What Do You Want To See In The 2014CHIC Exhibition?

< p > in the past, the CHIC exhibition was very sweaty, but this year's visit to the exhibition did not feel crowded and suffocating.

Another is that overseas brands are increasing year by year. Exhibitors have more and more display methods in CHIC's booth, new technologies and new concepts emerge one after another. Not only new audiences feel dazzled, but some old audiences are also at a loss.

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< p > > for this reason, the < a href= "http://sjfzxm.com/news/index_s.asp" > clothing > /a > times first survey reporter conducted interviews and surveys on "CHIC exhibition, what you want to see", "how long you spent in the exhibition hall during the exhibition", "this year's exhibition, how you see it" and so on by telephone, WeChat and random visit.

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< p > < strong > audience: watch the dense communication and promote the paction < /strong > < /p >

< p > in the exhibition hall, the reporter of the clothing times first survey interviewed a Ms. Chen, who confided some feelings: "no time to visit every year, especially in recent years.

On the one hand, the stronger the stronger the clothing enterprises, on the one hand, many brands are no longer exhibiting. Because the effect of the exhibition and the exhibition are becoming more and more fragmented, it can not fully see the appearance of < a href= "http://sjfzxm.com/news/index_s.asp" > Chinese brand < /a >. On the one hand, many large domestic enterprises are missing, most of them are pushing their own sub cards.

As for how long it will take, we need to see what new changes this year will make. "

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< p > a director specializing in fashion design told the clothing times first survey reporter: "over the past few years, the scale of overseas brand exhibitors has been increasing. On the whole, the design of foreigners is still a notch higher than that in China.

In the exhibition hall, we have to stay at least for a whole day. "

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< p > another Mr. Wu from Guangzhou said that they had participated in CHIC before. The purpose of this trip is not to look at CHIC.

Instead, find a quiet place to talk to business partners and talk about business.

CHIC is just an opportunity for them to achieve intensive communication, and the actual stay in the exhibition hall is very short.

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< p > a participating company has different views. The head of the enterprise said that the clothing exhibition can make the enterprise (brand) achieve 3 purposes: promoting products, striving for orders, enhancing brand image and communicating.

There are two aspects in communication. On the one hand, enterprises learn from each other through participating in the exhibition; on the other hand, it provides opportunities for enterprises to cooperate with capital.

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< p > Mrs. Ho, from Shenzhen women's clothing enterprise, said that in accordance with past habits, she would pay attention to some of her peers in the new national exhibition. She would also take a look at the fabric exhibition held at the same time.

She spends at most one or two hours in CHIC, and a "professional and important" audience like her spends one or two hours in the CHIC exhibition, which is quite generous.

Unless the enterprise wants to set up a press conference, she puts the place of business discussion in the CHIC exhibition hall, otherwise there is no need to spend 1 days in CHIC exhibition.

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< p > > in the children's wear exhibition area, the clothing times first survey reporter met two new audiences who are engaged in IT career. The purpose of this trip is to know more about the brand products and join the policy in the exhibition area, and want to join a more mature a href= "http://sjfzxm.com/ news/index_s.asp" > children's wear brand < /a >, but they are not considered well.

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< p > there are so many brand display trends, publishing information, customized services, new technologies, industrial changes hidden in the details of CHIC, usually do not see why the exhibition is not so crowded in the past? < /p >

The image is impetuous, and there are many brands in the pition period; 60% of the respondents believe that the focus of each other's brand competition is no longer a one-sided emphasis on booth decoration, but more emphasis on product mix, technology, services, prices, etc. 40% of the respondents said that exhibitors were more concerned about business docking rather than going through the motions, for example, some OEM/ODM enterprises in China also chose larger booth area to display products; 45% of respondents believed that overseas brands increased year by year, and they even hoped to cooperate with strong agency companies or professional buyers; 70% of respondents said that organizers were also constantly subdividing exhibitors and subdivision audiences; 90% of respondents agreed that some professional exhibitions moving southward also had some impact on CHIC. < p > generalizes, 50% of respondents believe there are still some brands.

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In the survey of P, there are still many professional spectators who are concerned about the exhibition every year.

Because they know that many enterprises have combined new technology with traditional manufacturing this year.

At the same time, these professional audiences also want to see more about the charm of the "entity store + Network + mobile terminal" mode, and see how to collaborate online and offline.

Such as Da Yang creation, founded the Internet brand "excellent search cool" to enter the network market.

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< p > as exhibitors, what do they want to see in CHIC? What are the differences between Chinese brands and overseas brands? < /p >

< p > Qingdao red collar has been promoting the "global suit senior supplier platform" since last year. It has attracted the attention of people inside and outside the clothing circle, especially the team visiting the enterprise field visits. The service provided by this platform can be realized from the initial personality design to the later garment distribution only 7 days.

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< p > also on this CHIC, another customized brand named love guest came to the fore.

On the 7 day, consumers can wear shoes designed by themselves.

This is much shorter than Nike's 5 week period, compared with the price of 1000 yuan, the 200 yuan up and down the love settled guests are also much closer to the people.

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< p > < strong > What are the overseas exhibitors thinking about? < /strong > /p >

Margit Jandali, director of the German exhibition group, said: "this time dozens of German brands come to the exhibition, as well as two professional magazines of the German clothing industry -- TextilWirtschaft and TM Europe." P

The German brands that came to the exhibition continue to follow the boutique route, such as the designer AnjaGockel of the same name, and released a special fashion show.

In addition, PETER KAISER, known as the world's best high-heeled shoes, is also known as the "MOON Berlin" that integrates luminous products into clothing.

In addition, I find that the Chinese market is not very concerned about the clothing demand of the middle and old aged people, while many high-end brands in Germany are targeted customers with middle-aged and above population. These brands can come to China to replenish the market.

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"P," Antonio Laspina, chief representative of China's Regional Coordination Committee of Italy Foreign Trade Commission, told reporters: "this year, nearly a hundred Italy brands have participated in the exhibition. The exhibition area has reached 2500 square meters.

There are all kinds of products in Italy Pavilion.

Italy brand pays attention to quality, is more subtle and elegant, and is not very personalized. Its color is also biased towards Yu Rouhe and does not jump, which is similar to Chinese aesthetic standards.

There are many exhibitors, they are small in scale, but they can cooperate with the international first-line brands, because the fabric they produce or the process of making are excellent.

Having lived in China for more than 10 years, I have found that nearly 40% of the foreign brands sold in many high-end shopping malls are made in Italy or used in Italy, and Italy fashion has a strong impact on the Chinese market.

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"P", Gerard ROUDINE, former chairman of the French women's clothing association, said: "this is the fifth time to participate in the CHIC exhibition in the form of the Paris Forever French Pavilion.

Last year, the French Pavilion responded well, bringing more than 50 brands, such as Fuego, Pause Caf, Urbahia, Sud Express and Best Mountain.

As long as there are willing to participate in the French enterprises, we will bring them to the exhibition.

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P Fuego French brand exhibitors said that foreign brands' influx into the Chinese market at the same time also worried about the landing of the brand in China.

But it is the only way for the brand to constantly seek new ideas.

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Raphael-Ange PIVETEAU, executive director of PASCAL PIVETEAU, France, said: "we are a fur clothing brand. Now we have found partners in Hongkong, Shanghai and other places. This time we want to take root in northern China."

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Joseph Payr, managing director of P STEINBOCK brand, said: "this is the first time to appear in the exhibition hall at the CHIC exhibition.

STEINBOCK is a high-end fashion brand, attaches great importance to the details of clothing design, Austria clothing is more of the traditional elements into modern clothing, as the Austria garment brand that wants to enter the Chinese market, we hope that through this exhibition, we can understand the distribution mode of China and find suitable partners.

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Mustafa SENOCAK, director of the Turkey Pavilion, said: "this is the first time to participate in CHIC in the form of national pavilion. We specially invited designer HaticeGoekce to design a series of works for the exhibition." P

There are more than 1300 enterprises engaged in fur production in Turkey, and about 50 brands are exhibiting.

At present, Turkey is the country with the largest fur production and the best fur quality in the world. In the past 100 years, regardless of design or quality, its level is at the forefront of the world.

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Pu Changlie, leader of exhibition group of Korea Fiber Industry Federation, said: "since 2010, it has been exhibiting in the form of Korea Pavilion."

This year, there are 78 brands, each with its own characteristics.

Although most of the enterprises are small and medium-sized, they all have confidence in developing the Chinese market.

Although the gap between fabrics and crafts is getting smaller and smaller, Korean brand has a strong overall planning ability for clothing styles.

Because they are all in the "Oriental Culture Circle", Korean brands are also more likely to understand the psychology of Chinese consumers.

I believe that if we want to keep a firm foothold in the new market, we must go through the process of repeated failures, through unremitting efforts and eventual success. "

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< p > it is not difficult to see that whether it is a growing Chinese brand or a concern overseas brand, whether it is exhibitor or exhibition, whether it is ambitious or worried, there is only one goal in the professional exhibition such as CHIC exhibition, how to do business better.

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