The Leather Industry Is Faced With Multiple Challenges In The Development Of Pformation.

< p > 2013, China's leather, fur and products and footwear industry (leather industry) completed sales revenue of 1 trillion and 168 billion 270 million yuan, an increase of 10.6% over the same period last year, and realized a total profit of 77 billion 780 million yuan, an increase of 13.4% over the same period last year, and exports of 82 billion 930 million US dollars, an increase of 9% over the same period last year.

In 2013, China's leather enterprises above Designated Size produced 550 million square meters of light leather, a decrease of 23.7% compared with the same period last year. The output of fur clothing at above scale was 4 million 650 thousand, down 2.22% from the same period last year. The output of leather garments above Designated Size reached 62 million 300 thousand, an increase of 7% over the same period last year, and the output of leather shoes was 4 billion 930 million pairs, an increase of 2.6% over the same period.

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< p > this is a set of figures released by the China Leather Association in Beijing last month in 2013 for the economic operation of the main leather industry in China.

For this group of seemingly good results, the comprehensive evaluation given by China Leather Association is stable and obvious, and it is emphasized that this year, affected by factors such as domestic production factors, especially labor costs will continue to improve, energy saving and emission reduction problems, and international competition are facing severe challenges, leather industry urgently needs to accelerate the pformation and upgrading steps, enhance core competitiveness and ensure stable and healthy development of the industry.

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< p > < strong > multiple challenges test industry development power < /strong > /p >

At present, China has become a major producer of leather in the world. Output and export volume occupy an important position in the international market, and the level of technology has also been shortening the gap with the advanced level of the world. P

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< p > "but affected by the domestic and foreign economic situation, China's leather industry is facing many challenges at the present stage, among which the most prominent performance is environmental protection and brand building."

Recently, Chen Zhanguang, Deputy Secretary General of China Leather Association, said in an interview with reporters about the topic of industrial pformation and upgrading.

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< p > Chen Zhanguang explained that the biggest environmental challenge facing China's leather industry is from the discharge standard of water pollutants for tanning and fur processing industries promulgated by the Ministry of environmental protection in March 1st this year.

The standard stipulates the discharge limits, monitoring and monitoring requirements of water pollutants in tanning and fur processing enterprises, and specifies the special discharge limits for water pollutants in key areas.

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< p > according to introduction, at present, China's tanning and fur processing industry produces 1.6 billion tons of waste water, 404 thousand tons of COD, 16 thousand tons of ammonia nitrogen, and 1280 tons of total chromium (trivalent chromium).

After the implementation of the standard, the total COD and NH3-N emissions in the industry are reduced to 11800 tons and 2380 tons respectively, which is 57.2% and 67.4% less than that in 2010.

The new standard requires that tannery and fur processing industry increase environmental input, eliminate backward equipment and technology, and increase cleaner production.

This is a severe challenge for many small and medium enterprises in the industry, and a large number of enterprises will withdraw from the market.

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< p > in terms of brand building, Chen Zhanguang believes that leather industry has also made great achievements over the years, and a large number of famous brands have emerged in the market. However, the lack of influential international brands with high added value is a topic that the leather industry has been unable to turn from big to strong and industrial upgrading.

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Yan Hua Tao, a senior consultant of China leather and footwear research institute, believes that at present, the thorny problem that our leather industry needs to deal with in the development process is the impact of e-commerce on the industrial business mode. P

Taking the footwear industry as an example, he said that the rapid development of e-commerce has brought great challenges to the traditional marketing channels of shoe enterprises with the advantages of cheap and convenient. With the increasing cost of labor and raw materials, the profitability of enterprises has declined, and product inventories have increased.

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The idea of "P" Yan Huai Dao was verified in the 2013 annual financial reports issued by 4 listed footwear companies in the first quarter of this year, such as BELLE, Daphne, BELLE and Daphne.

Relevant data show that in 2013, because of the large number of customers diverted by e-commerce, the performance of these 4 enterprises with department stores as the main channel is not optimistic, and this year's market is still in the doldrums.

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