Clothing Terminal Needs To Go Out Of Sales Promotion Erroneous Zone

< p > promotion is not only limited to the immediate interest exchange, but also focuses on long-term exchanges and cooperation between the two sides.

Therefore, in terms of how to look at the issue of promotion, we should not only consider the starting point of deficit profit, but also look at the value of promotion in view of < a href= "http://www.91se91.com/news/index_c.asp" > long-term interest < /a >.

Concretely speaking, we need to understand the promotion business from the following aspects.

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< p > < strong > 1. < a href= "http://www.91se91.com/news/index_c.asp" > promotion < /a > can not be used every day < /strong > /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > dress > /a > there are very few price promotions at the terminals. Merchants may occasionally reduce their prices. Consumers may believe that, but now some stores are selling away all year round, and consumers will not believe it for a long time.

Therefore, instead of some sales promotions which are not usually promoted, if you do a few promotions occasionally, you will get better results.

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< p > Clothing promotion can not be used every day.

Many terminals often modify the price tag of clothing, and then offer a discount in the name of promotion.

In fact, the price of clothing can be higher than normal price.

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< p > < strong > 2. promotion is not simply "expenditure" < /strong > /p >

< p > the most direct role of promotion is to clear up inventory, return funds and cage customers.

Since it is a sales promotion, sales terminals need to abandon some fees on the price.

However, promotion is not only a "expenditure" but also an "investment".

There is no doubt that promotion is a natural investment.

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< p > but this kind of cost investment is not simply spending money, but a continuous process of "bonus points" for brand growth.

Many clothing brands carry out promotional activities can help consumers, attract more consumers to buy, and more can leave brand marks to consumers.

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< p > related links: < /p >

< p > you will have six kinds of roles in a product at the same time. This is the need to take these people's face into consideration. Of course, these six roles do not necessarily have to be six persons. < /p >

< p > 1 for the initiator: the initiator of product purchase, his face is what I recommend is good, and how to induce others to recommend your product, this is a situation.

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< p > 2 decision makers: that is to be a family member, a man or a woman in charge, or a parent to be in charge or to be in charge of the family. These are all found in the consultation process. Men and women face, parents face, and their own face take into account < /p >.

< p > 3 Influence: try to minimize the impact of the affected person and let yourself influence him.

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< p > 4 purchasers: whoever wants to buy is not necessarily paying by himself. These men are deeply aware of the need to buy the face, regardless of whose money they feel.

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< p > 5 consumers: This is still the most critical.

After all, money is what the consumer pays, and his face is worth it.

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< p > 6 users: face is bought after oneself will use and will use very good, but also will use very good, this is his face.

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