How Does Women's Clothing Brand Become Unique In Inventory?

The causes of < p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > inventory < /a > are summarized as follows: < /strong > /p >

< p > 1, lack of judgement on future market, there is not enough consultation to make timely response to market environment changes, prenatal technology preparation, competition situation and channel changes.

Some women's clothing enterprises and even the number of production for the first time does not even have sufficient statistical basis, it is entirely the feeling of the owners; how many stores will be increased next year? What is the target performance? There is a difference of one hundred and eight thousand miles between reality and reality.

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< p > 2, in the pursuit of running volume, did not pay attention to the quality of monitoring.

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< p > 3, < a href= "http://www.91se91.com/news/index_c.asp" > purchasing power < /a > and regulation is not strong, which leads to the decoupling of the shipping rhythm from the season of sale. This is the least thing to happen, but often there are many such cases.

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< p > 4, there is no overall planning in the design, resulting in imbalance in the proportion of the upper and lower parts, color incompatibility and so on.

A lot of women's clothing enterprises in Hangzhou can still get a single product, but it seems to be uncoordinated in the exclusive store.

The rate of customer entry will naturally decrease. How can we talk about performance growth? < /p >

< p > 5, < a href= "http://www.91se91.com/news/index_c.asp" > terminal sales < /a > poor ability, no pre sale training and selling point statement.

Some enterprises are already making matching maps, which can not solve the fundamental problem.

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< p > a lot of enterprises have already had many countermeasures in selling stock, such as reducing discount to shops, opening special discount stores, dumping in some areas, and even selling second line brands to sell stock products.

There are so many ways to cure the symptoms.

The art of war of Sun Tzu is cloudy: it is victorious, not good, but good.

Therefore, the army should cut down the enemy, then cut down the troops, then cut down the troops to attack the city.

It is imperative to attack the city.

This is not allowed. How can we prevent it from happening? < /p >

< p > 1, strengthen commodity planning.

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< p > designers should not only be sensitive to the fashion trend, but also communicate with the marketing department, or have to understand the customers' ideas in the sales line.

Shipment should be seasonally changed and combined shipment. The overall effect and store display should take into account the control of the number of styles. Some women's clothing enterprises claim that I produce 300 items in one season, which is not to attract customers in production inventory.

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< p > 2, always pay attention to the operation ability of the three departments (design, production and sales), match with your plan, and make 5 million / month performance, but only 3 million of the production capacity. How can you do it? Or if your channel has only 3 million goods, how can you eliminate 5 million of your products? < /p >

< p > 3, do a good job in adjusting work, the size of the color uneven style should be concentrated sales.

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< p > 4, prepare for the next season as early as possible.

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