LV Luxury Group's Investment Chain

The world's largest luxury goods group, LVMH, recently announced that it had invested in a Singapore catering group and began selling Chinese Xiaolong Bao. It may expand its steamed bun business from the nine largest country and Hongkong, China to the mainland of China. On the chain of cross-border investment, LVMH group has long been recognized as a snake. Besides the luxury goods, the big crossover of Xiaolong Bao also shows its "no intention of losing heart" to the Chinese market. < /p >
< p > < strong > catering group: < /strong > < /p >
< p > < strong > increasing yuan profit point < /strong > < /p >
< p > luxury goods giant < a href= "http://www.91se91.com/" > Louis Weedon < /a > group (LVMH) has recently intervened in the catering industry through its private equity fund LCapitalAsia. Data show that the fund has spent $100 million to buy more than 90% stake in Jade Restaurant in Singapore Chinese restaurant group. According to the agreement between the two sides, LVMH group plans to help jadeite catering group enter the new market, and the future Chinese market is the main battlefield after the two cooperation. < /p >
< p > it is reported that this is another move after LVMH group beat Prada to acquire the majority stake of Italy Centennial Cafe Cova. Beijing Business Daily reporter found that in addition to restaurants, cafes, LVMH group has also acquired several international The Inn Boutique. < /p >
Zhou Ting, President of the luxury goods field and President of the Institute of wealth research, said that the growth of luxury business in China is slowing down. The LVMH group has opened up a product diversification strategy, which will add new consumption points to the group and add new profit points to P. Data show that jadeite Restaurant Group's operating income in 2013 amounted to 250 million US dollars, its revenue growth rate was 20% per year. < /p >
< p > industry analysis shows that large conglomerates with capital advantages can no longer gain long-term benefits by investing in a single category. Its short-term benefits come from the accumulated customer resources of the original brand. < /p >
< p > the head of the catering Department of a high-end club in China said that many high-end restaurants have been hit by the impact of many high-end restaurants. Jade Restaurant is such a positioning, from the consumer demand and market trend, the market will usher in a rapid development period. < /p >
< p > < strong > fabric supplier: < /strong > < /p >
< p > < strong > grasp the upstream discourse power < /strong > < /p >.
< p > in addition to targeting the lifestyle area, LVMH group is also eyeing the upstream business of the industry chain. Last July, LVMH group bought 80% of the world's largest fine wool supplier Loro PIANA for 2 billion euros. < /p >
< p > then, LVMH group openly told the media that Loro PIANA's sales volume is expected to reach 700 million euros and net profit of about 150 million euros this year. The industry believes that mergers and acquisitions will have a positive impact on Louis Weedon's performance. Analysts believe that for a French luxury group with a market value of 67 billion euros and a focus on the top luxury goods market, this is an icing on the cake acquisition. < /p >
< p > it is reported that Loro PIANA had refused to buy outside and insisted on family mode. Loro PIANA has been the target of Luxury Management Group acquisition for many years because of its complete industrial chain in cashmere and wool products. The company now has more than 130 stores in the world and 8 stores in the mainland of China. < /p >
< p > because of the scarcity of luxury goods, upstream resources are the core of future competition for brands. The future scarce raw materials, technology and talents are the key to the core competitiveness of the brand, and the acquisition of upstream resources is destined to be the competition point of luxury group. < /p >
< p > Zhou Ting told the Beijing Commercial Daily reporter that the acquisition of raw material brands or production manufacturers, special craft enterprises and excellent design teams can grasp the upstream resources of the production chain effectively, control costs and occupy a strong position in the same industry. < /p >
< p > < strong > China < a href= "http://www.91se91.com/" > electricity supplier < /a >: < /strong > /p >
< p > < strong > Asia sales channel < /strong > /p >
< p > online shopping has an unreportable position in China. Compared with the Yoox e-commerce company under Kai Yun and Net-a-Porter of the luxury electric business of the group, the online business has been the soft spot of LVMH group. < /p >
< p > it is learnt that, as early as last year, the LVMH Nowness, a wholly invested luxury media website, was famous for its art and lifestyle, including culture, design, fashion, tourism and other information. < /p >
< p > it is not hard to see that international luxury brands have changed their views on the Internet and electricity providers and have begun to try. In addition, the big brand hopes to borrow the electricity supplier to publicize the brand and transition from the traditional plane media to the electronic media. In addition, we can understand the market feedback and adjust the sales strategy through online shopping data. < /p >
< p > a person close to luxury brands told the Beijing Business Daily reporter that LVMH group had planned to cooperate with a domestic a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" > e-commerce platform, but it is not easy to disclose which platform is specifically. < /p >
< p > analysts pointed out that LVMH group has a large number of fashion brands, and the online purchasing power of such consumers is strong. In the past, the group ignored the cake and is now planning to catch up with it, otherwise it will lose most of its consumers. < /p >
< p > < strong > Asia Pacific brand: < /strong > /p >
< p > < strong > still optimistic about the Chinese market < /strong > /p >
< p > China's market is still a big market for international luxury goods, but with the weakening of the industry situation, European brands begin to buy vigorous local brands in China. < /p >
Prior to "P", LVMH group has invested in pill beauty (China) Holding Group Co., Ltd. (hereinafter referred to as "pill beauty"), holding a proportion of 49%, but only investment relations, the actual control is still in the hands of pill Mei. According to the industry analysis, there are 3000 department stores in the country, and there are still at least 1000 spaces to occupy the scarce channel resources. < /p >
< p > Zhou Ting said that the LVMH group will step up its layout in Asia, and the strategy of "China based" can be seen at a glance. The acquisition of pill beauty is a channel of capability. This is one of the important links of the group in building the whole industrial chain in China. < /p >