Precision Launch Adds Vitality To Shop Promotion

< p > most Taobao sellers started their business at the beginning of the year, and all the members' data were in an original state. They did not group management in accordance with the customers' purchase frequency, consumption amount, area, and merchandise purchased.

Therefore, every time we engage in promotional activities, we can not find effective ways because of the lack of customer classification, and we can quickly and accurately deliver promotional messages. All customers are "one size fits all".

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< p > however, there is no targeted a href= "http://www.91se91.com/news/index_c.asp" > short message group < /a >, which is very high probability in the eyes of buyers, and it is easy to cause disgust. It will lead to online shop missing the opportunity to promote sales.

For consumers, the biggest difference between traditional shopping and shopping is that they used to passively accept the bombing of information, but today they are more willing to choose, create, entertain, spread and share everything in the online shopping era.

Quickly screened out the members who met the promotional requirements < /p >

< p > in the face of the development trend of < a href= "http://www.91se91.com/news/index_c.asp" > online shopping < /a >, when online shop operators choose to do marketing plan, they need to pay more attention to customer personalization.

"Dear VIP users, sharing the Christmas cheer, * * the online shop exploded 50 percent off packets of mail, the entire venue was 500 full 500, and more VIP exclusive price, and snapped together!" this is a short message from a golden Taobao seller, highlighting the VIP unique identity of its members, giving customers a sense of identity and improving their loyalty to the online store.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > online shop < /a > operators should take the initiative to strengthen communication with their customers and deepen mutual understanding, not only the marketing of a festival, but also shift their mindset and goal from a separate "product offering" to a comprehensive "value offering", and establish a relatively long and solid cooperative relationship with "emotional" ties.

For example, when the client is on his birthday, the "CRM" system can send holiday message to the customers, enhance humanistic care, establish a solid foundation for "emotion", and enhance the identity of members.

Therefore, to regard members as friends, we must achieve the business philosophy of online stores higher than the marketing objectives of enterprises, and do not always sell for clear profit targets.

Personalized screening of members according to promotion plan < /p >

< p > at the same time, in view of the temporary promotion activities, how to quickly select qualified members? For example, Taobao sellers launched a package campaign aimed at consuming 500 yuan members in Jiangsu, Zhejiang and Shanghai. How to quickly select qualified members and do a good job of accurate and short letter groups? Faced with various members' information, if there is no perfect customer relationship management tool, it is difficult to achieve.

The "favorite" group management function is rich in membership screening conditions, which can subdivide members and find eligible members at any time according to the marketing plan.

Find an accurate marketing target, and can formulate the corresponding plan according to the member buying behavior, in order to make the online store operation sustainable development, and let the customer get the attention and respect.

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< p > when the online store has accumulated a certain number of member data, how to do the two marketing, increase sales and improve the members' shopping experience is a problem that many Taobao sellers need to solve now.

Similar to TaoShopEx, the third party service providers who are committed to serving Taobao sellers provide a solution to provide "good medicine" for all kinds of "miscellaneous diseases" of Taobao sellers.

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