Fashion: Making The Traditional Jacquard Industry Into A Fashion Industry

< p > Shanghai day fashion is living in a traditional industry which is no longer traditional. The textile industry, which specializes in jacquard, is a subdivision of the industry. As early as the Silk Road, China's Jacquard became famous. A href= "http://www.91se91.com/news/index_c.asp", "Chai Fang Jun" /a, takes the lead in this ancient and traditional industry to play the Internet and big data, and customize jacquard garments and fabrics for enterprises and individuals. < /p >
< p > this is an example of using the Internet to transform traditional industries. Even Chai Fang herself did not expect that the business model of < < a href= "http://www.91se91.com/news/index_c.asp > personalized jacquard customization > /a > was originally tested by the stage of" innovation China ", but unexpectedly won the ultimate prize of Demo God. < /p >
The characteristics of < p > < strong > a href= > http://www.91se91.com/news/index_c.asp > textile > /a > are also quick response < /strong > /p >
< p > jacquard is a kind of textile technology, that is, the warp and weft lines are interlaced to form concave and convex patterns on textiles, which are widely used in clothing and home textiles. Chai Fang Jun, a major in history, has been exposed to jacquard design after graduation, and has been working for more than 20 years. In his words, though not a professional designer, he can easily create various jacquard design inspiration, "I have been feeling a bit of self enjoyment." < /p >
< p > angel investor Yang Xiangyang is very interested in the custom-made business model of the day's fashion. He once suggested that Chai Fangjun should "be daring and take a step forward". < /p >
Before P, the performance of Ding Tian fashion in jacquard industry has been recognized by famous media people and Jin Yuxi, founder of Yuesai brand. Jin Yuxi studied jacquard deeply and talked to Chai Fang for several times and decided to inject capital. This is the first time Jin Yuxi has set foot in the textile and garment industry. She recognizes Chai Fangjun's persistence in jacquard industry and is willing to help him in marketing and marketing. < /p >
P fashion day was founded in 2001 and started as an agent for foreign companies in the early days. In the 2006~2007 year, Paris began to set up an office in jacquard culture. Chai Fang Jun spent half of his time abroad and studied with local designers. Now, their business mode has been transformed into jacquard fabric and wall cloth design and manufacture, and customization of jacquard elements. He hopes to build SWAROVSKI in jacquard industry in China, and make jacquard industry popular and popular. < /p >
Unlike the vast majority of jacquard textile enterprises, P does not rely on fixed assets to expand its production scale. Instead of investing in costs, it has invested a lot of money in the development of jacquard technology and IT systems. The annual investment in research and development accounts for about 10% of the total cost. "We are more willing to improve our soft power". This is also the reason why Chai Fangjun chose to settle in the fashion capital of Shanghai at the beginning of his pioneering work. "If I were just an ordinary jacquard enterprise, I would go to these textile towns in Jiangsu and Zhejiang." < /p >
< p > day fashion has spent a long time developing a kind of jacquard with freehand brushwork style. Chai Fang thinks its effect is as beautiful as that of oil painting. To his surprise, when the jacquard scheme was released, the one hundred or two hundred freehand schemes were suddenly plagiarized and the cheap Shanzhai goods spread rapidly. "At that time, we had a commitment to our customers, and the same solution could not be sold to other customers." This brings bad influence to the brand image of the day. < /p >
Less than P, competitors are extremely brutal, and they also dig up designers of fashion 1/3. In a fit of anger, the Chai Fang army brought the Shanzhai enterprises to court. The other side was so strong that they demanded plagiarism to provide evidence of plagiarism. < /p >
< p > then Chai Fang Jun gradually increased the technical difficulty of jacquard and its performance in chemistry and environmental protection and increased the difficulty of plagiarism. "If the speed of the company is not fast enough and the team execution is not strong, once the cottage products quickly occupy the market, the fashion may become a martyr directly." < /p >
< p > strong > sales increase by 5% to 10%, and a competitor is dropped, < /strong > /p >
When p was around 2008, the focus of jacquard design became a bottleneck. Chai Fangjun found that with the increase of orders, employees began to work overloaded, and if one day became seventy or eighty orders, employees would be too busy. He wants to make employees work easier through data and systematization. < /p >
< p > but the jacquard process is very complicated. It is very difficult to change things that are easy to change in the process of jacquard design and production. But Chai Fangjun insisted on it. They gradually break the 6 key links of flower design into a series of data, and then mix them together freely to transform the fashion culture elements into the desired patterns. < /p >
< p > this requires Chai Fang to carry out data manipulation, such as color observation, weight measurement, collocation design, price combination, and so on. The data can be input to the computer, and only one assistant level employee can complete complex tasks with high computational complexity. < /p >
< p > "the system makes many technicians think that the secret things will be released", which has aroused strong opposition from technicians. But Chai Fang, who likes to taste fresh, vigorously promotes systematization and eliminates obstacles one by one. The initial phase of the system can not save time. Instead, it needs more personnel to expand from 50 to 80. < /p >
< p > Chai Fangjun admitted that this is indeed a very difficult matter to solve. Now they have done the flexible production line, and they can complete the order of large and small according to their needs. Chai Fangjun began to enjoy the benefits brought by the Internet. With the simplest call center, with the increase of the company's office, the traffic center is in disorder. Now the customers can log in directly to the backstage. This liberates a lot of human resources for the day's fashion. After the jacquard technology was computerized, the efficiency increased by 1.5 times. < /p >
P accumulated more than 10 years of experience in B2B and D2B data, and used IT to provide free design for customers, achieving a small batch and multi variety production mode. It has become more and more like a Internet Co, and its reaction speed has increased rapidly. For example, the vast majority of jacquard companies in Italy, less than the order, will inevitably refuse to receive orders, because profits are difficult to guarantee. However, in the fashion day, because of the realization of data, there is no concept of ordering, even if the order of 1 meters cloth can be done. This is a big breakthrough in the industry, so that customers can achieve zero inventory and create profits for them. Moreover, the 7 days of Ding Tian fashion can show customers the proofing, while the most developed Italy enterprises need 3 months. < /p >
< p > but the advantages of Tian Tian fashion are also obvious. First, the jacquard industry practice of more than 20 years has made him integrate many foreign designers. Secondly, Ding Tian fashion is better at transforming Chinese culture and Chinese elements. Once again, China's textile industry chain has a complete layout and has a price advantage in the country. < /p >
The arrival of P fashion has indeed made many European enterprises nervous. "Every 5% to 10% of our sales increase, at least we will knock down a jacquard enterprise in Europe." Chai Fangjun disclosed that now his own system organization model has been built and perfected. In the future, only more data can be filled in. Nowadays, B is still facing the high value-added small batch customization. Next, we will focus on C end users and customize jacquard customization of different styles according to the culture and art of consumer preferences. < /p >