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They Want To Get A Piece Of This Big Cake On Baby Clothes.

2014/5/4 22:36:00 35

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Pregnant And Infant Clothing Clothing Industry Profits

providing extra care and care for pregnant women and infants has always been the traditional virtue of the Chinese nation.

With the improvement of the living standards of our people, people's requirements for the safety and comfort of the textile and clothing products they are wearing and using are also getting higher and higher.

For a time, it seems that everyone in the textile and garment industry wants to get a piece of the big cake on the baby clothes.

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Jews have a famous saying, "women and children earn the best money".

In reality, it is true that many businesses in the textile and garment industry have the same eyes on "women and children", the consumer group.

And the pregnant and baby clothing industry consumption object is precisely aimed at the two so-called best - making group.

Therefore, in recent years, pregnant and infant clothing industry has shown an outbreak of development is also in the sense of the matter.

like every mature stage of the new industry, China's infant and child clothing industry is now in a time of chaos and chaos. The gold rush and adventurers from all sides have been involved in it.

In this process, textile and garment enterprises are accustomed to and like to use the franchise chain sales mode, can be said to be a unique talent, from many marketing models stand out, in the baby clothing industry occupies a pivotal position.

chain affiliate refers to the right of distribution and business right of the franchisee in the area stipulated by the leading enterprises in the form of business contracts, such as trademarks, trade names and other corporate images, business techniques, business occasions and regions.

Clothing products are the most common products in chain affiliate mode, which is actually a continuous contract between apparel manufacturers, operation companies or regional total agents, and lower level franchisees.

In the development process of many famous clothing brands in China, all of them have been helped by this kind of marketing mode without exception.

however, there is no real famous brand in the baby garment industry.

Therefore, this is also mixed with good and bad.

Some purse companies are also using investment to join this mode to "deceive" big businesses, and many young entrepreneurs have suffered huge losses.

Fresh Xiaolin was originally a migrant worker who went out to work in the northern mountainous area of Sichuan.

After nearly ten years of hard work, I have worked hard to save nearly 200 thousand hard-earned money.

He saw his children growing up day by day, and it was not proper to stay at home without care.

So in early 2013 he decided to go home and start a business, so that he could be his own boss and take care of his family.

He chose the clothing industry without hesitation on the choice of entrepreneurial projects.

The reason is that clothing sales can be done easily and cleanly, and the process of buying and selling does not seem to need much brains.

however, in the specific category of clothing sales industry, this once painted worker fell into confusion.

During a visit to China Merchants website, Xiao Lin was suddenly attracted by advertisements of a brand of pregnant and infant clothing.

Open the page, the pregnant baby clothing company first told him: "2012 to 2016 is the fifth round of baby boom, China's pregnant baby clothes market will also have a bigger breakthrough, and it is estimated that the sales profit will reach 500 billion yuan."

Judging from a rational point of view, this is a data that can not be determined or verified.

However, this unreal "big cake" deeply touched the Sichuan people who are struggling to find a way to start a business.

After P, a few days later, Xiao Lin picked up his bags and set foot on the train to Wuhan, where the brand is pregnant and infant clothing headquarters.

After he got off the train, he followed the advertisement's address. Indeed, in the office building near the fruit lake, he found the office hall of the baby's clothing brand which was decorated with high-end, atmosphere and grade.

In the process of consultations, Xian Xiaolin was also taken to the brand's own outlets by staff.

Although he did not see a customer during the visit, the uniform dress, well-trained movements and charming smile of the shop assistant made him feel that this is a very formal and professional baby clothing company.

next, the director in charge of negotiations with him also told him that Xian Xiaolin was the first and the first in view of the fact that the brand had not yet started its business in the southwest region. Therefore, the company decided to charge him half of the franchise fee, and after the second purchase, there were favorable conditions such as cash back, decoration fees and so on.

This series of benefits gave him a sense of pie in the sky.

As a result, the agreement was signed with the other side and signed the contract.

After P returned to Sichuan, Xian Xiaolin began to decorate his storefront according to the style provided by the brand.

At the same time, according to the plan, when did the advertisement start and so on?

However, the clothing product of the baby brand was not delivered at the time of its opening.

He had to wait a week until the first batch of baby clothes was delivered.

It's not a big problem to open up a bad deal, but the product that got it has cooled his heart.

It turned out that most of the baby clothes made for fresh Xiaolin were almost the same as those of other brands, which was not at all the discount price at that time.

He called Wuhan to inquire, and the answer was that they were all high-end baby clothes, and the price was so high.

"P" later, Xian Xiaolin decided to go to the clothing company to take some low priced baby clothes.

The result is that he wants this not to have that one.

It takes two or three days for the pregnant and infant clothing company to order goods, and the goods will be sent to Sichuan for another three or four days.

Finally, when the baby clothes arrived, the result was that the low priced goods he had sent did not come. He did not want the so-called high-end and high priced baby clothes.

After half a year's insisting on running for a half year, the deposit of Hsiao Lin was basically lost. In exchange, she came to the house full of baby clothes.

If not, how can he know the pain of pregnancy and infant clothing?

Forced to do so, fresh Xiaolin had to pfer the facade and work again in the south.

Relatively speaking, the profits of pregnant and infant clothing products are indeed higher than those of other clothing products.

This has led directly to many entrepreneurs who have the mentality of "getting rich overnight" into the field of pregnant and infant clothing blindly.

At the same time, it also provides a lot of opportunities for fraudsters to cheat. Pregnant and baby clothes are likely to be the most popular products in the costume industry.

However, there are more or less dregs in a rapidly developing garment industry, which will not be a fundamental obstacle to the progress of the whole industry.

To be practical and realistic, the share of pregnant and infant clothing in China's clothing industry is gradually expanding.

natural instinct, production and sales flourishing

starting from the implementation of the one-child policy, people in our country pay more and more attention to the quality of life and personal qualities of the next generation.

This is most evident in the education of children, such as ridiculous and absurd school fees and training courses.

At the same time, parents spend more on children's consumption, clothing and consumption.

Therefore, the prices of pregnant and infant clothing and the textiles used by pregnant and infant are often more expensive.

However, the sales volume of pregnant and infant clothing has not declined, but on the contrary, it is showing an increasing trend year by year.

remember that from the elders' oral dictation, the time of the late 70s and early 80s was the infancy of my infancy.

Relatives at home are looking for dozens of doctors' masks for acquaintances, sewing several baby clothes for me.

The main reason is that medical masks are made of pure cotton cloth without printing and dyeing, and have no effect on the baby's skin.

Less than P, time passed, and in the twinkling of an eye, over 30 years passed.

Some time ago, I happened to meet a pair of mother and child in a pregnant and infant products store, and were choosing clothes for the babies in their arms.

Older women should be children's grandmothers, insisting on buying pure cotton clothes for their grandchildren.

So the salesmen began to recommend to them all kinds of baby clothes with various styles and designs.

A four or five month baby cotton suit is 50~60 centimeters long, but its selling price is over 150 yuan.

Relatively speaking, the price of the cotton padded clothes of the same material is almost no difference from the price of the baby's cotton padded clothes.

However, after choosing the baby's clothes, the grandmother paid almost no money and bought one.

In fact, most people with retail experience in textile and clothing products know that the most difficult to deal with is the consumption group of middle-aged and old women at the age of 50~60.

Especially when buying clothing products, in fact, I really like this dress, but my mouth is always chattering about all kinds of blemishes in this dress.

Finally, the price of clothing is also filled with the spirit of "foolish old people moving mountains".

It is said that in order to get a dress, some middle-aged and old women can cut prices several times before and after, or hack them for hours.

However, we should note that the grandmother who buys baby clothes for grandson is very straightforward.

This is actually the expression of "deep love", because she knows the reason why it is cheap and not good.

In fact, the vast majority of consumers in the purchase of pregnant and infant clothing products, there will be a "want to buy the right, but only expensive" mentality.

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Besides, P >!! --EndFragment--! Besides, consumers in China are also having a mindless and conformable consumption mindset when purchasing textile and clothing products used by pregnant women.

Last year, a female colleague in my office was pregnant.

All of a sudden, she went to work one morning and found that she was wearing a cartoon toy mask, exposing only two eyes to the material in front of the computer.

Driven by curiosity, she began to ask why she looked at her face. She saw that she turned off the computer, and told her that her mask was a special product for pregnant women.

At the same time, she also wore all brands of anti radiation clothing products.

In my mind, her whole set of clothing for pregnant women, such as radiation mask and socks, was estimated to cost nearly 10000 yuan.

So willing to let people feel strange, and secretly feel that fortunately not in the window units, otherwise wearing this cartoon mask work if people are photographed and placed on the network, is not a joke.

However, we can see that the potential of China's pregnant and infant clothing market is huge, and this market will still have a strong driving force in the future.

Cao Hequn is a boss who has been engaged in the garment processing enterprise for many years. In early 2012, he paid no attention to the loan and bought a new batch of equipment.

It was the time when the textile and garment industry was in the doldrums and the production capacity of the factories was running low.

In the face of gossip from all sides, Cao Hequn always put on a smile without saying anything.

However, the following endless orders fully illustrate the correctness of his purchase of the equipment.

It turned out that in 2012, coincided with our traditional dragon year, many young people gathered in this year's "dragon baby", resulting in the sale of baby clothes this year, or even in short supply.

Cao Hequn was expecting this phenomenon, so he decided to add production equipment at the beginning of the year.

in fact, the influence of Chinese traditional culture on the broad masses of the people is very far-reaching.

For example, in the pig year, the phenomenon of "golden pig babies" will happen more or less.

Take the pregnant and infant garment industry as an example, the sales volume of pig year and dragon year is much higher than that of other years.

At the same time, in 2014, China introduced the policy of separate families to have a second child.

This will inevitably lead to the emergence of a new baby boom, which will lay a foundation for the fast development of the baby and infant garment industry.

Therefore, in the next few years or even more than ten years, the baby garment industry will continue to maintain the momentum of production and sales.

But what we should pay attention to is that it is precisely because of such a good development prospect that at present, the pregnant and infant clothing industry is a multinational company's dominant brand, which has landed in China's market one after another, and the domestic brand is eager to get a slice of it.

The leading enterprises and brand enterprises in the infant and child garment industry have not really appeared. The supply market of high quality infant clothing products is still in urgent need of improvement.

It should be said that behind the boom of production and marketing in China's infant and child clothing industry, enterprises are still facing fierce competition.

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"P > pregnancy and infant textile and apparel products bring huge profits to all parties in the industry chain, which is an open secret in the industry.

However, the actual situation of China's baby textile and clothing products sales is that foreign high-end brands occupy a leading position, and the profits they gain from the Chinese market are also the most.

The main reason for this is that consumers lack enough confidence in the quality of local textile products.

However, the price tag of foreign high-end brands of baby clothes is too high for some middle and low income groups to be "deterred".

This situation is particularly prominent in China except for the small and medium-sized cities such as the northern Guangzhou and other tier cities.

there is no doubt that Chinese consumers will gradually increase their safety and functionality requirements for pregnant and infant clothing products.

At the same time, the trust degree of authoritative pregnant and infant clothing brands will also gradually strengthen.

In addition, there will be explosive growth in demand for good quality and moderately priced baby clothes.

The objective factors that exist in these baby clothes industry determine that after fierce market competition and survival of the fittest.

One or several domestic brands of mid - to late pregnancy baby clothing will definitely come to the fore.

however, the premise of becoming an authoritative pregnant and infant clothing brand is to ensure the quality of the products.

However, at present, the market of pregnant and infant clothing in China is mixed, and the industry chain is not yet mature. There are few products that really have potential to become the leading brands in the future.

The quality of pregnant women's clothing is represented by radiation protection clothing, which has been exposed by various media for many times.

But the quality of infant clothing has to arouse our attention.

May 2013, the Liaoning Provincial Bureau of industry and Commerce commissioned the quality inspection department to test the contents of fiber components, decomposable aromatic amine dyes, formaldehyde content, pH value, color fastness to acid and alkali, color fastness to dry rubbing, color fastness to water, color fastness to saliva, heavy metal content and identification of 26 batches of children and infant clothing.

The content of fiber is inaccurate (15 batches are not qualified), and the instructions (labels) are not fully labeled (8 batches are not qualified). Other problems include color fastness (2 batches of unqualified), and pH value (1 batches are not qualified).

Obviously, the result is not satisfactory to all parties.

in fact, the primary consideration of the quality of baby clothes is whether their safety is qualified.

One of the safety concerns of this baby garment is whether the use of excipients can be considered comprehensively and avoid physical damage to infants.

The other is chemical safety, including pH value, formaldehyde content, color fastness and so on.

In real life, it is easy to see that some baby clothes are exceptly colorful, and the tone contrast between various patterns is also very strong.

This kind of clothing does seem to give people strong sensory stimulation, which basically achieves the effect of "seeing everyone loves".

At present, as the main force of the "80", parents mostly like to be unconventional, eager to dress up their children with fairies and princesses.

However, the brightly colored and printed garments are also prone to high formaldehyde content, which may jeopardize children's health.

the new version of the national basic safety technical specification for textile products, which has been implemented since August 2012, stipulates that it can be used for infants and young children after the inspection is in line with the A-level standard value, and the words "baby products", "class a" and "GB 18041 - 2010" should be marked in < a href= "http://www.91se91.com/news/index_c.asp" > clothing label < /a >.

However, in some small and medium-sized cities in China, there are still sales of clothing products which are not up to standard.

At the same time, the vast majority of consumers are not clear about the classification of the three grades of clothing products A, B and C.

This can easily lead to physical damage to infants who are less than 36 months old because they are wearing clothes of poor quality.

This requires our relevant departments in the future to further enhance the knowledge of textile and clothing products publicity.

a lot of people regard the market of baby and baby clothes as a big cake and Tang Seng meat. This is already salivating.

However, the resistance of the consumer groups of pregnant and infant clothing products is very weak, and a small quality problem may lead to serious consequences.

At the same time, the safety and health of these two groups are directly related to the future of our motherland.

Therefore, we need to start from many aspects and strictly control the quality of baby clothes.

Controlling the quality of products is not only a matter of the relevant functional departments of the state, but also the industry self-discipline of pregnant and infant clothing manufacturers, brand dealers and dealers is particularly important.

There is no doubt that only the high quality, safe and reliable baby clothes will remain invincible in the fierce market competition and become the real Chinese brand in the pregnant and infant clothing market.