Luxury Brand "Chanel" Unveils Swiss Factory

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< p > Chanel Chanel (Coco Chanel) once said that fashion is not only existing in a > clothing /a >. The fashion industry often follows her advice and expands its business beyond its famous products. < /p >
< p > Chanel is one of the first fashion brands to enter the watch industry. In 1987, the Premi RE series was launched. Other brands such as Hugo Hugo (Calvin) and Klein Boss followed suit. < /p >
< p > to show that she is committed to developing a > Clock & amp; /a business, Chanel acquired Chatelain in 1993, the latter is a clock assembly factory located in the Swiss clock watch center, La Chaux-de-Fonds. Chanel has increased the number of Swiss employees from 200 to 360. Its factory opened in 2012 doubled its plant area from 8000 square meters to 16 thousand square meters. < /p >
Recently, the brand, known for its mystical reputation, allowed journalists to enter their factory -- a beautiful rectangular building situated on a windward slope outside the village of La P. Other watchmakers such as Breitling, Tag Heuer and Patek Philippe (Patek Philippe) also have factories in the area. < /p >
< p > this private all brand international a > wrist watch director < /a > Nicholas Nicolas (Nicolas Beau) said that opening up to a certain extent is a response to customers' growing desire to know the origin of these watches. < /p >
"P," he said, "especially in the high-end field, customers want to know where the wrist watch they are wearing is produced. We think it is very important to let people know that their watches are made according to the highest standards in Switzerland. Our manufacturers are a very important part of our products. " < /p >
< p > Chanel did not disclose its wrist watch output, nor did it disclose the sales and profit data of its watch department. Analysts estimate that the company's annual watch output is between 25 thousand and 30 thousand yuan, earning between 100 million Swiss francs (US $114 million) and 120 million Swiss francs, but most analysts admit that this is only a rough guess. < /p >
Less than P, however, Chanel said that the impact of Chanel and other global fashion brands on the wrist watch industry is far more than those relatively small data show that last year Switzerland's total exports of watches amounted to 21 billion 800 million Swiss francs. < /p >
"P," he said, "I think we helped create a new market. Once upon a time, < a > women's wrist watch < /a > is only a diminished version of men's watches. Now people understand that you need to design watches for women. " < /p >
Lawrence Nicholas (Laurence Nicolas), director of clocks and jewellery business of Dior (Dior), has expressed similar views. P "Our scale is very small," she said. We do not want to be arrogant. We are just a chestnut in this huge market with masculinity. But I think our elegant and beautiful women products have changed the habit of this industry. As far as market share is concerned, the impact of these new players will be reflected in the lower end products of the tabulation series. < /p >
Stefan Nalin de phane Linder, who was appointed chief executive of P last summer, said: "a href=" http://sjfzxm.com/news/index_f.asp "> Chanel < /a > has achieved great success. It can sell the wrist watches with an average price of 3000 to 5000 Swiss francs, but in addition to these watches, the prices of other fashion brands are mostly between 200 and 500 Swiss francs. < /p >
< p > most analysts agree. "They are a bit of a threat, but not in the high-end sector," said Rene Weber, an analyst at the Swiss private bank, Vontobel. < /p >