precise orders?

The store manager is the best professional buyer.

In my opinion, enterprises and agents should have the concept of single shop ordering. But this order form is very demanding for professional buyers. Professional buyers must be very clear about the sale of goods and have a good understanding of the trend. They can judge whether a certain item will be popular and popular next year. Buyers usually have strong control over the terminal. Because of the long line of contact, the store manager is very familiar with the goods and customers' interests in the past year, so the store manager can be regarded as the best professional buyer. Although many agents have begun to invite better dealers to go to the manufacturers to order, we still can hardly see the appearance of the store manager at the order meeting.

Scientifically discerning terminal data

Monthly reports, quarterly reports, semi annual reports and sales of single stores last year are all the benchmarks for ordering this year. After the terminal data is accumulated, it will be aggregated to the agency, which is the basic quantity to be set up this year.

In addition, Distributor In addition to the basic volume of orders, there are many factors to consider.

First, how many new stores will be opened this year, how big the new stores are and how many goods each store should take. The dealer should make a reasonable prediction and add the estimated quantity to the quantity of the order this year, otherwise there will be no new goods sold or sold out.

Secondly, the data provided by the store manager are conservative, basically the sales figures, but the order quantity is not only sales volume, but also inventory. The normal rate of sales and inventory is 1:1.5, 1:2 or 1:3. The best ratio is 1:2, that is to say, to sell a pair of shoes, the same style of inventory will have two pieces.

Again, we should also consider the accompanying goods. Accompanying goods is that some goods are basically not sold, but if there is no display, the next item will not be sold. This phenomenon is quite common in sportswear, and it is also a problem that the terminal can easily ignore. The common practice of business people is that when a certain item is not sold, this year it will be reduced or not set. However, it does not take into account the sales promotion effect of this kind of sales to other items. Without this foil, there will be no sale of safflower clothes, and there will be no indication of terminal selectivity. Therefore, dealers must know which goods are "lined goods" and make specific additions.

Finally, I want to Stock It is very difficult to get out of the independent situation.

The key to retail is to do inventory.

We often find a common contradiction in the order meeting: how much is the stock?

I emphasize a concept: retail is doing inventory. If there is no stock or inventory, this shows a problem: your goods are not enough to sell, and your potential is not played. Inventory is bound to exist, but there is a key problem, that is, how to reasonably grasp the degree of inventory. After all, a reasonable inventory is not a malignant inventory, but a prerequisite for a good terminal.

Take a shop with 80 square meters and 3 facades as an example. The store rent, water and electricity charges and personnel wages are fixed. The more goods sold, the more profitable the store is, the higher the profit. And selling too much must be based on enough goods.

For example, customers look at a certain style but do not have the right number. Unfortunately, why is there such a situation? In the final analysis, it is a shortage of orders. Loss of a customer can be predicted by this formula: 1:25:8:1. In view of this, 1 customers are consuming in a store, and there may be 25 brands to spread the brand. And there may be 8 prospective customers in these 25 people who will take a look. The 8 prospective customers may also make a deal. This is the birth of 1 new customers. After removing the intermediate links, we will see that 1 customers will at least bring in 1 new customers' consumption. So it's terrible to lose customers by breaking codes.