Analysis On The Breakthrough Of Core Customer Quantification And Promotion Techniques

< p > a lot of stores all year round, if we have done customer statistics, we will often find that the total number of customers who shop and purchase in a year is very small. Usually they will repeat the purchase or even bring friends to buy, which leads to a topic that we should pay attention to the quantitative management of core customers.

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Under the market environment where the sales volume of the whole industry can not soar, we can not expect the manufacturers to do their best to advertise, nor can we expect to do the propaganda and sale methods first. Under the condition that the whole sales can not be pre controlled, we can make an accumulation through the accumulation of P.

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< p > there is such a small shop owner. At the beginning of the business, he paid attention to the collection and collation of the core customers in this area. Whenever he first purchased more than 80 yuan of products, he placed the customer as a core customer, giving a discount card to attract customers to buy it back. When he returned to buy it, the discount rate was more generous than once. So, when the number of loyal customers in her small shop exceeded 200 people, he sold more than 8000 yuan a month, because the new customers introduced by these core customers continued to flow, and some new customers soon became core customers, becoming a new source of customer expansion.

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< p > > let's analyze, many a href= "http://www.91se91.com/news/index_c.asp" > shop > /a > customers are more and more picky and pay more and more attention to the extent of discount. This is because many customers are skeptical about the brand and product they buy when buying a brand shop for the first time. If the idea of cultivating core customers is instilled during the first purchase, customers will gradually dilute the demand psychology of promotional gifts in the later purchase behavior, thus creating a consumption desire for the brand, unconsciously, in fact, the brand has a strong recognition of customers.

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< p > it is often said that it is very difficult for an enterprise to make a brand. But if we put the sense of brand infusion into the daily training of consumers, brand is just a carrier, and the zero distance between products and customers is the essence of developing the brand.

From a quantitative perspective, the development of a new customer is much more difficult than promoting the two purchase of the old customers. This is the subtle influence of the brand. If we set the goal of developing 20 core customers according to this idea, we will believe that this quantitative result will make us operate the shops more smoothly and make the profits easier.

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< p > < a href= > http://www.91se91.com/news/index_c.asp > promotion > /a > has become the third leg of the brand.

His importance is recognized by most shopkeepers, but at the same time, many brand shops will enter into a new puzzle, that is, a lot of promotional techniques are identical and promotional homogenization. So how can we break through? < /p >

< p > this is a difficult problem. The easiest way to break through the sales promotion is to make a big breakthrough. But small shops and even small underwear brand manufacturers are hard to organize big promotional activities. Then, where are our breakthroughs? We still focus on the shops themselves and rely on the promotion of the manufacturers. We must abide by the implementation. But after all, the promotions of the manufacturers are nationwide, and they are only holiday promotions. Therefore, it is far from enough to expect the promotion of the manufacturers. We must find a lot of reasons to do promotions in our stores.

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< p > VIP card, discount card, buy gift, all kinds of promotional forms are no longer fresh with the seasons.

The usual promotion can't be used again? Of course, we need to use it, but we need to optimize the used promotion methods.

The VIP card must not be bought by anyone. The example we gave is that we only give a VIP card to a customer with a unit price of more than 80 yuan or higher grade. He only buys 20 yuan and gives him the VIP card. Why? /p

< p > the innovation of sales promotion is based on the changes of different groups of < a href= "http://www.91se91.com/news/index_c.asp" > Customer < /a >. This is our breakthrough idea.

We can't deal with any customers with the same way of promotion. Remember, the needs of customers at different levels are different for promotion.

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3 yuan / Ben), 60 small dolls (4 yuan / a) placed in the store, it is bought to promote sales, but he did not disclose this information to the public, but it is a distinction when choosing customers to promote sales. His purpose is to determine its core customers. His brand is a very poetic name, and the image demand point is also a very romantic love story as a brand background. This is the classification of customers who purchase products. Customers who buy "Europa" (high-grade varieties, 200 yuan / piece) give poems and VIP cards, and purchase one of the other low-grade products. One of the other two gifts is selected by the customers, and a discount card is presented. < p > a brand underwear shop owner bought 50 Whitman's hardcover poetry collections (25 yuan / Ben) and 100 readers of the month.

We can see that in this sales promotion, his sales goal has been achieved. At the same time, the high-end core customers have fully embodied the brand and the taste of the shop owner through the acquisition of exquisite poetry.

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