Men Bring Luxury Into The Era Of "He" Consumption.

< p > here, the world is < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes, < hat > net, to introduce the Gucci men's product line luxury into "he" era.

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< p > men are bringing luxury goods market to the elite consumption era of "him".

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201405/08/20140508032526_sj.JPG "/" < > > "

< p > < strong > luxury consumption: men become new favorites < /strong > < /p >

In a recent HSBC survey report, < p > shows that contrary to traditional stereotypes, HSBC believes that the demand for young consumers is very strong, and the expectations for products are higher.

And with the maturity of the middle class, the way of shopping has also changed. This change is undoubtedly conducive to luxury brands, because luxury goods are usually closely related to the display of social status.

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< p > interestingly, young men are dominant in these young people who are less enthusiastic about a href= http://www.91se91.com/news/index_f.asp than luxury.

But in China, it is an exception. The study found the opposite trend.

According to a report by Bain, 90% of the luxury consumption in 1995 came from men.

Nowadays, with the economic independence of women, female consumers occupy half of China's luxury consumption.

This is not surprising.

Forbes listed China as the first female billionaire from scratch, and half of its senior managerial positions are in the hands of women.

By comparison, the global average is only 24%.

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< p > in other areas, men always play a leading role in luxury consumption.

The study points out that whether it is cosmetics, outdoor sporting goods, fashion or accessories, the purchase of men has really affected the overall sales growth rate.

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< p > < strong > GUCCI > LV expand men's product line < /strong > /p >

< p > for the fast growing market of men's luxury goods, all brands have broken in. Many luxury brands such as GUCCI, LV and even Hermes have begun to pay more attention and devotion to men, expand men's product lines, and even set up men's product stores. The luxury market is undergoing a gender pformation and entering the "he" era of luxury goods.

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< p > < strong > several reasons for the increase of male luxury consumption < /strong > < /p >

< p > the number of Chinese male rich (rich stores) is higher than that of women, making men more powerful in consuming luxury goods and becoming the first consumers of luxury brands.

They buy watches and brands, < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", accessories as status symbols, and then start spending money on women.

Besides, Chinese fascination with gift giving has become another key factor driving luxury consumption.

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< p > < strong > male wealth is more than female rich, < /strong > /p >

< p > < strong > the decision making power of men is less than /strong > < /p >.

< p > men are bringing luxury goods market to the elite consumption era of "him".

In the study of fashion trend prediction agency LS:N Global, women's perceptual consumption habits decide that they are more vulnerable to the economic crisis, while male consumption performance is more rational and stable.

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< p > the rise of Chinese male consumer groups ultimately stems from the accumulation of their social wealth.

In the comprehensive research report on high-end male life form and demand released by China Merchants Bank in the GQ intelligence group, men account for about 7 of the high-end consumer groups. Most of them are born in 60s and 70s twentieth Century, who are in high positions, with an average annual salary of 510 thousand yuan and an average household income of over 760 thousand yuan per year.

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< p > < strong > gift giving demand is greater than /strong > /p >

< p > < strong > promoting luxury consumption > /strong > /p >

< p > < strong > /strong > the increase of luxury consumption ability of male consumers is not only a huge accumulation of wealth, but also a strong purchasing power. Meanwhile, gift demand is also an important part of luxury consumption. This is a significant feature of China's luxury market, which is different from that of Europe, America, Japan and Korea.

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< p > < strong > luxury consumption psychology gradually matured < /strong > < /p >

< p > < strong > pay attention to the expression of grade and identity < /strong > /p >

The changes in the buying habits of male consumers in the Chinese market can not be ignored as well.

Although in Bain's statistics, 50% of the luxury consumption in the Chinese market is used for gift giving.

But as the mainstay of high-end consumption in China, male consumers, besides holding the Anpu store, have a good reputation.

As Jonathan Seliger mentioned, "Chinese men are becoming more and more fashionable. They pay more attention to their dress and accessories."

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< p > < strong > luxury men 10 essential luxury items < /strong > < /p >

< p > < strong > LouisVuitton pull rod suitcase < /strong > /p >

The history of P > 100 years is sometimes a guarantee.

LV, which was built for Royal leather goods and harness, was born with aristocratic blood.

For many years, it has always provided the dream of self exile for all the kings and gentlemen of the world.

The LV travel articles that make you spend money are more elegant and aristocratic in trying to make a journey for pleasure.

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< p > < strong > Hermes scarf < /strong > /p >

"P >" Erie Hermes "founded in 1837 the name of the harness brand in Paris.

But among all its products, the most famous and best seller is exquisite silk scarves.

Since the first scarf was launched in 1937 to commemorate the 100th anniversary celebration, Hermes scarves have been the first choice for many of the upper class ladies.

The scarf of Queen Elizabeth on the British stamps is the masterpiece of Hermes.

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< p > < strong > Lotos glasses < /strong > /p >

< p > Lotos, which originated from Germany, has a history of more than 130 years since its founding in 1872. The Centennial enterprise has maintained its own handmade production.

"The price of a pair of Lotos frames is the same as that of a Bentley car, but you can put it on your nose."

President Lotos uses such a sentence to describe his product - adorned with gold (gold stores), diamonds or jewellery glasses.

Luxury for luxury is the best reason to have this brand.

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< p > < strong > Montblanc pens < /strong > /p >

The intellectuals in the concept of "P" always have an inseparable connection with the pen. If your dream is to become Yap, or aristocrats, you can add a lot of points to write with beautiful handwriting.

At this time, the carved Montblanc is the prop of identity.

This brand, founded in Germany in 1906, has become a special book for leaders to sign important conventions in the past hundred years. < /p >

< p > < strong > CUCCI Leather > /strong > /p >

Cucci group, now located in Florence, is the largest group in Italy today. < p >

Since its inception in 1923, it has been famous for its high-end, luxurious and sexy style, and has become the darling of the upper class people with the symbol of "identity and wealth".

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< p > < strong > Ferragamo shoes < /strong > /p >

Less than P, the famous brand was founded in 1927. It originated from one of the most famous shoemaking families in Italy, founded by Italian SalvatoreFerragamo.

Celebrities such as Greta Garbo, Audrey Hepburn and Duke of Windsor are also the reasons for this brand's fascination.

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< p > < strong > Chanel5 perfume > /strong > /p >

In 1931, Mrs. Chanel, a rebel and love of Camellia, founded Chanel in Paris. P

Since then, this simple and elegant double C logo is enough to make all women crazy.

Besides, add Marilyn Monroe's sentence: "my best pajamas are CHANEL5."

Let the men of the world remember Chanel from this.

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< p > < strong > GiorgioArmani suit < /strong > /p >

< p > George Armani has created an amazing balance between fashion and elegance in the spirit of "removing any unnecessary things; paying attention to comfort; the most gorgeous things are actually the simplest" of these 3 design concepts.

Since its establishment in 1970, the brand is famous for its use of new fabrics and fine products.

"Armani suits are always charming." if you don't know what to wear, don't try this dress code that is popular in European and American society.

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< p > < strong > RollsRoyce car < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_h.asp" > Classic < /a > men are the kind of men who are fascinating at all times, such as Clark gable.

And Rolls-Royce is such an unparalleled man car.

What he represents is not only the supremacy of cars, but also the crystallization of art.

Charlie Rawls and Henry Royce jointly founded Rawls Rolls Royce Motor Company in 1904. Two years later, when the first 6 cylinder "Silver Angel" car opened the production line, Rolls-Royce's double "R" trademark and goddess logo became the pronoun of luxury and classics in the world's fans.

Nowadays, even the second-hand cars of this brand are all regarded as "reserved cars", so we can see the difference between classic and general cars.

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< p > < strong > Patek Philippe wrist watch < /strong > /p >

< p > the enduring and lasting Patek Philippe watches are absolute and pure luxury. As a luxury man, you always have a heart to pursue Patek Philippe. Whether you are controlling time or enjoying it, only with such a luxury and elegant watch can you pform your soul into a more noble and rare one. But remember, "no one can own Patek Philippe, you just care for future generations."

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