High End Department Store Members Look For Circle Effect

< p > < strong > golf with high-end members < /strong > < /p >

< p > April 13th, Denis people's store organized 40 high-end members to carry out golf experience activities.

In addition to the presence of Denis's executives, the store has prepared elaborate meals, fun matches and generous prizes for its members.

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< p > this is the second high-end member's collective activity held by Denis people's store in 2014.

A month ago, Denis people's shop had organized a group of gold card members to go to equestrian clubs to watch equestrian performances, and let members feel the joy of riding.

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< p > "in the early stage of our activity, we invested a lot of energy, careful arrangement and careful arrangement, only to create a happy and relaxed healthy life experience for high-end members."

Denis, general manager of people's shop Cao Gang said.

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< p > because the contribution of high-end members is amazing. For this reason, Denis does not shy away from it.

In 2014, from the feedback information of local shopping malls, the maintenance cost of high-end members is increasing at the current stage of reduced marketing costs.

This is because members contribute greatly to the sales of shopping malls.

Take < a href= "http://www.91se91.com/news/index_c.asp" > Denis < /a > as an example, data show that over half of the annual sales volume is contributed by the members, and the sales volume of high-end members is even more small.

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< p > because the contribution of high-end members is amazing, compared with striving for a new mobile customer, shopping malls are more willing to maintain a regular customer.

Especially in the current retail environment, shopping malls need to spare no effort to tailor exclusive services to this group.

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< p > < strong > < < a href= > http://www.91se91.com/news/index_c.asp > circle effect < /a > still need to be heated up < /strong > /p >

< p > in the day's activities, staff members often remind them to avoid other members when taking photos, because they want to protect members' privacy.

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< p > it is understood that Denis people's store VIP gold card member activities are invited to spend more than 100 thousand yuan a year, "gold card" members.

Moreover, the consumption requirement is accumulated to ensure effective membership.

Shopping malls can serve as a bridge between members.

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< p > Cao Gang said that after analyzing the members of the customer service department, some members hoped to expand their high-end social circle through some activities.

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< p > there is a precedent for maintaining the circle of high-end department stores.

As early as September 16, 2012, the new world department store in Wuhan set up a "wife group" club.

At that time, even invited the gold microphone winner Liu Ying as Honorary Advisor and on-site host, the local media even used "100 new world department store top women VIP and all walks of life ladies together" to describe the lineup of the members.

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After the establishment of the "P" group, the senior member of the clothing show, luxury pre sale, charity auction, private art exhibition, natural health class and other member activities were launched, focusing on creating a circle culture.

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< p > consumption habits within the circle are interrelated.

Cao Gang said that only the current role of the circle effect is not enough. In the future, there will be more ways to organize activities with interactive content, so that the circle effect can be better played, which will attract more people to join.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > high-end members < /a > do not like direct material feedback < /strong > /p >

In the face of increasingly fierce competition, what direction will the marketing of high-end customers be developed? < /p > P.

Before P, there are some relatively direct material feedback for members. Cultural activities are not so many, but from these high-end members feedback, cultural activities seem to like them more.

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< p > "before these activities were also specially analyzed."

Cao Gang said that the customer service department specializes in studying and analyzing the changes in the consumption characteristics, consumption needs and lifestyle of members, and seeks effective ways to cultivate and manage members.

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< p > Cao Gang said: "through analysis, it is found that the most important value for high-end members is not how much they can discount, but an honorable service.

For example, when he comes in, the salesperson will recognize him, quickly call out his name, and remember his family's situation very clearly, which will enable the high-end members to have a sense of belonging. "

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< p > the sense of honor will be the most important factor in the maintenance of high-end members.

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