Innovating Children's Clothing Marketing Mode And Docking Resources Efficiently

By China clothing Designer Association Children's wear development center, Guangdong Clothes & Accessories The "China (Guangzhou) International Children's clothing and Fashion Fair" jointly sponsored by the Culture Promotion Association, the Guangdong pregnant baby products association and the new Guangdong Union Exhibition Service Co., Ltd. (four) is scheduled to be held in from September 11 to 13, 2014 at the exhibition hall of Guangzhou fair, the largest exhibition Hall in Asia. According to the organizer, the exhibition included hundreds of famous Chinese and foreign children's wear brands, but also invited heavyweight buyers to join with children's clothing enterprises. During the three days of the exhibition, all kinds of activities will be colorful and will compete for the "2014 China top ten children's wear designer" award.

　 Children's clothing industry calls for the birth of children's fair.

In recent years, China's infant economy has developed rapidly, and children's clothing industry has become one of the industries with the most potential for growth and investment value. Data show that children's clothing consumption in China has maintained a growth rate of over two digits for a long time. In 2008, the scale of children's clothing market in the whole country was 55 billion 200 million yuan, and the market scale reached 120 billion yuan by 2012, with an average annual compound growth rate of 21.4%.

The huge capacity and attractive prospect of children's wear market make the number of enterprises grow rapidly, the concentration of production is increasing constantly, and the scale of industrial clusters is expanding day by day. The children's clothing industry cluster represented by Foshan, Zhejiang, Zhejiang, Fujian, Shishi and so on has formed, the number of children's clothing enterprises in the country is over 10000, and the annual production of children's clothing is about 5 billion pieces.

At the same time, China's children's clothing industry is also facing bottlenecks. The industry is facing challenges of transformation and upgrading, lack of communication and cooperation in the industry, lack of brand innovation capability, obstruction of traditional marketing mode and lack of capital operation. All these problems need to be promoted and regulated through a highly influential and high-quality platform. Facing the demand of this industry and market, the organizer decided to hold the "children's fair" in Southern China at the same time as the largest exhibition of children's products in Guangzhou, which has been successfully held for five years.

It is reported that the scale of this year's "children's fair" is expected to reach 15000 square meters, with 800 booths and more than 300 exhibitors. The products are 0-16 year old children's clothing. shoes Hat, socks, gloves, scarves, hair accessories, bags and so on. The organizer will invite thousands of professional buyers from department stores, professional markets, regional agents, franchisees, retail chains, investors, famous e-commerce platforms, fashion buyers, designers and international trade purchasers all over the country to visit the exhibition.

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　 Careful planning, innovation and display leading the trend

With the theme of "childlike innocence and children's road", the children's Fair will aim at uniting the National Children's clothing industrial cluster and the famous children's wear brand and exploring the road of children's clothing with "innovation and development". For this purpose, the exhibition has a series of special planning activities:

　 High profile industrial clusters

This exhibition will be honored to invite the three major industrial bases of China's children's clothing, namely, Foshan, Zhejiang, Zhejiang, Fujian Shishi as the co organizer, and specially set up the "industrial cluster exhibition area". Through a series of activities, we can demonstrate the overall image of the industrial cluster and the style of the regional brand, and promote the comprehensive integration and communication of our children's clothing industry.

Summit Forum

The 2014 China children's fashion Summit Forum is held carefully: sharing the thinking feast of "industry and capital, government and industry, brand and opportunity" (case sharing, wisdom sharing, capital sharing).

　 Online and offline all-round display

With the advent of the mobile Internet age, Tong Expo not only provides high-end and exquisite space display for exhibitors online, but also creates a 365 day, never ending online exhibition hall, "mother and Baby online" by Tencent. With the help of Tencent's big data resources, children's Fair exhibitors will be exposed to all aspects of the Internet tentacles. Online and offline work together to promote long-term interaction between buyers and sellers, and exhibitors will maximize their brand value.

Build a platform for breakout channels

The "children's fair" will hold a series of activities, so that channel providers and garment enterprises face to face together to explore the way to break out of the 2014 Chinese children's wear channel: the key is to explore the relationship between the professional market and children's clothing industry, brand and franchisee, and mobile Internet era, so as to stimulate the consumption of the industry and consumer groups.

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　 Fashion selection leads the trend

The "children's fair" will selectively invite famous brand enterprises, design and research institutes and famous designers at home and abroad to show the latest products and creative design works that are leading the trend and fashion trends. In the same period, the "2014 China children's fashion culture festival" was held. Professional appraisals were held to encourage Chinese children's clothing enterprises to attach importance to original design.

"2014 China top ten children's wear designer competition" competition

"2014 China children's wear fashion brand award" competition

"2015 China children's wear fashion trend released"

"2014 China children's wear original design works exhibition"

According to the organisers, the publicity and promotion work of Tong Expo was launched in March 2014, and the whole publicity program, including audience promotion, will last until September 2014. At present, the relevant commercial associations, industrial cluster management organizations and professional markets from all over the country are actively involved in the preparations for the exhibition, including: China Guangdong, Hong Kong and Macau clothing and clothing association, Foshan children's wear industry association, Dongguan city. Spin The clothing industry association, Huzhou Wuxing district children's wear guild, Shishi children's wear industry association, Sichuan clothing and apparel industry association, Sichuan Guangdong chamber of Commerce, Guangzhou Liwan District children clothing supplies Association, Dongguan Humen clothing and apparel industry association, the city of Lu Song District Market Manager Association, the Fu Fumin children's clothing center, the eight children's wear women's and children's products Square in Lihu building, the Litton building children's wear city, the well one city children's shopping plaza, the Yin Yin Valley children's clothing city, and so on, there are many famous children's clothing brands to sign up for the exhibition.