South Korea's Clothing House Put Into The Big Advertising Clothing Network Brand's Counterattack Again

In April 20th, Han Du Yi announced that the number of Juhuasuan brands was scheduled to reach 53 thousand people, much more than the others in the same period. brand The number of the bookings is 37 thousand ahead of the second, and the disparity is also due to Gianna Jun, the latest spokesperson for the Korean home. In the case of fan Kong brand advertising investment shrinking, Han Du Yi house signed Gianna Jun, it seems that the online clothing brand is determined to return to the glorious time of that year.

Before and after 2014, the successor and you from the stars raised the Korean wave at home. Han Du Yi house also did not let go of this opportunity. So before signing Gianna Jun again, the spokesperson of Han Du she house must have a distinct Korean element, including Korean and Korean entertainers in China. Secondly, the most popular celebrities are the most popular representatives of the year. Three, it must represent youth, fashion and vitality, because this is the market positioning of the Korean business model. Gianna Jun's model was born with a full flavor of fashion. Although my barbarous girlfriend has become the past, the image of Qian Song Yi from you of the stars makes her youth, vitality and fashion fully conform to the location of Han Du Yi she. So Gianna Jun finally became the spokesman for the Korean home.

Metal diving suit with mechanical equipment, maternity dress, casual wear, leather trousers. Pants Men's jeans, jeans, children's skirts, cotton dresses, ski suits, super fine fleece, skirt and trousers are more. "The monthly monitoring and analysis report of China's clothing industry" released by the prospective industry research institute shows that it seems that there is not much money for the spokesmen of our clothing network brand. The online brand was mainly developed along with the development of e-commerce in China. At that time, the clothing brand did not pay attention to the online channel, which also left room for the growth of the Internet brand at that time. However, with the weak demand of garment industry at home and abroad in recent two years, coupled with the high inventory problem of the industry, especially the sportswear, casual wear and men's wear industry began to accelerate the pace of cleaning up inventory, online channels have naturally become the key areas of development. The influx of a large number of physical brands has squeezed the survival space of the online brand, and the customers once moved their production capacity to Southeast Asia to reduce production costs. After experiencing rapid development in previous years, van guest has also entered a bottleneck stage.

From the "double eleven" promotion in 2012, the total turnover of 36 women's clothing businesses was 878 million yuan, accounting for 24.4% of the top 200 business clothing transactions. Among the 36 women's clothing businesses, there are 20 online brands, with a total turnover of 484 million yuan, accounting for 55% of the top 200 business women's clothing sales. Among them, the network brands such as crack, silk and Yin men ranked first and second in the volume of women's wear. It can be seen that the women's clothing network brand has a more obvious advantage in the "double eleven" sales than other subdivision clothing industries. Then came the "double eleven" in 2013, and the advantage of the Internet brand in the garment industry is no longer obvious.

The clothing industry report, which is released in advance, shows that the reason why the clothing network brand has been before is. Advertising investment Less, on the one hand, it was "profitable" at that time, it could be partial; on the other hand, the timing was not very mature, and there was not a large amount of money to advertise the investment like fans to cause the market reaction. In the past few years, customers signed Han Han, Wang Luodan, Huang Xiaoming, Li Yuchun and so on. Han Du she can spend a lot of money to hire spokesmen. The main reason is that in the past two years, it has built a sound supply chain and a single product whole operation system, laying the foundation for brand influence. Secondly, the location of Han Du Yi house is consistent with the Korean wave. The slogan is "no time to go to Korea, to come to Korea's clothes house!", which is also an important reason for Gianna Jun's positioning. The signing of celebrity endorsements has also become a means for Internet brands to throw off competitors, which can be regarded as differential competition at the moment.

In addition to the Korean clothing house, Gianna Jun is also the global spokesperson of UNIQLO, and the brand preference of UNIQLO will be passed to Korean clothing house to a certain extent. In fact, the Taobao customer of Han Du Yi house is the essence of its promotion. clothing With the highest conversion rate, the material is Gianna Jun and the conversion rate will undoubtedly be higher. And Gianna Jun's endorsement effect is far from here, because Han Du Yi house has not yet made a tailor made for Gianna Jun. Han Du Yi house will play the role of fan in the future, and again lead the Amoy brand to lead the trend.