Seth Universal: Using Tangible Products To Meet Customers' Intangible Needs

< p > "when customers buy products, they will consider: why do they want to buy this product? How much value can this product produce?"

Customers value not only the product itself, but also the expected value of the product.

Zhao Chuanfu, general manager of Seth Universal Machinery (Qingdao) Co., Ltd., referring to the company's product management.

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< p > Zhao Chuanfu has a deep understanding of the operation of the company's products. He always knows how to do better to satisfy the customers' appetite.

Similarly, in terms of corporate management, he can always grasp the characteristics of manufacturing enterprises and make the management system of enterprises the most favorable booster to meet the needs of the market and customers.

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< p > < strong > exemption system research and development to promote product renewal < /strong > /p >

< p > in the manufacturing industry, there is an unavoidable problem of "imitation" among peers, especially for the imitation of new products.

Zhao Chuanfu found that although the products developed by the company now have patents, they still can not avoid the appearance of similar products on the market.

His attitude is clear and confident: "companies are not afraid of being imitated" because even if the same products appear on the market, the company will soon introduce new products and make innovations.

Global group dare to make such a declaration to the industry: "has been imitated, never surpassed."

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The reason why P is so confident is that global company has an excellent product development team.

Zhao Chuanfu said that for the product research and development, the company adheres to the "strict" and "relaxed" attitude. "Strict" means that in every development cycle, every R & D personnel must develop new products. If it is not developed, the company should be accountable for it.

He said that some people "do not seek merit, but do not have too", which is not feasible in the global company, the company does not need such R & D personnel.

The company is more willing to encourage employees to actively research and develop products and encourage them to actively "change".

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P, which is why global companies can continuously launch new products.

The improvement of every detail is an effective driving force for products to continuously explore the market.

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< p > < strong > brings tangible benefits to users: < /strong > /p >

For more than a decade, the world group has been adhering to the concept of "good use, good use, good use and quick results" for product development by P.

One of the most prominent is the successful development and promotion of CMT1800 combined with roving frame system and HCP810 air-jet loom of the global group. These two machines have not only reached the world leading level in terms of performance, but also greatly reduced the cost.

At present, the price of the product is only half of that of European enterprises.

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< p > Zhao Chuanfu understands that it is the fundamental advantage of the company's products to open up new markets to meet the invisible needs of the customers with tangible products.

The world group's product research and development direction is simple and real, that is, to the greatest extent, "energy saving, labor saving" to achieve the goal of "intellectualization, continuity, informatization and greening".

Now, the product of universal group has achieved this goal.

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< p > the automatic doffing roving machine of the company adopts the high efficiency motor and the open dust collecting device with inventive patent. Each unit can save 60 kilowatt hours per day, and the power consumption of the doffing roving machine is reduced by 30%. The full automatic doffing system works no more than 20 minutes per day, and the total power consumption is no more than 2 degrees per day.

Taking 100 thousand spindles and 32 pieces of yarn as an example, the full-automatic doffing roving machine and piecewise yarn changing automatic full-thickness connection are saved about 36 people's labor cost than the ordinary computer roving frame. The annual wage of each employee is 50 thousand yuan, which can save 1 million 800 thousand yuan a year in terms of wage expenses alone.

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The application of Internet P has also improved traditional production processes.

Zhao Chuanfu said that the application of Internet thinking in the global coarse and fine joint system helped spinning enterprises to solve problems that they had always wanted to solve but difficult to solve. Lean production reduced the waste and loss of the turnover process to the greatest extent, and reduced the disturbance of human factors to output and quality.

Connecting smart phone terminals to the Internet e system can control the progress and capacity of orders for the first time, so as to meet the fast changing requirements of the market for the first time.

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< p > < strong > modular production meets individual needs < /strong > < /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > Global Group < /a >, "private custom" is no longer a new word, meeting the production needs of different spinning mills, it is what the global group has been doing all the time.

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The products of P group have been modularized and standardized, and different mechanical installation systems can be designed according to different spinning mills.

Zhao Chuanfu said that the various parts of the company's products are like blocks of blocks, building the different "shapes" of the spinning plant according to "size", "height" and "length".

For example, < a href= "http://www.91se91.com/news/index_c.asp" > thick and thin system < /a >, because each customer's factory building is different, so the installation of the system is also different.

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< p > however, the products have their own characteristics and commonalities. The driving system, control system and guide way of the company's products are the same, but only according to the needs of customers.

The company can design the most economical and suitable equipment according to the customers' products, venues, funds and so on.

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< p > he said that after the customer paid the deposit, the company began to produce products, because the picking period of the textile machinery industry generally takes 3 months, so there may be some changes during this period. Some enterprises have paid a deposit, and expect to take delivery 3 months later, but sometimes they do not pick up goods after one year.

In such a situation, the company also has its own way of dealing with it. When a customer does not need a product for the time being, he can sell the goods to another customer.

When the former customers really need it, the company will regenerate 3 months ahead of schedule.

In a word, thanks to the modular production of the company, it will neither force customers to pick up goods, or avoid too much inventory.

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< p > < strong > "red instruction list" to protect after sale < /strong > < /p >

< p > careful and meticulous < a href= "http://www.91se91.com/news/index_c.asp" > after-sales service < /a > is the key to enhance the brand image of an enterprise.

The after-sale maintenance and service of products has always been the most important part of the global company.

Zhao Chuanfu said: "customers are not only buying products, but also buying and using products in the whole process. As managers, we hope to serve every customer in real time so that customers can truly feel our sincerity."

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In order to serve customers better, P is specially equipped with a fixed team, which is distributed within 10 kilometers from the company and is waiting to be ordered at home. As long as the customer needs, the staff can be dispatched and sent out of the product parts at any time.

Zhao Chuanfu said that the reason why the company set up such a team is because of the particularity of the production industry.

General spinning mills are continuously started production. If customers encounter problems during holidays, it is likely that there will be "no one".

Therefore, the company has developed a system of waiting at home. If customers do not have to solve the problem, the employee can rest at home. If the customer calls to find a solution to the problem, the duty officer will solve it.

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< p > in addition, the global group also uses the "red instruction list" to ensure the effective operation of the company's after sales channel.

The "red instruction list" is a special after-sale service initiated by the customer when the problem is urgent and needs multiple departments to complete.

The "red instruction list" directly represents the general manager's orders and is pmitted to any department. It must be implemented by the head of the Department personally and hand over to the next department in person.

The red instruction list has accurate minutes to minutes. Each department has a clear record of receiving time, settling time and the time it passes to the next department, so as to ensure that departments can solve problems for customers in the shortest possible time.

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< p > Zhao Chuanfu said, "customers often had to find a customer who could not find a sales person on Saturday, so they had to call me and ask if they could solve the problem as soon as possible.

Therefore, the company decided to formulate the two supporting measures.

From the customer's reflection, they are very praised for the efficiency of our problem solving.

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