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    How Does The Underwear Store Manage Better?

    2014/4/19 20:55:00 43

    UnderwearFranchised StoreBusiness Strategy

    < p > first look at a case, we all know that < a href= "http://www.91se91.com/news/index_c.asp" > underwear brand < /a > ten, seven or eight is a color combination of red or pink as the keynote, whether red or red, red or red, but in fact, for consumers, the red is just like a coat, it is worn outside, just wearing on the outside, we see AVON, in different locations, its door color is different, but the logo shape is the same.

    Underwear can also be so, as a sign, its main body is the shape difference, but the color here is studied as the object of our study.

    < /p >


    < p > above said, different locations, different shops, < a href= "http://www.91se91.com/news/index_c.asp" > peripheral environment < /a > determines that each shop has different color sensitivities. When shopping in a shopping mall, it is necessary to consider the door of the garment, and to set up shop in the street depends on the color and image of the doors of several shops next door, and how to jump out of the shop image. This is the problem we consider.

    < /p >


    < p > a logo. His color combinations usually have many alternatives, which in itself can adapt to different environments when applied. If the design itself is not used by store businesses, it is very wasteful.

    At present, most manufacturers and businesses have not applied this concept properly.

    Therefore, the small olive shop is stacked up in a large number of red clothes. The pink underwear shop is buried in the middle of a row of barber shops and becomes a poor foil. Such examples are endless, but in fact, as long as we deeply grasp the brand design concept, this embarrassment can be solved.

    < /p >


    < p > look at the a href= "http://www.91se91.com/news/index_c.asp" in the shop, image combination < /a >.

    Many businessmen pay attention to the warm shop environment, warm products with a warm atmosphere, think that customers will like this environment, so many customers outside the shop to see, is a certain brand, but once walked into the store, the brand of the feeling of vanished immediately, remember that not customers can not remember the brand, but the manufacturers themselves do not let customers remember your brand image.

    < /p >


    Below P, the environment layout in most lingerie shops is the same.

    We can use labels and brand names to make consumers remember our brands. At such a high cost, they have already spent the price, and we should hand in hand the brand image at the store level.

    < /p >


    < p > would anyone say that there are no signs on our product display and display shelves? Yes, product labeling is everywhere, but from the identification system itself, the application of color and image endorsement in the store is the most important means of identification. We all see a lieutenant at the door of KFC, which is the most important tool for differentiation. In the green Pavilion, there are usually very large and abstract patterns, which is an important tool to attract customers.

    Imagine that there are lotus flowers and lotus flowers in the flower shop. What kind of effect is there? There are many flowers on the water surface. Why can't we find a way to use it as a marketing tool? < /p >

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