Hangzhou Silk And Ladies Wear Beautiful Life

In August of 2008, the silk that carries 5000 years of civilization in China reflects the spotlight of the global media in the Beijing Olympic Games.

Beautiful silk dresses and beautifully designed silk gifts have been appreciated and appreciated by the world both inside and outside the Olympic Games.

According to the Olympic Organizing Committee's contract, 2 series of Beijing Olympic Games 5 series of awards dress are made by Hangzhou enterprises. In the 4 National Silk Gift franchising enterprises, Hangzhou occupies 3.

Since the beginning of the new century, Hangzhou women's clothing has quietly risen.

Hangzhou women's clothing, which is fresh but not frivolous, casual, not graceful, graceful and fashionable, is being decorated by more and more women friends to enjoy their beautiful life.

At present, there are more than 2000 women's clothing enterprises in Hangzhou, with more than 350 independent brands, occupying half of the whole country.

The slogan "Chinese women's clothing to see Hangzhou" has become an indisputable fact.

Hangzhou's "promotion of the silk house and building of women's clothing" can not be separated from the six rich resources of profound culture, rich resources of science and technology, strong industrial foundation, strong market radiation, loud exhibition brands and well-developed women's clothing industry. It is also indispensable for the strategic cooperation platform with "Hangzhou silk and women's dress Promotion Committee" as the core.

On this platform, the party committees, governments, institutions, research institutes, trade associations, enterprises and the media have been united in solidarity and common prosperity. This has promoted the effective integration of the six major resources, and has formed a joint body to revitalize the "Silk house" and create "women's clothing capital" through multi-level cooperation in industry, culture, tourism, exhibition, scientific research, information and education.

Four circles linkage: the power source of the industry strategic alliance. In 2001, in order to develop the women's clothing industry, the "Chinese women's clothing watch Hangzhou" and the "Chinese women's clothing capital" were set up. The leading group of women's clothing development was established in Hangzhou.

It can be seen as the predecessor of the strategic alliance of silk dress industry.

In 2005, in order to further promote "the silk house and build women's clothing capital", we should integrate all kinds of resources such as politics, production, learning, research, business and so on to maximize the prosperity and development of silk and women's clothing industry, culture and tourism.

Members of the Committee include leaders from the Ministry of Commerce, relevant leaders of the municipal Party committee and municipal government, heads of relevant departments, representatives from the party and political circles, representatives from the intelligentsia from The China Academy of Art, Zhejiang Sci-Tech University and China Silk Museum, and representatives from the Chinese Silk Association, Hangzhou women's wear Association, Daly and other industries and enterprises, as well as representatives of the media circles such as silk magazine and China Women's wear net.

The Committee has four main functions: making plans, improving policies, strengthening coordination and integrating resources, and setting up 3 leading groups of industry, culture and tourism.

At this point, a concept of "four circles linkage" embodying the party's political, intellectual, industrial and business circles and media circles is put forward. It integrates the related resources from central, provincial and city to district (county), and promotes the strategic alliance of silk dress industry, which is composed of sharing, pluralistic unity, functional integration and organic connection.

The four sector linkage is the source of the inexhaustible driving force for the strategic alliance of silk dress industry. It brings boundless vitality, potential and effectiveness to the silk dress industry in Hangzhou.

After 4 years of various activities and the operation of various projects, the actual participants in the strategic alliance have been increasing, operating smoothly and closely related, forming a network structure of strategic committees, offices, universities, research institutes, associations, R & D centers, production bases, sales bases, exhibition centers, characteristic blocks and so on.

Hangzhou silk women's wear Wanli activities: in the multiple interaction burst out vitality. In 2008, Hangzhou women's clothing brand "Ji Shi" successfully opened two stores in Beijing, and many Shenzhen businessmen came to discuss the agency matters. Some large investors directly found the company to express their hope that they could invest in the brand.

All this is due to the brilliant appearance of "Jie Shi" in the silk dress of Hangzhou Wanli.

In 2004, the Hangzhou silk women's Wanli event was held in Hangzhou, which was active in the famous international exhibitions of Hangzhou. It not only promoted the clothing brand of the outside world, but also vividly publicized the fine environment for the development of the garment industry in Hangzhou.

The number of participating enterprises in Hangzhou has increased from less than 200 to more than 800 in the first place, and 2000 professional businessmen participate in it every year.

After 5 years of accumulation, the Hangzhou women's clothing trade association, as the organizer of the event, successfully established the "national garment agents network", and maintained good cooperative relations with thousands of agents throughout the country.

Nowadays, if women's clothing enterprises in Hangzhou want to push their products to the national market, they will get twice the result with half the effort if they find the hang women's clothing trade association.

Wanli travel of Hangzhou silk dress has become a propaganda team and salesman for Hangzhou women's clothing.

Hangzhou silk women's Wanli travel is a successful carrier to release the leading power of the party and government, the main body of the enterprise and the ability of market allocation on the platform of the strategic alliance of the silk dress industry.

The government, the chamber of Commerce and the enterprises have not only successfully played the golden card of Hangzhou women's wear, but also made important contributions to promoting the positive interaction between the brand, the industry brand and the city brand.

The discovery plan of China's outstanding women's wear designer: to enhance the potential in multi force integration, June 27, 2007 is a day worth recording in the history of Hangzhou silk and women's clothing industry.

On this day, leaders of the municipal Party committee, experts and scholars, well-known women's designers, silk dress industry associations and leading enterprises gathered together to demonstrate the implementation plan of China's outstanding women's wear designers.

The meeting pointed out that the development of women's clothing industry in Hangzhou must implement the brand strategy. The core of implementing the brand strategy is to train a group of top-notch fashion designers. Hangzhou should train a number of "top class and world-famous" fashion designers to create the most important position in the "Silk house and women's clothing capital".

After the meeting, the "China outstanding women's designer discovery plan" (hereinafter referred to as the "discovery plan") was formally implemented.

According to the "discovery plan" arrangement, Hangzhou will select 6 outstanding women designers from France, Italy and the United States to conduct professional training for 1 to 2 years from 2007 to 2017.

In Hangzhou, the number of scholarships for long term training abroad is 300 thousand yuan to 500 thousand yuan in full scholarship.

At present, the first group of designers has started a two-year professional study in France.

At the same time, the "discovery plan" will introduce 10 to 20 famous women's designers at home and abroad. In the famous fashion design institutes in China, 250 outstanding women dress designers have been trained for a long time, 200 years have been trained in excellent women's wear designers and women's wear enterprises, 200 in the short term, 400 in the field of clothing production technicians, 1000 in senior costumes.

The cost of implementing the "discovery plan" is 4 million yuan per year and 40 million yuan in 10 years.

In the course of the implementation of the "discovery plan", the company has also been active in the form of enterprises, associations and colleges. The WAN Shi Li group has invested in the "China International Women's costume designer Grand Prix", which is the main carrier of the plan and selection designers. The city clothing Designers Association has undertaken various organizations and services for the discovery plan. The French High Fashion Association has provided excellent training conditions for the designers. Relevant institutions, research institutions and industry experts have participated in the selection review and training of designers, forming a mechanism of multiple inputs and co operation among the government, colleges, associations, enterprises and individuals.

It is the strategic alliance of the industry that enables all parties to strengthen information communication and resource integration, so that the Party committee and government can clearly understand the direction of the development of silk dress industry and the needs of enterprise growth, from simple support enterprises to supporting brands, supporting designers and supporting major events, and then making corresponding arrangements in industrial planning, resources and policies.

Under the guidance of relevant policies, colleges, industry associations and enterprises have actively participated in their respective resource conditions, forming a good atmosphere of "party and government guidance, multi response and multi force integration", which has jointly promoted the potential and competitiveness of Hangzhou silk dress industry.

China silk day: improving its effectiveness in a concerted effort. In October 25, 2007, the Chinese silk association president Yi Hui gave the plaque to "Hangzhou China's silk day".

The Silk Industry Association of Hangzhou is the most powerful official to facilitate the official settlement of "China silk day" in Hangzhou.

In order to further promote the silk culture, start the brand of "Silk house" and promote the interaction between silk industry brand and city brand and enterprise brand, the Silk Industry Association and the Hangzhou Development Research Center and the Hangzhou silk culture and brand research center jointly launched the proposal to declare "China silk day" and carry out "Silk Culture Tour" by Hangzhou, and invited experts from Zhejiang University, Zhejiang film and television group and new observation institutions to jointly plan, and formed detailed plan report and implementation plan.

In April 2007, the China Silk Association agreed that "China silk day" was settled in Hangzhou.

In 2008, the City Silk Industry Association, supported by the office of the leading group of silk dress industry, further exerts the advantages of the strategic alliance of the silk dress industry, integrating the resources of the National Textile Information Center, the China Silk Association, the China Silk Museum, the Hangzhou Fashion Designers Association, the Hangzhou Silk City Management Committee of China and the Daly group, and jointly organized the summit forum of China's pformation from "big silk country" to "Silk power", "silk beauty - the deep silk tourism industry series of Daly Silk Industrial Park", "the 2008 silk and women's clothing fashion conference of heaven silk Wu Lin Xiu Xiu", and the "China silk day" series activities of the "Silk Road cross border application abroad".

A series of thematic activities around silk culture aroused people's good memories of silk and made more people understand Hangzhou's silk history, silk culture and the current situation of Hangzhou silk.

The perfect organization structure and mature operation mechanism, and the trade associations of silk women's clothing industry have fully played the role of "bridge" and "tie" in the process of promoting the development of the industry. They have become the "working partners" of the city women's wear office, and become the recipients of the pfer of government functions, and become the promoters of the continuous upgrading of the industry brand.

The tacit cooperation and coordination between the association and the government, associations and institutions, associations and enterprises, and associations and associations have improved the effectiveness of various policy arrangements and activities.

The "four circles linkage" of party politics, knowledge, industry, business and media is the greatest connotations of the strategic alliance of silk dress industry. In the same platform and framework, different subjects communicate and understand each other through regular communication, consultation and cooperation, forming a good atmosphere of mutual trust and mutual support, which is the key factor for the social composite subject to play an important role.

Here, through the full exertion of the initiative and enthusiasm of the participants, the silk dress industry has realized the perfect combination of fashion and tradition, the organic integration of industry and culture, the coordinated interaction between the government and enterprises, the mutual support of fine products and the masses, the complementarity between the city and the outside world, the double wheel drive of technology and art, the upgrading of industry and products.

The strategic alliance of silk women's clothing has revitalized the ancient silk culture and made young Hangzhou women's clothing gradually mature.

We believe that the life of Hangzhou people will be more beautiful...

Yang Jing: editor in charge