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Japanese Retail Industry Strengthens Regional Business Circle Business

2014/5/3 14:48:00 35

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Japan Retail Business Regional Business Circle

Japanese retail enterprises in China are stepping up their efforts to establish closer ties with consumers in the regional business circle to increase the flow of stores and increase the frequency of visits to consumers by P.

At present, the competition in the mainland market is fierce, and the environment in the retail industry is not optimistic. It is more difficult to attract consumers from a large area.

< a > href= > http://www.91se91.com/news/index_c.asp > > Chengdu > /a > Ito's Yang Hua Tang whole shop refit /p >

every year in the next three years, a shop will be opened, /p >

this year, the Chengdu Ito hall will carry out a large-scale modification of the existing 5 comprehensive shopping malls (GMS).

The converted shopping malls will integrate shopping areas and non sale areas into one, surpass the general commodity category, and increase the shopping malls' types and meet the needs of consumers through the innovation brought by life scenes, and strive to improve the frequency of visiting the consumers in the regional business circles.

in January of this year, "Wenjiang store", the No. 6 shop opened in the outskirts of Chengdu, has enriched the function of the non sale area of shopping malls by providing customers with leisurely and carefree space and setting up information release links.

In the future, large commercial facilities of 100 thousand square meters will be built in Chengdu business circle.

Because the company believes that if we can not win the support of residents in the 1 kilometer area in daily consumption, it will be more difficult to win in a fierce commercial battle.

In addition, according to the annual rate of 1 new stores, 7, 8 and 9 shops will be opened in 2015~2017, and will also be built around the regional business circle to build a shopping mall which is closely related to regional consumption.

the 1 shop "Chun Xi Dian" and the main store "Shuang Nan shop" located in the center of the city will be remodeled in spring and summer this year. The 3, 4 and 5 stores in the outskirts will be remodeled in autumn and winter this year.

The main customers of shop No. 1 are women aged 20~40, so they will design the layout of their products according to the life scenes of women at this age.

For example, to cater for the characteristics of young women who do not often cook in the kitchen, the food supermarket will not provide fresh products, but at the same time, it will increase a lot of commodities such as simple vegetable packages that can be heated immediately after the bags are torn open.

General Manager Imai Seina: "we will build a world without kitchen knife. If we do not reform like this, we can not display the characteristics of the shopping mall."

At the same time, because there is no dining area in the shopping mall, the hall is ready to turn the 5 floor home life hall into a dining area to attract more young female customers.

In addition, the next Chengdu's Yi Dan Dan will also undergo large-scale modification since its opening in 2007.

Shop No. P > 2 will also have a full store renovation in 10 years.

The company will adjust the floor structure, and introduce beauty shops, cafes, schools and so on. It plans to pform the place of sale of goods into a place with discovery and harvest, and the layout of each floor will also be redesigned according to the scene of life.

Shop No. 6, which opened in January, is located in the developing area. It is ready to launch after 2~3 years, and its starting plan is basically consistent with the plan. P

In the central location of the 2 floor, the company has arranged larger children's activity places, laying emphasis on creating leisure space for visitors to the store, arranging merchandise according to the life scenes, enriching the information release link, and arranging the shopping malls through the space that can experience and feel together with the merchandise.

the company believes that in a period of great commodity riches, if we want to arouse consumers' desire to update and purchase, we must emphasize to consumers how much satisfaction and happiness they can bring to life.

For this reason, the company will improve the existence value of the entity store through a series of modification and new construction.

even in Chengdu, new large commercial facilities are constantly emerging.

Once a large commercial facility of 100 thousand square meters is opened in the suburbs, it is difficult to attract consumers from a large area in a small shopping mall in the urban central area.

Therefore, Chengdu Ito Yang Hua Tang believes that the business model of consumers in the business circle of 3~5 kilometers is hard to attract more customers.

In the future, commercial facilities must improve their service functions, focusing on the 500 meter ~1 km business circle to enhance their attractiveness to consumers and build a business model similar to convenience stores.

In 2013, the sales volume of Chengdu Ito hall was 4 billion 700 million yuan, which was basically the same as last year.

Under the influence of saving orders, the sale of high priced goods used for gifts has declined, but personal consumption of cash and general bank cards has increased by 3%, and overall performance is developing steadily.

In 2014, the sales volume of Chengdu ocean hall is estimated at around 5 billion 400 million yuan.

Qingdao Yong Wang perfect design and commodity layout /p >

keep customers shopping experience fresh. /p >

Qingdao Yong Wang, a local corporate body of P, China, has 9 comprehensive shopping centers (GMS) in Shandong.

In the spring of 2013, through the 52 week MD business development plan, we will continue to maintain the freshness of shopping malls and strive for more support from consumers in the regional business circle.

In the autumn of 2013, the cooperation between Yong Wang and large franchised stores was based on the classification of commodity categories.

In addition, in the summer of 2013, sales of T-shirts in summer increased by 7 times compared with the previous year by selling t-shirts in newly opened areas.

This "creative shopping mall design" has also achieved results.

Last spring, Fukada Mimoto, the minister pferred from Southern China to Qingdao Yong Wang commodity department, said: "the annual 52 week MD (commercial development) policy has been implemented weekly, but the implementation rate is relatively low. In fact, only 26 weeks MD (commercial development) plan has been implemented in the whole year."

Now, in terms of sales, shopping malls and commodity departments are working together to improve the implementation rate of this plan.

Before the exchange between the shopping mall and the commodity department was the largest two week meeting of the store manager, and the promotion plan was put forward by the Japanese Ministry of Commerce in China.

Beginning in the spring of 2013, every Monday morning, the director of commodity department and the sales department gathered together to discuss which commodity was the best seller at the time of last year, so as to decide the specific marketing measures for the week and next week, and the shopkeeper of the 9 shopping malls will attend a television conference in the afternoon to carry out the resolutions and plans adopted.

After P, the business negotiation of important a href= "http://www.91se91.com/news/index_c.asp" > promotional activities < /a > started 6 months ago, and 3 months ago, the decision must be made. Based on this, two departments will work together to prepare weekly promotional and promotional activities and improve the accuracy of the business process.

At the same time, it will keep the sense of freshness by thoroughly updating the shopping malls.

For example, every year after the end of the Christmas business promotion, the commodities on the spot will be replaced as commodities for new year's day and Spring Festival in the evening of December 25th. The company believes that although Christmas items can still be sold continuously, it is also necessary to give up some sales in order to maintain the freshness of the shopping malls.

last autumn, Qingdao Yong Wang began to try to launch more than 10 thousand monthly sales of single month key sales.

First, search for more than 10 thousand SKU units in a single month.

After that, the commodity department purchases according to the quantity determined, and the sales department is responsible for placing the goods in a prominent position for key sales promotion.

If there is a backlog of stock, we should deal with the pfer between stores and price changes, and concentrate on selling all the goods.

Clothing products have been carried out in short stockings, < a href= "http://www.91se91.com/news/index_c.asp" > shorts less than /a, socks and other items of key sales.

For example, socks sold in January were initially estimated to be 10 thousand pairs, and then sold to 12 thousand pairs in a single month.

at present, the problem of the company is that the commodity barracks can not completely design the shopping malls according to their own conception.

To this end, cooperation has begun with large-scale stores to launch a "Yong Wang creative" shopping malls.

For example, flagship store east Wu shop in downtown Qingdao, sales in the sales area increased by 40% last fall from the previous classification by enterprise classification to category classification.

Jining shopping center also made a classified display of footwear sales area last summer, and has maintained a 80% growth momentum.

Last year, the sales of T-shirts made a gratifying achievement.

In the past, T-shirts sold in Direct stores and large stores would not be sold in the same place. Last year's activities concentrated the original T-shirts together, and ensured enough display area to create a sense of colorful merchandise through centralized display and brought good sales results.

Last summer, the sales of T-shirts were 5 times that of the previous year, and sales were 7 times that of the previous year. The activity began preparations in June last year, and this year's plan has been preparing since last autumn.

AEON ordered 20 thousand T-shirts directly from the factory.

This year's sales venue has been arranged since March, plus direct stores and large stores. This year's sales of T-shirts are expected to reach 3 times that of last year.

"P" in 2013, Qingdao's sales of Yong Wan increased by 5%, and 6 of the 9 stores are the "rising stars" after 2010, which is also an important factor for the increase of the market.

Dong Wu, which accounts for 50% of sales, has reduced sales of shopping cards for consumer gifts because of the impact of "strict economy".

Although personal consumption has increased, the overall level is similar to that of the previous year.

In the future, the mall will adopt a series of MD countermeasures to bring the way of income increase into orbit.

Ping Hun Tong uses social networking sites to attract customers /p >

strengthening the construction of time consuming shopping malls > /strong > /p >

Ping Hun Tong (China) Co., Ltd. has 4 department stores in Hunan province. This year, WeChat will launch the smart phone social networking app.

Although it has been using smart phones to release information, the company believes that what is needed now is not unilateral information release, but through small social groups that can communicate with each other to attract consumers.

The purpose of this move is to make flexible use of social media and promote closer ties between regional business circles and consumers.

Through the establishment of a 40~50 group of social groups composed of shop owners and customers, it can play its role as a social platform and pmit information networks.

Ping Hun Tong (China) introduced Smartphone Application Software 2 years ago. The store managers posted information on the software platform. Now, about 90% of the 2000 shops in 4 shopping malls in China have published information on this platform.

Last year, it registered the official certification account of micro-blog, which enriched the means of information dissemination.

But general manager Shou Gu Zheng Jie believes that "in the future will no longer be limited to unilateral information pmission, we need to strengthen mutual communication."

Therefore, Ping htang (China) will officially start using WeChat to release information.

at present, Chinese young consumers rely more and more on information from small groups. They believe that such information is more reliable. If they can establish frequent exchanges in such groups, they can convey new product information accurately and increase credibility.

But with Ping Hun Tong as the whole platform, it can not form a good communication. For this reason, with the head of the shops and the salesmen and consumers, several small groups have been set up.

In order to prevent the inconvenience caused by the excessive scope, the size of each social application group is controlled by about 50 people, and more emphasis is placed on communicating intimacy in communication.

In addition, the company is working on a new system to study the means of sending commodity information accumulated in social networking sites such as micro-blog, and discuss how to apply them in WeChat.

At the same time, the company is also working closely on how to establish the membership card information of the 460 thousand social groups in shops and Ping halls.

Ping htang's customer base is middle income class.

In Changsha, Hunan, the number of consumers in this stratum is increasing, but at the same time, competition is fierce.

Therefore, in the future, the policy of Ping htang (China) is no longer to expand the scope of business circles, but to carry out a more detailed analysis of the regional market with increasing target customers, and adopt more effective promotion measures.

April 2013, Ping Hun Tong (China) launched Shop No. 4 AUX Plaza in Changsha, which is the core shop in 270 thousand square meters of large-scale commercial facilities. This is also the first time as a core business of large commercial facilities.

Because of the fierce competition, single department stores have been difficult to attract consumers in a large scope. For this reason, the future location of shops will be based on the basic principles of the core stores with a scale of 100 thousand square meters and a time consuming shopping center.

In addition, the company also considers shopping malls in neighboring cities near Hunan province in Wuhan, Jiangxi and Nanchang, Hubei.

The location of 4 is located in a newly built area in a residential area.

Since the shopping center is a time consuming place, catering, cinemas, large children's goods stores, home appliances and other facilities have been gathered. With the attraction of these comprehensive functions to customers, the sales of No. 4 store has been raised this year, which is basically the same as that of the 3 store in the Central District of the suburbs.

by the tension between Sino Japanese political relations, the performance of Ping Hun Tong (China) in 2012 has declined.

In the first half of 2013, sales of some commodities were affected by Anti Japanese sentiment. However, China's "austerity" rules and economic growth and deceleration had a greater impact on sales.

Performance has resumed in the second half of this year, basically back to the 2011 level.

Sales in 2013 were just over 2 billion 400 million yuan.

In 2013, the women's clothing sales area of the May 1 square store was expanded from 2 floors to 3 floors, and a number of shops rebuilt the food sales area and other measures to support the performance development. In 2014, the planned sales volume was 2 billion 500 million yuan.